SOLAR EPC · GUJARAT, INDIA

"We are now able to generate content while we sleep. Pretty cool."

N
Nirav Dhanani
Director · Solar EPC Company

How to read this case: Customer-named case (Nirav Dhanani · Director). Metrics as reported for the engagement period; not a guarantee of your results.

+248%
Impressions · 2,500 → 8,700 / day
+116%
Clicks · 180 → 389 / day
6.5
Avg position · from 11.2
120+
Content pieces published
01 · The challenge

Top 3 in Gujarat. Invisible online.

Solar EPC Company had built a reputation as one of the top solar installers in Gujarat. On the ground, the team was winning. Online, they were losing leads to competitors with weaker track records.

The publishing process was the bottleneck: one blog post every two weeks, 8+ hours per article, and engineers pulled away from site surveys to edit copy. High-intent terms like "solar panel cost in Gujarat" and "PM Surya Ghar subsidy eligibility" sent buyers elsewhere.

The site had 34 indexed pages, zero schema markup, a 3.2-second average load time, and no presence in AI search engines. Growth had stalled — not because of demand, but because the content engine couldn't keep up.

02 · The approach

AI content engine. Local intent locked down.

We fixed the technical foundation, then turned the content workflow into a repeatable system that published 120+ pieces in four months.

01

Content SEO

Built a publishing engine around the 847 untapped solar keywords we identified — covering subsidies, installation guides, comparisons, and city-specific pages.

  • 120+ SEO-optimized articles and location pages published
  • Topic clusters around solar installation, subsidies, and maintenance
  • Auto-publishing directly to the CMS with formatting and meta tags
  • Internal link architecture to distribute authority across key pages
Explore Content SEO
02

Local SEO

Tuned every local signal so the company owned Gujarat and Rajasthan solar searches — from Google Business Profile to city-level landing pages and directory citations.

  • Google Business Profile rebuilt with service-area coverage
  • City-specific landing pages for 47 location keywords
  • Citation cleanup and directory consistency across markets
  • Weekly Map Pack rank tracking for target queries
Explore Local SEO
03 · The results

Four months in. A self-reinforcing loop.

Numbers from Google Search Console, GA4, and the Solar EPC Company CRM. Organic only — Google Ads were paused in month 2 to isolate SEO impact.

8.7k
Daily impressions · from 2,500
389
Daily clicks · from 180
6.5
Avg position · from 11.2
4.1%
CTR · from 2.8%
120+
Indexed pages · from 34
588k
Total impressions · 4-month period
34%
AI citation rate · from 0%
100%
Schema coverage · from 0%
We are now able to generate content while we sleep. Pretty cool. The team is back on site surveys and client meetings, and our pipeline keeps growing.
N
Nirav Dhanani
Director · Solar EPC Company
04 · Timeline

From manual workflows to measurable growth, in 120 days.

Day 1

Onboarding · 22 minutes

Connected the CMS, Google Search Console, GBP, and GA4. Brand voice trained on existing project case studies. Keyword map generated for 847 commercial-intent queries.

Day 14

Technical foundation fixed

Core Web Vitals improved, 14 broken links resolved, images optimized, and schema markup deployed across all key pages.

Day 30

Content engine live

First batch of location pages and subsidy guides published. Auto-publishing replaced the 8-hour manual workflow. Engineers back to project work.

Day 60

Authority build underway

Guest posts and educational solar content started earning backlinks. Topic clusters around installation, subsidies, and maintenance took shape.

Day 90

AI visibility unlocked

FAQ schema, answer-first formatting, and entity-rich content pushed AI citation rates from 0% to 34% for target Gujarat solar queries.

Day 120

248% impression growth · 120+ pages live

Daily impressions hit 8,700, daily clicks reached 389, and organic leads became a consistent source of new project inquiries.

05 · Tools used

What's running in the background.

06 · What's next

Rajasthan expansion. Maintenance vertical.

Solar EPC Company is rolling out location pages for Rajasthan cities and launching a solar maintenance content cluster next quarter. The target is 15 qualified organic leads per month and a top-3 Map Pack ranking across all Gujarat solar EPC queries.

More wins

Other case studies. Real numbers.

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248% impression growth. 120+ pages published. The same engine that runs for Solar EPC Company runs for you. Free trial. First content live in 24 hours.

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P.S. The content you publish this month will rank three years from now. The compounding starts the day you go live. Not the day you decide.

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