Quick answer

A practical local SEO system for videographers who need search pages, profile details, proof, and measurement to match the shoots they can really deliver.

A wedding date cannot move. A conference crew cannot teleport across a metro. A corporate interview cannot borrow the proof or buyer language of a property walkthrough. Useful videographer local SEO starts with those constraints.

Search volume, difficulty, CPC, and paid competition are unavailable for this query, so this guide makes no demand or booking forecast.

For channel fundamentals, use the general local SEO guide. This page focuses on production dates, crew, travel, backlog, and rights.

The operating rule: one task owner, one defensible footprint, retrievable permission for every project, and a definition for every funnel stage.

What local SEO means for a videographer business

Videographer local SEO is the work of making a production business accurately discoverable and easy to qualify for shoots physically delivered in a real area. It connects search pages and a Google Business Profile to accepted job types, travel limits, proof rights, and capacity. It is not video SEO or a ranking switch.

Start with the delivery model. A wedding film has a fixed event date and venue. A conference recap may need multiple operators, synchronized audio, same-day selects, and restricted backstage access. A corporate interview can be planned around stakeholder calendars and location approvals. Property work may repeat across listings but demand fast scheduling. Remote editing has no necessary local delivery at all.

Those differences change qualification. A couple checks date, venue, and style. An event producer checks crew, access, and turnaround. A marketing lead checks brand proof, revisions, and usage. A property team checks repeatability, travel, and the edit queue.

Google says local results are mainly based on relevance, distance, and prominence. It also says there is no way to request or pay for a better local position. That puts a useful boundary around the work: improve the accuracy and usefulness of your assets, then measure what happens. Do not sell or buy a guaranteed Map Pack outcome.

Do not mix wedding vows, executive interviews, aerial footage, and remote podcast edits on one undifferentiated page. Buyers should see the real production choice, not untangle it from a reel.

Map the shoots you accept before choosing keywords or cities

Build the job map from completed-work and production records before writing a keyword list. For each shoot type, record the buyer, delivery location, date pressure, crew burden, rights scope, repeat potential, ticket band, and qualification rule. Unknown fields remain unavailable until the owner supplies evidence; they are never filled with market averages.

Job typeBuyer and deliveryDate / lead time / urgencyCapacity, rights, repeatEconomics and qualificationLocal page owner / exclusion
Wedding filmCouple or planner; venue areaDate locked; operator-defined lead time; confirmed date triggers urgencyCalendar pressure unavailable; log crew, audio, travel, likeness, music, revisions, and repeat historyTicket band unavailable; qualify date, venue, hours, crew, rights, delivery, and edit capacityWedding page; exclude unsupported dates, areas, or formats
Conference or live eventProducer, association, or venue; event siteDate/access locked; operator-defined lead time and urgencyScope cameras, feeds, credentials, load-in, attendee rights, revisions, usage; repeat unavailableTicket band unavailable; qualify schedule, rooms, access, crew, outputs, approvals, travel, deadlineEvent page; exclude unsupported live, rush, security, or access needs
Corporate interview or brand filmMarketing, communications, or agency; office, facility, or setFlexible within stakeholder/location windows; operator-defined lead timeScope lighting, sound, releases, brand review, usage, revisions, music; repeat is record-basedTicket band unavailable; qualify purpose, people, location, usage, approvals, outputs, slotCorporate page; exclude speculative work or unavailable rights
Property or real-estate videoAgent, brokerage, developer, or manager; propertyMoves with access/listing date; operator-defined urgency and lead timeTrack route, access, weather, gear, edit queue, rights, and repeat historyTicket band unavailable; qualify address, access, shots, occupancy, delivery, revisions, routeProperty page; exclude travel or turnaround failures
Aerial add-onParent-production buyer; approved job siteTied to parent shoot, conditions, and authorizationReview aircraft, operator, airspace, venue, local limits, insurance, rights, alternative; repeat unavailableTicket band unavailable; qualify parent job, authorization, site, permissions, conditions, fallbackRelevant service section; exclude unverified aerial claims
Editing-only remote workCreator, agency, or producer; remote filesLocation flexible; operator-defined deadline and transfer windowTrack storage, codecs, transfer, project files, rights, revisions, backlog, repeatTicket band unavailable; qualify footage, format, rights, deadline, revisions, storage, handoffRemote-editing page; exclude from local areas and formulas

Use the matrix for intake. Date conflicts, blocked access, missing rights, impossible turnaround, or a full edit queue prevent qualification. Fix accepted work before expanding city pages.

Build the search plan from the shoots you can accept. Bring your job map, coverage rules, and capacity questions to a working session.

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Choose a truthful local footprint: studio, service area, or real locations

Choose the footprint that matches where customers can meet the business and where crews can deliver work. A customer-facing studio, a home-based mobile operation, city coverage, and multiple staffed locations are different models. “We travel there” supports coverage only; it does not create an office, studio, or separate Google Business Profile.

Google's eligibility guidance generally requires in-person customer contact during stated hours. Its service-area guidance allows an eligible mobile business without a storefront to hide its address. A mailbox or virtual office does not create eligibility.

Operator modelCustomer contact realityAddress and service areaHours and travel ruleEligible treatment and proofStop condition
Customer-facing studioClients can visit and receive service at the stated placeShow the real address if policy requirements are met; list only real coverageStaffed customer hours plus a written crew travel ceilingOne location profile and studio/location page; lease or occupancy, signage, staffing, appointments, and project evidenceHide or reclassify if customers cannot visit during stated hours
Home-based or mobile operationCrew travels to venues, offices, and propertiesHide the home address; describe a feasible service areaReal contact hours, travel time, job-fit minimum, and capacity ruleService-area profile and service/job pages; completed jobs, route feasibility, and permissioned proofRemove areas the crew cannot regularly cover
City coverageNo staffed customer location in the named cityNever show a fictional address or call coverage a branchTravel ceiling depends on job type, date, crew, equipment, and backlogPossible service-area page only after the publish test; local projects and operating records requiredHold when the claim is only “we travel there”
Genuinely staffed locationsEach location serves customers under its real operating modelEach uses its real address or correct service-area treatmentLocation-specific staff and stated hours, not borrowed coverageUse a real multi-location architecture; staffing, control, customer contact, and location proof requiredMerge or remove any nominal, virtual, or intermittently borrowed location

Set travel rules by job type. Record travel time, earliest call, crew, job fit, and reduction triggers. An occasionally rented, unstaffed room cannot anchor a location claim.

Build one clear page owner for each customer task

Assign every search task one canonical page owner, then make supporting projects and area pages link to that owner. Job-type pages explain the service, portfolio pages prove relevant work, and location pages answer a distinct geographic buying question. Competing pages should merge or be held instead of repeating the same offer with swapped labels.

Customer task or assetCanonical ownerWhat belongs thereWhat links or merges
Understand the production businessHome pageCore accepted work, operating footprint, strongest permissioned proof, and intake pathJob pages supply detail; projects provide evidence
Evaluate a specific shootOne job-type service pageBuyer fit, scope, crew and location constraints, rights, process, and qualificationRelevant projects and area pages link here
Verify past workPortfolio or project pageOnly approved footage, stills, facts, geography, attribution, and claimsLinks to its job owner; thin galleries merge into a curated collection
Check a real areaQualified service-area/location pageLocal task, coverage limits, travel reality, permissioned local proof, and buyer-specific logisticsOverlapping or unsupported candidates merge or hold
Learn generic local SEOGeneral local SEO guideDefinitions and broad channel mechanicsThis vertical guide links instead of duplicating it
Decide service-area architectureService-area page guideFull publish, merge, or hold method and doorway-risk discussionThis page applies the method to production evidence
Audit a profile or choose categoriesGBP audit guide and category guideGeneric profile and live-category mechanicsVideographer pages cover only operating representation
Decide post cadenceGBP posting-frequency guideCadence decisionsThis guide makes no posting-frequency benchmark

Use this city/service-area publish, merge, or hold card

Decision fieldRequired recordPublish test
Target taskOne buyer and shoot problemDifferent from the task owned by existing pages
Jobs completed in areaProject IDs and datesReal operating evidence exists; count threshold is owner-defined
Publishable local proofPermission record for claims, place, footage, and stillsEnough evidence can be shown without breaching rights
Availability and coverageJob-type capacity and travel rulesArea can be served under the stated conditions
Travel and crew feasibilityRoute, load-in, staffing, equipment, and backlog recordThe production plan survives a real enquiry
Venue or permit gateJob-specific review owner and statusNo unsupported access or permission claim
Unique buyer questionQuestion not answered by the main service pageLocal logistics or proof changes the decision
Proposed owner and duplication checkCanonical URL and overlap reviewOne owner remains after internal links and merges
DecisionPublish, merge, or hold with owner and dateA changed city name alone is always a hard hold

Google identifies scaled low-value content and doorway abuse as risks. Use the service-area templates guide only after a candidate passes this gate.

Make the Google Business Profile match the production operation

A videographer's Google Business Profile should mirror the business customers can actually contact: real name, correct address treatment, honest hours and service area, supported job types, a working phone and website path, genuine reviews, and permissioned media. A studio is not a storefront unless customers can visit during its stated hours.

Confirm the profile name matches the real business. Test the phone from a non-owner device. Send the website button to accepted shoots and intake questions. Stated hours must match when a person can respond or receive customers under the listed model.

Profile categories can change. Verify the closest current choice in the live selector and document the date; the category guide owns the mechanics.

  • Studio: confirm customers can visit, the address is real, the location is staffed during stated customer hours, and the website explains the appointment model.
  • Mobile or home-based operation: hide the address when customers are not served there and use a feasible service area tied to crew travel.
  • Job types: describe only services that pass the accepted-work matrix, including restrictions on aerial, livestream, rush, or remote-only work.
  • Media: publish only files and claims cleared for the profile, not merely files delivered to the client.
  • Reviews: ask genuine customers without incentives, then route the request to the right completed project.

Google allows requests for genuine reviews but prohibits incentives. Ask after the completion rule is met; never script praise, require a rating, or trade an edit or discount. See Google's review guidance.

For profile media, the project owner nominates an asset; the rights owner checks permissions; marketing checks channels and wording; then an accountable owner publishes or rejects it. Contract terms and local requirements need qualified review. Delivery does not automatically grant marketing use.

If “event videographer” links to a form with no date or venue field, profile and intake disagree. Fix that first. The Local SEO module supports GBP posts, review replies, citations, rank tracking, and approval rules.

Turn local proof into useful pages without exposing client rights

Local proof becomes publishable only after a retrievable ledger shows what the business may disclose, where it may publish, which assets and claims are cleared, and who can revoke permission. The ledger should cover client, venue, guest, employee, footage, still, music, likeness, geography, attribution, channel, expiry, and claim boundaries.

Ledger fieldWhat to recordWhy production SEO needs it
Project ID and job typeStable internal ID; wedding, conference, corporate, property, or otherConnects public proof to the right service-page owner
Client and venueLegal or operating names plus disclosure statusPrevents accidental naming and unsupported location claims
Geography allowedExact place, approximate area, region only, or noneSets the maximum local detail a page may show
Asset rightsFootage, still, music, likeness, logo, and third-party material separatelyOne cleared still does not clear the full film or soundtrack
AttributionRequired credit and approved spellingKeeps credits consistent across portfolio, profile, and pages
Permitted channelsWebsite, GBP, social, pitch deck, paid media, or other recorded scopeWebsite permission may not cover every platform
Permission recordRepository path, contract reference, email, approver, and dateMakes approval retrievable during review
Expiry or revocationEnd date, renewal, contact, and takedown ownerSupports timely removal when permission changes
Claims allowedApproved factual description; no inferred resultStops a reel from becoming a fabricated case study
Owner and hold reasonAccountable reviewer; missing or disputed fieldPrevents an unresolved asset from drifting into publication

Apply different proof gates to different productions

  • Wedding film: check the couple's permission, venue naming, guest and vendor visibility, licensed music, private moments, and whether the exact city may be disclosed. A venue tag is not a blanket guest release.
  • Corporate interview: check company approval, employee or speaker likeness, logo use, facility confidentiality, script or claim approval, b-roll restrictions, music, and the review chain. A public company name does not clear an unreleased product shown in frame.
  • Conference recap: check organizer, venue, speaker, attendee, sponsor, backstage, presentation-screen, and music permissions. The event's own media policy may differ from the videographer's intended portfolio use.
  • Property walkthrough: check agent or owner approval, address disclosure, occupant privacy, artwork or screens in frame, music, branding, and whether the listing's publication window has ended.

Write from cleared scope, location type, deliverables, and constraints. Never invent results. A delivery screenshot still needs music, likeness, venue, and location clearance. No record means no publication.

Give every local page a real owner and every project a rights gate. theStacc's Content SEO module supports keyword research, long-form drafting, queuing, and CMS publishing once your evidence rules are ready.

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Compete against the businesses buyers actually compare

Build the competitor set from the alternatives a buyer could hire for the same shoot, not from a keyword tool alone. Include solo filmmakers, production studios, photographers bundling video, wedding vendors, creative agencies, and marketplaces. Compare job fit, coverage, proof, intake clarity, and capacity signals without estimating their traffic, prices, rankings, or results.

Use the SBA's competitive-analysis framing for a dated inventory. Preserve “not known” when public evidence omits crew, capacity, rights, or coverage.

Alternative typeBuyer or job focusEvidence to captureWhy a buyer compares itUnknowns to preserve
Solo filmmakerOwner-led events, interviews, or specialized craftClaimed area, relevant projects, intake path, visible availability statement, URL and check dateDirect creative relationship and a specific reelBackup crew, overlapping-date capacity, true service limits
Production studioMulti-person corporate, commercial, or event workJob mix, facility or mobile model, proof type, intake detail, URL/datePerceived crew and production depthActual staffing, owned equipment, review and rights process
Photographer bundleBuyers seeking photo and video togetherVideo scope, partner or in-house status if stated, proof, coverage, intake, URL/dateOne vendor and coordinated coverageDedicated audio, motion crew, edit depth, subcontracting
Wedding vendorCouples and planners for date-locked celebrationsStyle, venue proof, availability path, package boundaries if publicly stated, URL/dateEvent specialization and planner familiarityOpen dates, travel ceiling, delivery backlog
Creative agencyOrganizations buying strategy and production togetherIndustry focus, production proof, account intake, geographic claims, URL/dateBroader campaign ownershipIn-house versus partner production, local crew reality
MarketplaceBuyers comparing multiple providers or briefsMarketplace scope, intake steps, provider evidence fields, URL/dateFast comparison and procurement convenienceProvider vetting, availability, total scope, relationship owner

Do not turn this into a “best videographers” ranking. If buyers compare agencies for stakeholder management, strengthen approval and usage details. If couples compare bundles, explain crew roles and coordination.

Use a seasonal capacity board instead of a publishing quota

Board fieldOwner-entered valueSearch and intake action
Week or monthActual planning period; no universal season assumedSet review date
Job typeWedding, event, corporate, property, aerial add-on, or editingIdentify affected page owner
Shoot datesTentative and confirmed kept separateAlign availability language with booking rule
Editing backlogOpen jobs and capacity unit defined by productionRestrict rush or new-work claims when threshold is reached
Crew and equipment constraintNamed resource and affected datesReduce eligible coverage or scope
Travel ceilingJob-specific time or area ruleUpdate area claims and intake qualification
Intake statusOpen, constrained, waitlist, or paused under written definitionsUpdate site and profile where accurate
Pause conditionOwner-defined date, backlog, crew, or equipment triggerPause promotion or publication for the affected task

Do not copy another market's seasons. Use actual dates, constraints, and backlog to expand, narrow, or pause claims.

Measure the whole funnel before deciding what to change

Measure impression, click, call click, form, qualified enquiry, booked job, and completed job as separate stages with separate business rules and source records. Use declared windows, owners, timestamps, and exclusions. Reconcile stages through identifiers where possible, but never infer a call from a call click, qualification from a form, or completion from a booking.

Google Analytics supports distinct lead events. Define the videography rules first, then configure the systems.

StageExact business rule and timestampSource systemOwnerNext-stage rule and exclusions
ImpressionEligible local organic result shown in Search Console, or GBP impression recorded separately; source date/timeSearch Console and GBP performance in separate rowsMarketing ownerNext is a measured click. Exclude incomplete days, non-local queries, and missing-consent data; keep branded and non-branded separate.
ClickUnique measured click from the defined eligible organic or GBP result set; click timestampSearch Console or GBP performance, kept separate, plus analytics where consent permitsMarketing ownerNext may be an observable site action. Exclude bots/internal activity where identifiable and duplicate instrumentation.
Call clickUnique activation of a tracked phone link; interaction timestampSite analytics or GBP performance as separately labelled sourcesMarketing ownerIt is not a connected call. Exclude internal tests, repeats under the written uniqueness rule, and unconsented records.
FormUnique valid submission received; server or CRM receipt timestampForm system and CRM source fieldIntake ownerNext requires qualification review. Exclude spam, duplicates, vendors, applicants, and students seeking training.
Qualified enquiryUnique call, form, or message passing written job type, geography, date, owner-entered band, rights, and capacity rules; qualification timestampCall log and form/CRM with source fieldIntake or producer ownerNext requires accepted scope and confirmed slot. Exclude unsupported work, areas, dates, spam, duplicates, and unattributable enquiries.
Booked jobUnique qualified enquiry with signed or accepted scope and a confirmed shoot date or production slot; booking timestampCRM or quote system plus production calendarSales or producer ownerNext requires the completion rule. Exclude tentative holds, unanswered quotes, duplicates, and legacy enquiries outside the cohort.
Completed jobUnique booked job delivered and marked complete under the written handoff rule; completion timestampProduction/project system plus final delivery recordProduction ownerTerminal stage for these formulas. Exclude cancellations and open deliverables; count reschedules once. Apply payment only if the written rule requires it.

Use only formulas that preserve the evidence chain

FormulaNumerator / denominatorWindow and sourceOwner and exclusions
Search-result click rateUnique measured clicks from the eligible local organic or GBP result set / measured impressions for the same defined result setOne declared 28-day window versus an equivalent prior window. Search Console organic and GBP performance stay separate and are never summed without labels.Marketing owner. Exclude identifiable bot/internal activity, non-local queries, missing-consent data, incomplete days; separate branded and non-branded.
Qualified-enquiry rateUnique calls, forms, or messages marked qualified under written job type, geography, date, band, rights, and capacity rules / all unique attributable enquiries in the same windowOne declared 28-day intake window. Call log and form/CRM with source field.Intake/producer owner. Exclude duplicates, spam, vendors, applicants, students, unsupported work, and unattributable enquiries.
Booking-from-qualified rateUnique qualified enquiries with accepted scope and confirmed shoot date or production slot / all unique qualified enquiries created in the cohort28-day enquiry cohort plus declared decision lag. CRM/quote system and production calendar.Sales/producer owner. Exclude tentative holds, unanswered quotes, duplicates, and legacy enquiries; cancellations remain booked but not completed.
Completed-job rateUnique booked jobs delivered and marked complete under the handoff rule / all unique jobs booked in that cohortBooked-job cohort plus declared production and post-production lag. Project system and final delivery record.Production owner. Exclude cancellations and open deliverables; count reschedules once; apply unpaid status only if the completion rule requires payment.
Cost per completed local jobDirect attributable local-search/content spend for the cohort / unique attributable local jobs in that cohort marked completedOne declared 28-day acquisition cohort plus production/completion lag. Invoice/time-cost ledger and CRM/project records.Marketing owner with production/finance sign-off. Exclude uncosted owner labor, unallocated equipment, remote editing, existing-client work, cancellations, incomplete, and unattributable jobs.

Use 14, 30, 60, and 90 days as measurement checkpoints, never ranking dates. Annotate definition changes. Keep accurate, distinct pages; change shifted claims; merge duplicate owners; and hold pages when proof, rights, feasibility, or measurement fails. Never assemble clicks, phone taps, and forms into one “lead” total.

Frequently asked questions about videographer local SEO

These answers resolve the operating questions that arise after the page map is built: how different shoots should be separated, what a home-based profile may represent, when an area page earns publication, how reviews and posts should be interpreted, and where aerial claims or funnel measurement require an explicit gate.

What is local SEO for a videographer business?

Local SEO for a videographer business makes the operation discoverable and understandable for shoots delivered in a real geographic area. It connects accurate business information, job-type pages, local proof, and a Google Business Profile to the work the crew can accept. It does not optimize the client's video or guarantee a search position.

Should wedding videography and corporate video use the same local page?

Usually, no. A couple selecting a date-locked wedding film evaluates style, venue experience, guest privacy, and delivery scope. A communications team commissioning interviews evaluates crew access, brand approvals, usage rights, and revision rounds. Give each task one clear service-page owner, then connect relevant projects and areas to that owner.

Can a home-based videographer have a Google Business Profile?

A home-based videographer may be eligible when the business has in-person customer contact and follows Google's representation rules. If customers are not received at the address during stated hours, treat the operation as a service-area business and hide the address. Do not use a mailbox or virtual office to manufacture a location.

Should a videographer create a page for every city they travel to?

No. Publish a city or service-area page only when the area has a distinct customer task, feasible travel and crew coverage, real operating evidence, and proof you can publish. Merge overlapping candidates into a stronger owner page. Hold any page whose only unique element is a changed place name or a claim that you travel there.

How should a videographer choose and describe a real service area?

Choose the service area from completed-job records, real travel times, crew availability, equipment transport, venue access, and the minimum job fit that justifies the trip. Describe coverage as an operating boundary, not a list of desirable cities. Review the area whenever capacity, travel cost, or accepted shoot types change.

Do Google Business Profile posts or reviews guarantee more calls or higher rankings?

No. Posts and genuine reviews can keep a profile useful and give prospects current context, but neither guarantees calls or a position. Google says local results mainly depend on relevance, distance, and prominence, and no one can request or pay for better placement. Measure each funnel stage instead of assigning an outcome to one profile activity.

How do I measure local SEO without treating forms as booked shoots?

Write a rule and source for every stage: impression, click, call click, form, qualified enquiry, booked job, and completed job. Reconcile unique records through stable identifiers and declared time windows. A form becomes qualified only after intake checks it; a booking requires an accepted scope and confirmed production slot; completion requires the written delivery rule.

Does offering drone footage change the local SEO plan?

It changes the service-claim and qualification gates, not the basic local SEO model. Publish aerial work only when the business can substantiate the capability, authorization, operating constraints, and permissions for that job. Commercial operations may fall under FAA Part 107 pathways, while state, local, venue, insurance, and contract requirements need qualified job-specific review.

Your 30-day videographer local SEO action plan

Use the first 30 days to establish definitions and repair truth gaps, not to predict a search result. Baseline the funnel, document accepted jobs and capacity, audit the footprint and profile, assign page owners, build the proof ledger, then reconcile evidence. At day 30, make explicit keep, change, merge, stop, or hold decisions.

PeriodActionsRequired outputDecision gate
Days 1–7Export separate organic and GBP baselines. Define all seven funnel stages. Build the accepted-shoot matrix. Enter job-specific ticket bands, travel rules, lead-time bands, completion rules, and capacity owners from internal records.Dated baseline, funnel dictionary, job-economics matrix, seasonal capacity board, and named ownersStop if a metric lacks a source, stage rule, owner, window, or exclusions.
Days 8–14Audit profile eligibility, address treatment, real hours, service area, phone, website path, accepted job types, and live category choices. Compare every footprint claim with staffing, customer contact, travel, crew, venue, and backlog records.Truth-audit log with fix, owner, evidence, and due dateHide, narrow, or remove any unsupported address, location, area, hour, or capability claim.
Days 15–21Assign one owner to each job task. Inventory home, service, project, and area candidates. Build the proof-and-rights ledger. Run every city candidate through the publish, merge, or hold card.Page-owner map, permission ledger, duplication list, and decisionsHold anything dependent on a city swap, unavailable proof, unclear rights, or infeasible coverage.
Days 22–30Reconcile impressions, clicks, call clicks, forms, qualified enquiries, booked jobs, and completed jobs without substitution. Check current capacity. Apply keep, change, merge, stop, or hold to pages and claims.Stage reconciliation, exception log, capacity update, and next review dateDo not publish an outcome statement from incomplete or collapsed stages.

At day 30, every job task, area, project permission, capacity limit, and funnel stage should have a named owner and retrievable record. That gives the production business a truthful, auditable way to present locally delivered work without predicting search positions.

Turn the 30-day plan into an operating system your team can maintain. Start with your real shoots, footprint, proof permissions, and stage definitions.

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Sources & references

Siddharth Gangal

Siddharth Gangal

Founder and CEO

Founder and CEO at theStacc. Previously co-founded ARKA 360 (solar SaaS) out of IIT Mandi in 2017. Builds AI systems that automate SEO at scale.

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