event | string | Yes | enum: blog.published | blog.updated | blog.unpublished | blog.deleted | test.ping | Use this to route in your handler. |
blog_id | string (UUID) | Yes | 36 chars, or preview- + UUID for sample payloads | theStacc’s stable identifier. Use as your dedup / foreign key. |
title | string | Yes | typically 50–120 chars | Blog title. Not HTML-escaped — your receiver renders it. |
slug | string | Yes | typically up to ~50 chars, lowercase, hyphenated | URL-safe identifier. Stable across re-publishes unless the user edits it. |
content | string (HTML) | Yes | typically 4,000–15,000 chars | Full blog HTML. Includes <h2>, <p>, <ul>, <a>, <img>, etc. The duplicate hero <img> is stripped (see note below). |
excerpt | string | "" | Yes (may be empty) | typically 100–300 chars | Short summary, plain text. |
excerpt_short | string | "" | Yes (may be empty) | word-boundary trimmed to roughly 256 chars | A truncated copy of excerpt. Use this when forwarding to a CMS with a strict Excerpt cap — notably Webflow’s default 256-char Excerpt field. |
meta_title | string | null | Yes | up to ~70 chars (SEO best practice) | Optimized SEO title. May equal title. |
meta_description | string | null | Yes | up to ~160 chars (SEO best practice) | Optimized SEO description. |
featured_image_url | string (URL) | null | Yes | https://cdn.thestacc.com/... | Public CDN URL for the hero image. Separate from images[]. |
categories | string[] | Yes (may be []) | typically 0–3 items | One blog can have multiple categories. |
tags | string[] | Yes (may be []) | typically 0–10 items | Loose keywords. |
keyword | string | null | Yes | typically 1–8 words | Focus keyword the blog targets. null when the blog has no focus keyword set. |
published_at | string (ISO 8601 UTC) | Yes | always Z-suffixed UTC | When theStacc finalized this publish. |
images | {url, alt}[] | Yes (may be []) | typically 0–4 items | Every <img> URL embedded in the content body, in document order, deduped. Use it to self-host body images — see Self-hosting images. Does not include featured_image_url. |
ctas | {label, url, type}[] | Yes (may be []) | typically 0–12 items | The project’s Recommended Resources links (Content → Settings → CTAs) as structured data. type is primary, secondary, youtube or social. The same links are also rendered into content as a final <section class="fairview-cta-resources"> block just before the locked footer, so a receiver that prints content as-is shows them; strip that section if you render ctas yourself. Empty when CTAs are switched off. |
idempotency_key | string | Autopilot publishes only | "{blog_id}:{lifecycle}" | Stable across all retries of a single publish; different across separate publish intents. Dedup on this. See Idempotency & retries. |
publish_attempt | integer | Autopilot publishes only | 1 on the first try, then 2, 3, … | The attempt counter for this publish lifecycle. > 1 means theStacc is retrying after a transient failure. Useful for logging. |
