The ranking
12 SEO audit services, ranked
#1 · Best overall
1
theStacc
Free SEO audit with a demo · managed SEO from $749/mo · no min term
Here is the uncomfortable truth about audit services, including the excellent ones on this page: the document is not the outcome. Most audits are read once, forwarded to a developer who is busy, and quietly abandoned around finding number forty. theStacc inverts the order. Book a demo and you get a free SEO audit of your site with the priorities explained by a human, and you keep that analysis whether or not you buy anything. If you do go ahead, the $749-a-month managed service is where the audit stops being a document — technical issues handled continuously, internal linking rebuilt as pages ship, schema applied, and 30+ new pages published every month, all reviewed by a human SEO manager before going live. Pages are structured to rank in Google and to be quoted by ChatGPT, Perplexity and Google AI Overviews. No minimum term, no setup fee, and everything published to your domain stays yours.
Strengths
- Free audit with a demo — and the findings are yours either way
- The fixes are the product, not a separate implementation quote
- Technical work handled continuously rather than in one report
- 30+ pages published monthly, human-reviewed, from $749
Good to know
- The Local SEO module includes a 0–100 Google Business Profile audit at $49/mo
- No minimum term, so implementation never requires a year-long commitment
Audit: Free with a demoPricing: from $749/mo if you continueMin term: NoneOutput: 30+ pages/mo
Book a demo → 2
Loganix
Fixed-price SEO audits · $500 and $750, published
The cleanest audit purchase in the market. Loganix sells a mini audit at $500 and a full audit at $750, with roughly a ten-day turnaround and white-label delivery so an agency can hand it straight to a client. A defined artefact, a published price, a stated date — that is what buying an audit should look like, and almost nobody else offers it. The deliverable is a document rather than an engagement, so implementation is entirely on you, and the depth will not match a five-figure enterprise crawl. For most sites, it does not need to.
Strengths
- Published fixed prices — $500 mini, $750 full
- Roughly ten-day turnaround with a stated scope
- White-label ready for agencies to resell
- No retainer, no discovery call, no scoping cycle
Consider
- A document, not an engagement — implementation is yours
- Not deep enough for very large or unusual architectures
Pricing: Mini $500 · Full $750 (published on loganix.com)Turnaround: ~10 daysBest for: A fast, honest diagnosis at a known price
theStacc vs Loganix: Loganix tells you what is wrong for $500; theStacc fixes it and publishes 30+ pages a month for $749.
Price from $749 vs $500–750Output/mo 30+ vs One-offContract Month-to-month vs None
Compare on your site — book a demo → 3
Onely
Deep technical SEO audits · custom pricing
When the problem is genuinely technical — JavaScript rendering, indexing at scale, crawl budget on a site with millions of URLs — Onely is among the sharpest teams available. Its published research on rendering and indexation is used across the industry, and the audits go far past a crawl-tool export into how Googlebot actually experiences your site. That depth costs accordingly, pricing is not published, and for a small brochure site it is enormous overkill. Buy it when a crawler cannot explain what is happening.
Strengths
- Rare depth in rendering and indexation engineering
- Publishes original indexation and JavaScript research
- Handles very large and unusual architectures
Consider
- No published pricing; enterprise scoping cycle
- Overkill for small and mid-sized sites
Pricing: Custom — not publishedBest for: Large or JavaScript-heavy sites with indexing problems
theStacc vs Onely: Onely explains a hard technical problem better than anyone; theStacc handles the ordinary technical work continuously as part of publishing.
Price from $749 vs CustomOutput/mo 30+ vs AdvisoryContract Month-to-month vs Project
Compare on your site — book a demo → 4
iPullRank
Technical and relevance-engineering audits · custom pricing
Mike King's team audits things most agencies do not know exist — how language models retrieve and rank passages, entity modelling, embeddings, retrieval testing — alongside conventional technical SEO. If your audit needs to cover AI search as seriously as it covers crawl depth, this is the sharpest option available. It is priced for enterprises, intake is selective, and the deliverable is strategy: you will need a development team ready to implement, because nobody here is going to ship it for you.
Strengths
- Deepest technical grasp of how AI engines retrieve content
- Real research rather than repackaged audit templates
- Fluent with enterprise development teams
Consider
- Enterprise pricing and selective intake
- You supply all implementation capacity
Pricing: Custom — enterprise, not publishedBest for: Enterprises auditing for AI search as well as Google
theStacc vs iPullRank: iPullRank writes the sharpest audit in the industry; theStacc executes the ordinary version of it every month from $749.
Price from $749 vs CustomOutput/mo 30+ vs AdvisoryContract Month-to-month vs Project
Compare on your site — book a demo → 5
Seer Interactive
Data-led SEO audits · custom pricing
Seer's strength is analysis rather than checklist completion — an unusually strong data practice that will tell you which of the forty issues in the report is actually costing you money, which is the question most audits leave unanswered. Excellent for mid-market and enterprise teams with the internal capacity to act on it. Pricing is quoted, engagements are scoped, and the process is deliberate. Not a fast turnaround, and not a fit if you want someone to also do the work.
Strengths
- Prioritises findings by likely revenue impact
- Strong data and analytics practice behind the audit
- Well suited to teams with internal implementation capacity
Consider
- No published pricing; deliberate scoping process
- Analysis only — implementation not included
Pricing: Custom — not publishedBest for: Mid-market teams that can implement internally
theStacc vs Seer Interactive: Seer tells you which issues matter most; theStacc quietly resolves the common ones while publishing every month.
Price from $749 vs CustomOutput/mo 30+ vs AdvisoryContract Month-to-month vs Project
Compare on your site — book a demo → 6
Go Fish Digital
Technical and reputation-aware audits · custom pricing
A genuinely thoughtful technical team with a useful specialism most audit providers ignore — how your brand appears across the wider search surface, including the pages ranking for your own name that you do not control. For a company whose problem is not rankings but what people find when they search the brand, that scope is valuable. Conventional technical auditing is solid too. No published pricing, and engagements are scoped rather than productized.
Strengths
- Strong technical auditing with a genuine research culture
- Covers brand-surface and reputation search issues
- Practical, readable recommendations
Consider
- No published pricing or fixed-scope audit product
- Scoping cycle before delivery begins
Pricing: Custom — not publishedBest for: Brands auditing reputation alongside rankings
theStacc vs Go Fish Digital: Go Fish maps what search says about you; theStacc publishes the pages that change it, monthly.
Price from $749 vs CustomOutput/mo 30+ vs AdvisoryContract Month-to-month vs Project
Compare on your site — book a demo → 7
The HOTH
Productized technical audit · listed pricing
The HOTH sells a technical SEO audit as a product with a listed price — around $1,000 one-off when we checked — which puts it in the small group of providers you can actually buy an audit from without a call. Verify the current figure yourself, because the pricing pages have moved around. The output is standardised and thorough enough for a typical small business site. It is not the document to bring to a complicated architecture, and nobody is prioritising the findings against your revenue.
Strengths
- Listed audit price, buyable without a sales call
- Standardised and consistent deliverable
- Fast, no scoping cycle
Consider
- Pricing pages have moved — verify before budgeting
- Standardised output, no revenue prioritisation
Pricing: Technical audit ~$1,000 one-off (listed on thehoth.com — verify current)Best for: Typical small business sites needing a straightforward check
theStacc vs The HOTH: The HOTH sells a standard audit document; theStacc costs less per month and fixes what an audit would have listed.
Price from $749 vs ~$1,000Output/mo 30+ vs One-offContract Month-to-month vs None
Compare on your site — book a demo → 8
WebFX
Audits inside published SEO tiers
WebFX does not sell a standalone audit product, but it does something rarer: it publishes the tiers that contain audit work, with Silver at $5,900 across an initial two months then $2,900 a month. That transparency is worth something on a page about buying audits, because you can at least see what the surrounding program costs. The practical downside is obvious — you are buying a program to get an audit, and the entry commitment is substantial.
Strengths
- Publishes a full tier table including what audit work sits inside
- Large team with mature reporting tooling
- Predictable, documented process
Consider
- No standalone audit — you buy the whole program
- $5,900 across the first two months is a heavy entry point
Pricing: Silver $5,900 initial (2 mo) then $2,900/mo · no standalone auditBest for: Buyers who want the audit inside a full program
theStacc vs WebFX: WebFX bundles the audit into a $2,900/mo program; theStacc includes ongoing technical work at $749 with no initial commitment.
Price from $749 vs $2,900+Output/mo 30+ vs MedContract Month-to-month vs ~6 mo structure
Compare on your site — book a demo → 9
Coalition Technologies
Audits within engagements · publishes average spend
No standalone audit product, but Coalition publishes average client spend by service type — roughly $2,500 a month for ecommerce, $2,000 for B2B, $1,500 for local — which at least lets you benchmark what an audit-plus-implementation relationship costs before you call. Capability is broad across SEO, paid, design and development, so findings can actually be built rather than filed. Page output is modest relative to the monthly figure.
Strengths
- Publishes average client spend by service type
- Can implement findings, not just document them
- Broad technical and development capability
Consider
- No standalone audit purchase available
- Averages are not a quote — yours may differ
Pricing: Averages published — ~$1,500–2,500/mo by service typeBest for: Audit plus implementation in the same team
theStacc vs Coalition Technologies: Coalition audits and builds at $1,500–2,500 a month; theStacc does the ongoing version at $749 and publishes 30+ pages with it.
Price from $749 vs ~$1,500–2,500Output/mo 30+ vs Low–MedContract Month-to-month vs Not published
Compare on your site — book a demo → 10
HigherVisibility
Audits inside custom engagements
Audits here are the opening phase of a scoped engagement rather than a product you can buy on its own, and HigherVisibility publishes a reasoned argument against packaged pricing generally. The agency is well run and the account management is genuinely responsive. For this page, though, the practical answer to "what does an audit cost" is a discovery call, which is exactly the friction a business with a suspected technical problem does not want this week.
Strengths
- Well-run agency with responsive account management
- Audit findings feed directly into an ongoing program
- Argues its pricing position openly
Consider
- No standalone audit and no published price
- Discovery call required before any number
Pricing: Custom — no standalone audit productBest for: Businesses ready to start a full engagement
theStacc vs HigherVisibility: HigherVisibility audits as phase one of a retainer; theStacc starts publishing in month one and handles technical work as it goes.
Price from $749 vs CustomOutput/mo 30+ vs 4–8Contract Month-to-month vs 6 mo
Compare on your site — book a demo → 11
Victorious
Audits within scoped programs · custom pricing
A structured methodology that begins with an audit phase, delivered inside a scoped program rather than sold separately. Victorious publishes no rate; its own educational content discusses figures around $6,000 a month across a twelve-month horizon as general category guidance, which we have treated as commentary and not as a quote. Competent work, but if what you want is a diagnosis and nothing else, this is a long and expensive route to one.
Strengths
- Structured audit phase inside a documented methodology
- Recognisable name with a solid record
- Clear reporting rhythm once underway
Consider
- No standalone audit; no published pricing
- Long route to a diagnosis if that is all you need
Pricing: Custom — not publishedBest for: Buyers committing to a full program from the start
theStacc vs Victorious: Victorious audits as part of a year-long program; theStacc has no term at all and starts publishing immediately.
Price from $749 vs CustomOutput/mo 30+ vs Low–MedContract Month-to-month vs 6–12 mo
Compare on your site — book a demo → 12
Straight North
Audits within lead-focused programs · pricing unverified
Audit work sits inside a broader lead-generation program here rather than being sold on its own, and the differentiator remains the lead validation — recorded, reviewed and attributed calls and forms. Useful context for an audit, because it connects technical findings to whether the phone rang. We could not verify a published price; the pricing page exists but was unreachable to our automated checks, so no figure appears here.
Strengths
- Connects audit findings to validated lead outcomes
- Long history with B2B and services sites
- Practical, implementation-oriented recommendations
Consider
- No standalone audit product
- We could not verify any published price
Pricing: Not verified — pricing page inaccessible to our checksBest for: Services businesses auditing for lead performance
theStacc vs Straight North: Straight North audits in service of lead tracking; theStacc audits, fixes and publishes on a $749 monthly cycle.
Price from $749 vs UnverifiedOutput/mo 30+ vs MedContract Month-to-month vs Not published
Compare on your site — book a demo →