SurgePV sells solar design software to installers. We wrote the pages installers search for before quoting a job: local permits, grid rules and subsidies. By September, SurgePV was logging 46 leads a week, up from 5.
Solar design and proposal software · Managed by theStacc from 2 Feb 2026
Google clicks are visits to SurgePV's site from Google search results.
SurgePV already had paying customers on four continents. But its blog covered general solar topics that its competitors also covered. By February 2026, monthly Google clicks had dropped to 496.
In February, SurgePV had no page for searches like these. Now it does.
We ran the research, writing and publishing. SurgePV's team joined a kickoff call, approved the brand rules and reviewed progress once a month.
One page per local rule: permits, grid connection, subsidies and codes. Each page is written from the official regulation, tariff order or utility form. Installers find the answer they need, and SurgePV gets found by the people who buy its software.
Articles for installers getting ready to quote a job. The blog brought 29.0% of Google clicks from February to September, the largest share of any part of the site.
Turkish, Portuguese and Arabic pages went live on 22–23 March. The site now runs in 9 languages. Compliance pages are written per market, in that market's language, because a Turkish installer searches for the Turkish permit.
New pages take a few weeks to appear on Google. Ours first showed up on 19 April. Clicks rose from May and reached 4,986 in August.
| Month | Period | Clicks |
|---|---|---|
| Jul 2025 | Before we started | 92 |
| Aug 2025 | Before we started | 137 |
| Sep 2025 | Before we started | 252 |
| Oct 2025 | Before we started | 651 |
| Nov 2025 | Before we started | 842 |
| Dec 2025 | Before we started | 788 |
| Jan 2026 | Before we started | 530 |
| Feb 2026 | Our work | 496 |
| Mar 2026 | Our work | 867 |
| Apr 2026 | Our work | 850 |
| May 2026 | Our work | 1,586 |
| Jun 2026 | Our work | 2,553 |
| Jul 2026 | Our work | 4,263 |
| Aug 2026 | Our work | 4,986 |
| Sep 2026 | Our work | 4,499 |
| Oct 2026 | After this report | 3,104 |
February is solar's slowest month, so starting there would overstate growth. Comparing the same month a year apart removes the season. September went from 252 to 4,499. August went from 137 to 4,986.
SurgePV logged 878 leads in 35 weeks. In September, about 30 a week came from search engines.
All sources. Leads by source are tracked from 13 July. Source: SurgePV's lead sheet.
| Week of | All sources | From search engines |
|---|---|---|
| 2 Feb | 5 | – |
| 9 Feb | 3 | – |
| 16 Feb | 4 | – |
| 23 Feb | 8 | – |
| 2 Mar | 6 | – |
| 9 Mar | 4 | – |
| 16 Mar | 11 | – |
| 23 Mar | 14 | – |
| 30 Mar | 18 | – |
| 6 Apr | 13 | – |
| 13 Apr | 18 | – |
| 20 Apr | 15 | – |
| 27 Apr | 24 | – |
| 4 May | 11 | – |
| 11 May | 20 | – |
| 18 May | 12 | – |
| 25 May | 18 | – |
| 1 Jun | 15 | – |
| 8 Jun | 21 | – |
| 15 Jun | 17 | – |
| 22 Jun | 36 | – |
| 29 Jun | 17 | – |
| 6 Jul | 28 | – |
| 13 Jul | 53 | 36 |
| 20 Jul | 65 | 36 |
| 27 Jul | 35 | 34 |
| 3 Aug | 25 | 24 |
| 10 Aug | 29 | 29 |
| 17 Aug | 84 | 43 |
| 24 Aug | 31 | 28 |
| 31 Aug | 34 | 25 |
| 7 Sep | 62 | 31 |
| 14 Sep | 42 | 25 |
| 21 Sep | 36 | 30 |
| 28 Sep | 44 | 32 |
Want results like this for your software? We handle the research, writing and publishing.
Book a callSpecific, useful pages did most of the work. All other pages together made up the rest.
Solar rules are set at different levels in each country. The hub follows that structure, so installers land on the page for their exact location.
The first hub pages appeared on Google on 19 April. Hub pages in all languages brought in 6,217 clicks by 30 September.
The hub covers solar rules across Africa, Asia, Europe, North America and Oceania.
"What I value most is that every page is written from the actual regulation, so our team can check it and stand behind it."
Keyur RakholiyaFounder & CEO, SurgePV Installers found SurgePV's pages from far more markets than before.
The seven months before we started vs Feb–Sep 2026. Source: Google Search Console.
That's up from 104 in the five months before we started.
Counts demo requests from every source, not only Google. 357 came from search engines and 22 from AI assistants.
2 Feb – 30 Sep 2026. Source: Google Analytics.
Selling to a specialist industry? Book a call and we'll look at what your buyers search for.
English brought in 93% of clicks. Turkish, Portuguese and Arabic pages went live in March 2026.
Data to 30 Sep 2026 · Published 9 Nov 2026 · Updated 10 Nov 2026
Partly, which is why we compare the same month a year apart. September went from 252 to 4,499 clicks, and August from 137 to 4,986.
We researched what installers search for, then wrote and published compliance hub pages and blog articles. We also launched Turkish, Portuguese and Arabic pages.
About 30 a week in September, out of 46 from all sources. Referrals from partners are logged separately and not counted as search leads.
We write each compliance page from the official regulation, tariff order or utility form, and check it before it goes live. SurgePV's team reviews a sample of pages. No accuracy issues have been raised so far.
Current plans are on the pricing page. SurgePV's team joined a kickoff call, approved the brand rules and reviews progress once a month. We did the research, writing and publishing.
Everything. The site lives in a Git repository that SurgePV owns, so the pages and the data stay with SurgePV.
theStacc runs SEO and content for solar software and vertical SaaS companies. Book a 30-minute call and bring your Search Console if you have one. We'll show you where the gap is and what the first 90 days would cover.