"theStacc turned SEO into an automated growth engine for our business."
How to read this case: Anonymized customer case. Metrics as reported for the engagement period; not a guarantee of your results. Company identity withheld by request.
Company snapshot & starting point
A mid-sized solar engineering firm in Surat with world-class technical delivery — and a website that could not keep up.
A great engineering team. Zero inbound pipeline.
Solar Engineering Services designs and engineers solar plants for EPC firms across India. The technical work was world-class. The website was not.
Before theStacc, the team ranked for 12 keywords total and the contact form sat quiet for weeks. Every project came from referrals or cold outbound. The founder was spending 25 hours every week writing blog drafts, chasing a freelancer agency, and editing copy that never shipped on time.
They needed three things at once: more keywords ranked, more qualified inbound leads, and most of those 25 hours back so the team could go back to engineering.
The entire SEO workflow. Running on autopilot.
theStacc replaced every manual step — from keyword discovery to published article — with a system that runs continuously.
Keyword research
Continuous discovery of high-intent solar engineering keywords, mapped by search volume, competition, and commercial intent. No more spreadsheets.
- ✓ 240+ commercial-intent queries mapped
- ✓ Auto-surfaced long-tail opportunities
- ✓ Competitor gap analysis every week
Content generation
AI writes SEO-optimized articles with proper structure, internal links, meta tags, and a brand voice trained on the firm's existing case studies.
- ✓ Brand voice trained on 12 case studies
- ✓ Article + FAQPage schema on every post
- ✓ 92+ internal SEO grade before publish
Auto-publishing
Articles publish directly to WordPress on a set schedule — formatted, optimized, and live without a single manual upload.
- ✓ 4 articles per week, every week
- ✓ No missed deadlines or publishing bursts
- ✓ CMS formatting handled automatically
Internal linking
The system builds intelligent links between related articles, creating topic clusters that strengthen domain authority and rankings.
- ✓ 80+ pages interlinked automatically
- ✓ Pillar-cluster architecture built over time
- ✓ Authority distributed to money pages
What the audit uncovered
Before automation could work, we had to understand why the site was not generating leads — and what needed to change.
Organic leads / week
Website traffic existed but converted poorly. No dedicated landing pages, no clear conversion paths, no lead magnets.
Total blog posts
Published sporadically over 2 years. Most were outdated, thin, or targeting low-intent keywords with no search volume.
Publishing automation
Every step was manual — from keyword research in spreadsheets to uploading in WordPress. Zero workflow automation.
Competitors outranking
Four direct competitors dominated high-intent solar engineering keywords. The firm was invisible for terms their buyers searched.
Average page load
Unoptimized images, no caching strategy, and bloated scripts hurt Core Web Vitals and rankings before content had a chance.
Internal link structure
Blog posts existed in isolation. No topic clusters, no pillar pages, no strategic internal linking to distribute authority.
4-phase growth strategy
Foundation + audit
Fixed technical issues, implemented schema markup, optimized page speed, and built a conversion-focused landing page structure.
Content engine activation
Deployed automated keyword research and began publishing 30+ SEO-optimized articles per month targeting solar engineering intent.
Topic cluster build
Organized content into pillar-cluster structures around core services: residential design, commercial engineering, permitting, and utility-scale PV.
Conversion optimization
Added lead capture forms, service-specific CTAs, and consultation booking flows to convert rising traffic into qualified leads.
Two modules. One growth engine.
We mapped every commercial-intent keyword a solar EPC buyer types into Google — then handed Content SEO and Local SEO the keys.
Content SEO
3,000-word pillar articles on solar plant design, single-line diagrams, structural calculations, and grid-tie studies — the queries Solar Engineering Services' buyers actually search.
- ✓ 4 articles per week, auto-published to the live site
- ✓ Brand-voice trained on 12 existing case studies
- ✓ Internal linking auto-built across 80+ pages
- ✓ Schema markup on every article — Article + FAQPage
Local SEO
The team serves clients across Gujarat, Maharashtra, and Rajasthan. We tuned the Google Business Profile, fixed citations across 38 directories, and started shipping weekly GBP posts.
- ✓ GBP profile rebuilt with service-area coverage
- ✓ 38 directory citations cleaned in 14 days
- ✓ Auto-responses on every Google review within 1h
- ✓ Map Pack rank tracking for 14 queries weekly
120 days in. A different business.
Numbers from Google Search Console, GA4, and the Solar Engineering Services CRM. No vanity stats.
theStacc turned SEO into an automated growth engine for our business. We used to spend 25 hours a week chasing drafts. Now we approve a few articles, our phone rings every day, and we get back to engineering.
From signup to compounding traffic, in 120 days.
Onboarding · 22 minutes
Connected WordPress, Google Search Console, and GBP. Brand voice trained on 12 existing case studies. Keyword map generated for 240 commercial-intent queries.
First 4 articles live
Pillar pieces on rooftop solar plant design, ground-mount engineering, single-line diagrams, and structural load calculations. Each scored 92+ on internal SEO grade.
First 3 leads from organic
An EPC firm in Pune submitted a contact form quoting a passage from the rooftop design article. Two more inbound leads followed that week. 38 directory citations cleaned.
62 keywords ranked · GBP up to top 3
Map Pack ranking for "solar plant design consultant Surat" jumped from #14 to #2. Inbound calls started arriving from GBP, not just the form.
12+ qualified leads a week
The pipeline got dense enough that the team paused outbound. Cancelled the old freelancer agency contract. Saved $3,200 a month from week one of the cancellation.
340+ keywords · 20+ leads / week
Founder back to 3 hours a week on SEO — just approving the weekly content queue. The rest of the work runs on autopilot. Average article still ranks in 58 days.
What's running in the background.
Content SEO module
4 long-form articles every week, auto-published to WordPress, internal links auto-built.
Explore →Local SEO module
GBP automation, citation cleanup, weekly Map Pack rank tracking across 14 service-area queries.
Explore →Integrations
WordPress, Google Search Console, Google Business Profile, GA4. Zero copy-paste between tools.
8 integrations liveOther case studies. Real numbers.
Nirav Dhanani
"We are now able to generate content while we sleep. Pretty cool."
Founder & CEO
"Thousands of pages, almost zero organic visibility. theStacc stopped the bleeding and rebuilt our highest-traffic pages."
Common questions
The first organic leads appeared in week 3 after publishing began. By week 8, the company was consistently seeing 10+ leads per week. The 20+ per week milestone was hit in month 4 as topic clusters matured and rankings stabilized.
Service-specific landing pages and comparison content drove the highest conversions. Articles like "commercial solar engineering vs in-house design" and "solar permit drawing standards by state" attracted qualified EPC decision-makers.
No. The Solar Engineering Services team specifically noted that content quality remained strong while velocity increased 30x. Every article goes through theStacc's quality layer before publishing.
Approximately 3 hours per week for review and light editing. Previously, the team spent 25+ hours per week on SEO-related tasks. The operational reduction is 85%.
Yes. theStacc's audit identified and fixed load time issues, missing schema, and broken links in week 1. Core Web Vitals improved from "Poor" to "Good" within the first month.
Yes. The automation framework is industry-agnostic. Similar results have been achieved for HVAC contractors, dental practices, real estate agencies, legal services, and other B2B service companies.
Your buyers are searching today.
Your pages aren't there.
340 page-1 keywords. 20+ qualified leads a week. The same engine that runs for Solar Engineering Services runs for you. Free trial. First article live in 24 hours.
Sign up for free → See pricing →P.S. The articles you publish this month will rank three years from now. The compounding starts the day you go live. Not the day you decide.