Original research from data we actually own
Most SEO statistics are recycled from someone else's study. These are computed from first-party data, with the method and the limitations published next to every number, so you can check the work or run it on your own site. To test whether AI crawlers can reach your pages, see AI Search Visibility.
The AI Lockout Index
We tested 88,640 US local business websites as ChatGPT, Claude and Perplexity bots. 1 in 33 refused requests identifying as AI search bots that its own robots.txt allows.
The Zero-Click Study
16 months of our own Search Console data: 77% of non-brand queries earned zero clicks, and 72 top-10 queries earned nothing at all across 30,449 impressions.
Every study here states its dataset, its method, and what the data cannot prove. Where a finding is a correlation rather than a demonstrated cause, we say so on the page.
Impressions are not progress.
theStacc Analytics puts Search Console, GA4 and AI-assistant visits in one view, so you can see what your content actually earns.
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