theStacc keeps your Google Business Profile active, answers every review, and publishes the rate, down-payment, and first-time-buyer pages borrowers read before they apply — with a US mortgage compliance rule pack checked before anything publishes. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for mortgage brokers is the work of being findable when a borrower starts shopping — a rate drop, an accepted offer, a renewal, a refinance they have been putting off. It rests on three things: a Google Business Profile that stays active, reviews that get answered, and pages that answer the down payment, credit score, and closing cost questions borrowers ask before they will hand anyone their financials.
Mortgage differs from other local categories in two ways. Demand is rate-driven and arrives in waves, so the brokers who catch a refi surge are the ones who were already ranking when it started — you cannot build visibility during the week rates move. And the advertising is regulated: trigger terms, APR requirements, equal housing obligations, and NMLS identification all govern what may appear on a page. theStacc ships a US mortgage compliance rule pack with fail-closed gates, meaning content that trips a rule is held rather than published, and required disclosures are inserted deterministically instead of being left to a model to remember.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
The Fed moves, the news picks it up, and by that evening half your county is searching whether it is worth refinancing. The brokers who take those calls are the ones already ranking. Yours is the profile with nothing posted since the last rate cycle.
You know the terms you can get beat the bank branch that borrower ended up walking into. That is what stings. You did not lose on rate or on service. You lost on being invisible during the four days that mattered.
So you lean on Realtor relationships, which works until the agent sends someone and that borrower Googles you anyway, finds two reviews and no activity, and quietly gets a second quote "just to compare". You never hear about the ones who do not come back.
And the marketing keeps sliding behind the file that has to clear underwriting by Thursday — until the next rate move, when the same thing happens again.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around what you actually place: purchase, refinance, FHA and VA, jumbo, self-employed borrowers, investment property.
Reviews arrive newest and lowest-rated first, so the one from a deal that fell through at underwriting never sits unanswered. Replies publish only after you approve them.
Down payment reality, credit score thresholds, closing costs, what self-employed borrowers need. theStacc researches, writes, scores, and publishes them with required disclosures inserted.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your brokerage on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your products, service area, and tone. You confirm the details so the US mortgage rule pack applies correctly to your content.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic before anything is written.
Content is written the evening before it is due and sits in draft for your approval, or posts on schedule. Most brokers run draft-for-approval.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
The twenty percent down payment rule is one of the most expensive myths in home buying. Plenty of borrowers qualify with far less, and for some programs the number is lower again. What matters more is your credit profile, your debt load, and how long you plan to stay. Bring your numbers and we will show you what you can actually work with.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Mortgage marketing agencies commonly quote $2,000–$6,000 a month, often on a 12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Time you owe your pipeline | $2,000–$6,000 | $49–$167 |
| Google posts | When you remember | 4–8 a month | 15 a month, planned |
| Mortgage ad rules | Your own review, every time | Usually your responsibility | US mortgage rule pack, runs before publishing, fails closed |
| Blog articles | 1–2 a quarter | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a mortgage account long enough to publish a mortgage number, and in a category where borrowers are already sceptical of numbers on marketing pages, a fabricated one would be the fastest way to lose you. What we will put in writing is the mechanism: a US mortgage compliance rule pack that runs before content publishes, fail-closed gates that hold content rather than push it live when a rule trips, deterministic insertion of required disclosures, and code-level blocks that stop the system inventing a rate, an APR, a fee, or a deadline. The limits are worth stating too: the pack is US federal in scope, so state-level requirements and your own lender or investor overlays still need your review, and approve-first mode is there precisely for that. The free 3-day trial lets you read real drafts for your brokerage before you pay anything.
What actually moves the needle for mortgage brokers
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No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most mortgage brokers who choose this are busy running the business, not learning software.
theStacc ships a US mortgage compliance rule pack that runs against content before it publishes, with fail-closed gates: if a rule trips, the content is held rather than pushed live. Required disclosures are inserted deterministically, in code, not left to a language model to remember. Two honest limits. The pack is US federal in scope — state-level requirements and any lender or investor overlays you operate under still need your review. And this is software, not your compliance department: most brokers run draft-for-approval so a licensed person signs off on everything. The pack reduces the work of that review; it does not replace it.
Not on its own. Rates, APRs, fees, promo codes, and deadlines cannot be invented — that is blocked at the code level, not behind a setting. The rule pack is built around exactly the trigger-term and disclosure requirements that attach when a rate does appear. If you deliberately supply rate content yourself, the pack applies to it and approve-first mode means a person at your firm reads it before it goes public.
It only reads what is already public on your Google listing and drafts a reply to it. It never touches your LOS or CRM. Because replies publish only after you approve them, nothing about a specific loan, a denial, or whether someone is your client is ever confirmed on your behalf.
Price and cadence. Local SEO is $49/mo, Blog SEO is $99/mo for 30 articles, all three modules bundled is $167/mo67/mo, month to month. A $4,000 agency typically produces two to four articles a month and a monthly PDF. What an agency gives you that software does not is a human strategist and someone to hold accountable. If you want that, our Managed Services start at $749/mo.
Referrals still check you. An agent sends a borrower your name, and that borrower looks you up before calling — a quiet listing with two reviews turns a referral into a comparison. There is also a second angle: the pages that explain down payments and closing costs are the pages agents forward to their own clients, which makes you more useful to the agents you already work with.
Local movement typically shows over weeks, and competitive terms take quarters. We do not guarantee rankings, traffic, or loan volume. What you can verify immediately is output: posts live, reviews answered, articles published, and a weekly rank history that accumulates so you see direction rather than a snapshot.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too. There is no contract to exit.
Refi demand arrives in days and leaves in weeks. Whoever is already visible takes it; whoever starts marketing that Monday is still waiting to be indexed when it is over. That is the whole argument for cadence in this business. The work that wins the next cycle has to be done in the quiet part, which is the exact period when it feels least urgent and costs the least to do.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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