Original research from data we actually own.
Most SEO statistics are recycled from someone else's study. These are computed from first-party data, with the method and the limitations published next to every number — so you can check the work or run it on your own site.
Every study here states its dataset, its method, and what the data cannot prove. Where a finding is a correlation rather than a demonstrated cause, we say so on the page.
Run it on your own data
Impressions are not progress.
theStacc tracks what your content actually earns — commercial and informational queries measured separately, not averaged into one flattering number.
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