From 0 to 20+ Leads/Week in 4 Months
How the engineering firm automated its entire SEO content engine — keyword research, writing, optimization, and publishing — and turned organic search into a consistent lead channel.
20+
from 0
Weekly Leads
120+
in 4 months
Blogs Published
340+
page 1
Keywords Ranked
85%
per month
Time Saved
At a Glance
Company Snapshot
Industry
Solar Engineering & Design
Company Size
50+ engineers
Location
Surat, Gujarat, India
Clients
EPCs globally
Campaign Start
January 2025
Campaign End
April 2025
Primary Module
Blog SEO
Publishing Rate
30+ blogs/mo
The Challenge
SEO Was Operationally Unsustainable
the engineering firm understood the value of SEO. But every piece of content required 8+ hours of manual work across research, writing, optimization, and publishing. The team could not scale it.
Manual Everything
Keyword research, writing, optimization, and publishing all done by hand. Every blog took 8+ hours from idea to live.
Inconsistent Publishing
Content went live in bursts followed by weeks of silence. Search engines reward consistency — the team could not deliver it.
Quality vs. Scale Tradeoff
When they tried to publish more, quality dropped. When they focused on quality, volume disappeared. No sustainable middle ground.
SEO Operations Too Heavy
Engineers and project managers were pulled into content workflows. SEO became a distraction from core design and engineering work.
Starting Point — December 2024
0
Weekly Leads
12
Total Blog Posts
25 hrs
SEO Time/Week
12
Page 1 Keywords
The Automation Layer
What Got Automated
theStacc replaced the entire manual SEO workflow with an automated system that runs continuously — from keyword discovery to published article.
Keyword Research
theStacc continuously discovers high-intent solar engineering keywords, maps search volume and competition, and surfaces opportunities automatically.
Content Generation
AI writes SEO-optimized articles with proper structure, internal links, meta tags, and brand voice — no manual drafting required.
Auto-Publishing
Articles publish directly to the CMS on a set schedule. No manual uploads, no formatting fixes, no missed deadlines.
Internal Linking
The system automatically builds intelligent internal links between related articles, creating topic clusters that strengthen domain authority.
Discovery
What the SEO Audit Uncovered
Before automation could work, the audit revealed why the site was not generating leads — and what needed to change.
0
Organic Leads/Week
Website traffic existed but converted poorly. No dedicated landing pages, no clear conversion paths, no lead magnets.
12
Total Blog Posts
Published sporadically over 2 years. Most were outdated, thin, or targeting low-intent keywords with no search volume.
0%
Publishing Automation
Every step was manual — from keyword research in spreadsheets to uploading in WordPress. Zero workflow automation.
4
Competitors Outranking
Four direct competitors dominated high-intent solar engineering keywords. the engineering firm was invisible for terms their buyers searched.
3.8s
Avg Page Load
Unoptimized images, no caching strategy, and bloated scripts hurt Core Web Vitals and rankings before content even had a chance.
0
Internal Link Structure
Blog posts existed in isolation. No topic clusters, no pillar pages, no strategic internal linking to distribute authority.
The Plan
4-Phase Growth Strategy
Foundation + Audit
Fixed technical issues, implemented schema markup, optimized page speed, and built a conversion-focused landing page structure.
Content Engine Activation
Deployed automated keyword research and began publishing 30+ SEO-optimized articles per month targeting solar engineering intent.
Topic Cluster Build
Organized content into pillar-cluster structures around core services: residential design, commercial engineering, permitting, and utility-scale PV.
Conversion Optimization
Added lead capture forms, service-specific CTAs, and consultation booking flows to convert rising traffic into qualified leads.
The Outcome
Results After 4 Months
Every metric that matters moved in the right direction. The shift from manual execution to automated infrastructure created compounding growth.
Qualified Leads Per Week
0
Before
20+
After
| Metric | Before | After | Change |
|---|---|---|---|
| Weekly Leads | 0 | 20+ | ↑ |
| Monthly Blogs | 0-1 | 30+ | ↑ |
| Page 1 Keywords | 12 | 340+ | ↑ |
| Indexed Pages | 18 | 150+ | ↑ |
| Organic Traffic | 120/mo | 4,800/mo | ↑ |
| SEO Time/Week | 25 hrs | 3 hrs | ↑ |
"theStacc turned SEO into an automated growth engine for our business."
Client Representative
CEO, the engineering firm
FAQ
Common Questions
Your Turn
Automate Your SEO. Generate Leads.
30 blog articles, 30 GBP posts, and social media content. Published to your site every month. Automatically.
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