Google Business Profile Audit
Find your business and get a score out of 100 for your Google Business Profile, with a checklist of what to fix. No sign-up.
- 100% free
- No signup
- Live Google data
Which one is yours?
Why audit your Google Business Profile?
Your Google Business Profile is what people see in Google Maps and the local pack before they ever visit your website. Complete profiles with hours, categories, photos and a steady flow of reviews get more calls and directions. This audit reads what Google shows about your listing and scores it out of 100, with the fixes in order of impact.
How it works
- Find your listing. Type the business name and town or paste the Google Maps link.
- Get your score. We check nine profile signals Google shows publicly and weigh them by impact.
- Fix the gaps. Start with the red items, then the amber ones. Run the audit again after you update the profile.
What the audit checks
| Signal | Why it matters | Good |
|---|---|---|
| Business status | Closed listings drop out of results | Open |
| Website and phone | The two actions most customers take | Both set |
| Opening hours | Powers “Open now” and ranking | All 7 days |
| Categories | Decides which searches you show for | Main + secondary |
| Description | Tells Google and people what you do | Present |
| Photos | More photos, more clicks | 10+ |
| Rating | People filter by stars | 4.5+ |
| Number of reviews | Trust and ranking | 100+, growing weekly |
Frequently Asked Questions
A check of how complete and active your Google listing is: the details customers rely on (hours, phone, website, categories, description, photos) and your reviews. The score shows how far you are from a strong profile.
Nine signals, each weighted by impact. Rating and number of reviews count most; hours, categories, website, phone, description, photos and status make up the rest. Partly done items get half the points.
Google does not share posting activity or your replies through its public data, so we cannot see them without access to your account. Both matter for ranking; post weekly and reply to every review.
After any change to your business, and once a month otherwise. Hours, holiday times and new services go out of date fast.
Yes. Any public listing works, which makes it easy to compare your profile with the businesses ranking above you.
No. Distance, relevance and prominence decide local rankings. A complete, active profile improves relevance and prominence, but nobody can promise a position.
Yes. No sign-up. We read the listing from Google when you run the audit and store nothing.
Last updated 2026-10-11.
Every review answered, 15 Google posts a month
Your Google Business Profile stays active and every review gets a reply in your voice.
- AI replies posted to Google
- 15 planned Google posts a month
- Review link and QR code kit