Internal Link Planner

Internal linking is the practice of linking from one page on your website to another page on the same website. It matters for SEO because it helps search engines discover and understand the structure and hierarchy of your content. Well-planned internal links distribute "link equity" (ranking power) across your site, help Google crawl pages more efficiently, and improve user experience by guiding visitors to related content. According to a 2024 Ahrefs study, websites with strong internal linking structures see up to 40% more organic traffic than those with weak internal links.

Enter the URL of the page you are working on and the target keyword you want it to rank for. The page builds a linking plan from that keyword: anchor text variations to use, the types of pages worth linking to, a suggested URL path for each, where in the copy the link belongs, and why it helps. The plan covers contextual body-content links, not navigation or footer links.

No. The planner does not fetch or crawl the URL you enter — it cannot see your copy, so it will never quote a sentence back to you. What it gives you is the plan: which anchors to vary, what to point them at, and how many links the page should carry. You open your page and place them.

A good internal link has four qualities: (1) Descriptive anchor text that tells users and search engines what the linked page is about — avoid "click here" or "read more." (2) Contextual placement within relevant body content, not just navigation menus. (3) Links to pages that are topically related and add value for the reader. (4) A natural flow that does not interrupt the reading experience. The best internal links feel helpful to the user first, and SEO-friendly second.

There is no strict rule, but best practice is 3-10 internal links per 1,000 words of content. Google has confirmed there is no penalty for having "too many" internal links, but each link dilutes the link equity passed to other links on the same page. Quality matters more than quantity — a few well-placed, highly relevant links outperform dozens of random links. Focus on linking to your most important pages (pillar content, service pages, high-conversion pages) from multiple relevant articles.

Anchor text is the clickable words in a hyperlink. It matters because search engines use anchor text to understand what the linked page is about. If you link to your teeth whitening page with the anchor text "teeth whitening services," Google understands that page is about teeth whitening. If you use generic text like "click here," you lose that signal. However, over-optimizing anchor text (using the exact same keyword phrase every time) can look manipulative. Vary your anchor text naturally: "teeth whitening," "professional whitening services," "our whitening treatments," etc.

Not through this tool — it does not read any page, competitor or otherwise. To study a competitor’s internal linking, open one of their articles yourself and note every in-body link: where it points, what anchor text it uses, and how early in the copy it appears. That takes a few minutes per page and tells you how they connect their topics.

Yes, 100% free with no signup required. Enter a URL and keyword and get the full plan: anchor variations, target page types, suggested paths, placement, and the reasoning behind each. No credit card, no usage limits for reasonable use.

Plugins like Link Whisper crawl your site and can therefore point at real existing pages — that is their advantage, and it requires installing them. This planner does the opposite job: it is a fast, install-free way to decide what a page should link to and how to word the anchors before you go looking. Use it to draft the plan, then use your own site search or a plugin to find the exact target URLs.

Prioritize linking to four types of pages: (1) Pillar or cornerstone content — your most comprehensive, high-value pages that you want to rank. (2) Service or product pages that drive conversions. (3) Related blog posts or guides that keep users engaged longer. (4) Pages that are newly published and need link equity to get indexed and ranked. Avoid linking to generic pages like "About Us" or "Contact" from every article — save internal links for pages that directly relate to the content.

Review and update your internal links quarterly or whenever you publish significant new content. Each new blog post, service page, or guide is an opportunity to add fresh internal links from existing pages. Set a calendar reminder to audit your top 10-20 pages every 3 months and add links to new content. This ongoing practice compounds over time — a site that regularly adds internal links builds stronger topical authority and better crawlability than one that sets links once and forgets them.