Free Schema Markup Generator
Generate LocalBusiness, FAQ, and Service schema in JSON-LD. Industry presets auto-fill your business type, services, and FAQ suggestions. Copy or download.
Schema Types
Sets your schema type and pre-fills services and FAQ suggestions.
Business Details
Address
Media & Rating
Opening Hours Recommended
Geo Coordinates Optional
Social Profiles Optional
How to Add This to Your Website
- Copy the code above
- Paste it in your HTML before the closing
</head>tag - WordPress: Use "Insert Headers and Footers" plugin
- Webflow: Page Settings → Custom Code → Head Code
- Squarespace: Settings → Advanced → Code Injection → Header
- Click "Validate with Google" to confirm it works
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What is Schema Markup? A Guide for Local Businesses
Schema markup is structured data code that you add to your website to help search engines understand your content. Think of it as a translator between your website and Google. Without schema, Google has to guess what your business does, where it is located, and what services it offers. With schema, you tell Google directly — in a language it understands.
The most common format is JSON-LD (JavaScript Object Notation for Linked Data), which Google explicitly recommends. It is a block of code placed in your page's <head> section that describes your business in key-value pairs. It does not affect how your page looks — it only affects how search engines interpret it.
For local businesses, schema markup is especially powerful. It connects your website to Google's Knowledge Graph, which powers business panels, map listings, and rich results. When a potential customer searches "dentist near me" and sees your business with star ratings, hours, and a list of services directly in search results — that is schema markup at work.
Most local businesses don't have schema markup, which means adding it gives you an immediate competitive advantage. This generator creates valid JSON-LD for the four most important schema types, pre-filled with industry-specific data for 23 business categories.
The 4 Schema Types Every Local Business Needs
1. LocalBusiness Schema. This is the foundation. It tells Google your business name, address, phone number, hours, website, logo, and geo coordinates. Google uses a specific @type for each industry — a dentist uses "Dentist," a plumber uses "Plumber," and an HVAC company uses "HVACBusiness." Using the correct type helps Google categorize your business accurately in local search results and the map pack.
2. FAQPage Schema. FAQ schema marks up question-and-answer pairs so Google can display them as expandable dropdowns directly in search results. This dramatically increases your listing's visual footprint on the results page, pushing competitors further down. For local businesses, common FAQs like "Do you accept insurance?" or "Do you offer free estimates?" are perfect candidates.
3. Service Schema. Service schema tells Google exactly what services you offer, with descriptions and URLs for each. Most schema generators skip this entirely, but it is critical for service businesses. A plumber who marks up "Drain Cleaning," "Water Heater Repair," and "Leak Detection" as separate Service entities gives Google a much richer understanding of their business.
4. BreadcrumbList Schema. Breadcrumb schema tells Google your site's navigation hierarchy. Instead of showing a plain URL in search results, Google displays a clean breadcrumb trail like "Home > Services > Dental Implants." This improves click-through rates and helps Google understand your site structure.
How to Add Schema Markup to Your Website
Adding schema markup is straightforward regardless of your platform. Copy the JSON-LD code from this generator and paste it in your website's HTML before the closing </head> tag. The code does not affect your page's appearance — it is invisible to visitors.
WordPress: Install the "Insert Headers and Footers" plugin (free), go to Settings > Insert Headers and Footers, and paste your schema code in the "Scripts in Header" box. Webflow: Go to the page's settings, scroll to "Custom Code," and paste in the "Head Code" section. Squarespace: Go to Settings > Advanced > Code Injection and paste in the "Header" field.
After adding the code, validate it using Google's Rich Results Test. Enter your page URL, and Google will show you exactly which schema types it detected and whether there are any errors. Fix any issues, re-validate, and you are done. Google will start processing your schema within days.
Schema Markup Rich Results: What You Get
Schema markup can trigger several types of rich results in Google Search. Star ratings appear when you include aggregateRating in your LocalBusiness schema — your average rating and review count display directly in search results. FAQ dropdowns appear when you use FAQPage schema, adding expandable question-and-answer sections below your listing that can take up significant space on the results page.
Business knowledge panels — those large information boxes on the right side of Google search results — pull data from your LocalBusiness schema, including hours, phone number, address, and photos. Breadcrumb trails replace plain URLs with clean navigation paths, making your listing look more professional and trustworthy.
The combined effect is significant. A listing with star ratings, FAQ dropdowns, and breadcrumbs takes up 3-4x more space than a plain listing. More visual real estate means higher click-through rates, which means more traffic, more calls, and more customers — all from the same search ranking position.
Frequently Asked Questions
What is schema markup?
Schema markup is structured data code (usually JSON-LD) that you add to your website to help search engines understand your content. For local businesses, it tells Google your business name, address, phone number, services, hours, and reviews in a machine-readable format. This can lead to rich results like star ratings, FAQ dropdowns, and business panels in search results.
How do I add schema markup to my website?
Copy the JSON-LD code and paste it in your HTML before the closing </head> tag. In WordPress, use the "Insert Headers and Footers" plugin. In Webflow, go to Page Settings > Custom Code > Head Code. In Squarespace, go to Settings > Advanced > Code Injection > Header. Then validate with Google's Rich Results Test.
Do I need schema markup for local SEO?
Yes. Schema markup helps Google understand your business details and can improve your visibility in local search results. Businesses with proper schema markup are more likely to appear in the local pack, knowledge panels, and rich results. It is especially important for LocalBusiness, FAQ, and Service schema types.
What schema types should a local business use?
Every local business should have LocalBusiness schema (with your specific type like Dentist or Plumber), FAQPage schema for common questions, Service schema for each service you offer, and BreadcrumbList schema for navigation. Combining these in a single @graph gives search engines the most complete picture of your business.
Is this schema markup generator free?
Yes, 100% free. No signup required. Select your industry to auto-fill fields, customize your business details, and copy valid JSON-LD code instantly. Everything runs in your browser — no data is sent to any server.
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