How long did it take to see results?

The company saw measurable improvements within 6 weeks of launching the content engine. By week 12, daily impressions had doubled. Full results — including the 248% impression growth — were achieved by month 4.

What type of content performed best?

Location-specific solar installation guides and subsidy explainers drove the highest engagement. "Solar panel cost in Gujarat" and "PM Surya Ghar subsidy eligibility" were top-performing pages.

Was any paid advertising used alongside SEO?

No. All results shown are from organic search only. The company paused Google Ads during month 2 to isolate SEO impact, and organic traffic continued climbing.

How was the content quality maintained at scale?

theStacc's AI engine applies brand voice guidelines, fact-checks against live data, and surfaces content for human review before publishing. Every article is optimized for E-E-A-T signals.

What happened to AI visibility specifically?

Before the campaign, the brand was not cited by any AI search engine for solar queries. By month 4, it appeared in 34% of tested solar EPC prompts on ChatGPT and Perplexity.

Can these results be replicated for other industries?

Yes. theStacc's engine is industry-agnostic. Similar results have been achieved for HVAC companies, dental practices, real estate agencies, and B2B SaaS brands.

Live Case Study — April 2025

How a Solar EPC Company 2.5x'd Search Impressions in 4 Months

A Top 3 Gujarat solar installer replaced manual content workflows with theStacc's AI automation — growing from 2,500 to 8,700 daily impressions while the team focused on closing deals.

+248%

Impressions

+116%

Clicks

6.5

from 11.2

Avg Position

120+

published

Content Pieces

At a Glance

Company Snapshot

Jump to Strategy

Industry

Solar EPC

Company Size

45 employees

Location

Gujarat, India

Website

heavengreenenergy.com

Campaign Start

Dec 2024

Campaign End

Apr 2025

Primary Module

Blog SEO + Local

Content Pieces

120+ published

The Challenge

Why Growth Had Stalled

Despite being a Top 3 solar EPC in Gujarat, the company was invisible online. Competitors with weaker track records dominated search results and captured the leads that should have been theirs.

Publishing Bottleneck

1 blog post every 2 weeks. The marketing team spent 8+ hours per article on research, writing, and formatting.

Keyword Gaps

Competitors ranked for 800+ solar keywords they had never targeted. High-intent terms like "solar subsidy Gujarat 2024" sent leads elsewhere.

Team Focus Split

Engineers and project managers were pulled into content creation instead of focusing on site surveys and client meetings.

Inconsistent Quality

Content quality varied wildly. Some posts were technical and dry; others were too generic to rank or convert.

Starting Point — December 2024

2,500

Daily Impressions

180

Daily Clicks

11.2

Avg Position

Indexed Pages

Discovery

What the SEO Audit Uncovered

A full technical and content audit revealed why the site wasn't performing — and exactly what needed to change.

847

Untapped Keywords

High-intent solar keywords with low competition identified across Gujarat and Rajasthan markets.

Content Gaps

Key buyer-stage pages missing: solar subsidy guides, rooftop calculator, maintenance comparisons.

Schema Markup

No structured data on any page. Missed rich snippets for solar FAQs, reviews, and local business.

3.2s

Avg Load Time

Heavy unoptimized images and render-blocking scripts hurting Core Web Vitals and rankings.

AI Visibility

Not cited by ChatGPT, Perplexity, or Gemini for any solar-related queries in the region.

Broken Links

Internal 404s and outdated external links diluting crawl budget and user experience.

The Plan

4-Phase SEO Strategy

Technical Foundation

Fixed Core Web Vitals, implemented schema markup, resolved broken links, and optimized image delivery across all property pages.

Content Engine

Deployed AI-generated location pages, solar guides, and comparison content targeting the 847 untapped keywords.

Authority Build

Published expert-led guest posts, earned backlinks from energy publications, and built topical authority in solar EPC.

AI Optimization

Restructured content for AI retrieval, added FAQ schema, and optimized for featured snippets and AI Overviews.

Execution

How theStacc Powered the Work

Every phase was executed through theStacc's integrated platform — no external tools, no manual coordination.

AI Keyword Research

Identified 847 untapped solar keywords with search volume and competition scores in under 10 minutes.

AI Content Generation

Published 120+ SEO-optimized articles, location pages, and guides with consistent brand voice.

Auto-Publishing

Scheduled and published content directly to the CMS with proper formatting, images, and meta tags.

Internal Linking

Built intelligent internal link structures to distribute authority across high-value pages.

Topic Clusters

Organized content into topical clusters around solar installation, subsidies, and maintenance.

AI Visibility Monitor

Tracked AI citation rates across ChatGPT, Perplexity, and Gemini with weekly reports.

The Outcome

Results After 4 Months

Every metric moved in the right direction. The compounding effect of consistent publishing, technical fixes, and AI optimization created a self-reinforcing growth loop.

+248%

Impressions

2,500 → 8,700 / day

+116%

Clicks

180 → 389 / day

588K

Total Impressions

4-month period

6.5

Avg Position

from 11.2

4.1%

CTR

from 2.8%

120+

Pages Indexed

up from 34

Metric	Before	After	Change
Daily Impressions	2,500	8,700	↑
Daily Clicks	180	389	↑
Avg Position	11.2	6.5	↑
CTR	2.8%	4.1%	↑
Indexed Pages	34	120+	↑
Schema Coverage	0%	100%	↑

AI Visibility

AI Search Engine Wins

Beyond traditional rankings, theStacc optimized content for AI-powered search engines — where an increasing share of buying decisions now starts.

Entity Recognition

34%

Structured content so AI systems correctly identified the brand as a "Gujarat solar EPC company" and associated it with key service terms.

AI citation rate

Retrieval-Optimized Content

Restructured articles with clear headings, concise answers, and schema markup to maximize inclusion in AI-generated responses.

AI featured answers

Geographic Lock

Location-specific content clusters ensured AI engines cited the brand for Gujarat and Rajasthan solar queries.

location keywords ranked

Citation Density

0% → 34%

Increased the frequency with which AI systems referenced the brand from 0% to 34% for target query sets.

citation growth

"We are now able to generate content while we sleep. Pretty cool."

Nirav Dhanani

Director, Solar EPC Company

FAQ

Common Questions

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