theStacc keeps your Google Business Profile posting every couple of days, answers every review, and publishes the budget and planning-timeline pages clients read before they enquire. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for event planners is the work of getting your planning business found on Google when someone nearby starts looking for help with a wedding, a corporate event, a gala, or a milestone party. It comes down to three things: a Google Business Profile that stays active, reviews with replies, and pages that answer the budget, timeline, and scope questions people ask before they will get on a call with you.
Planning is a low-volume, high-value category. You do not need hundreds of enquiries a month; you need a handful of the right ones. That changes what good SEO looks like. Pages that state real scope and real budget ranges filter out the person who wanted a checklist off Pinterest, and that filtering is worth more to a planner than raw traffic.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
A couple gets engaged in December and starts searching in January. They open Google, look at the planners near them, and judge each one on photos, reviews, and whether the listing looks like a live business. Ninety seconds, three names, done.
What actually stings is not being invisible. It is being visible to the wrong people. You spend a Tuesday on discovery calls with people who wanted a day-of coordinator for four hundred dollars, and the couple with a real budget never found you at all.
So you keep answering, keep quoting, keep losing hours you should have spent on the events you already booked. The season fills with work that pays for itself and nothing more, and the calendar for next year looks the same because nothing changed upstream.
Then a venue tells you they referred someone to another planner, because your name did not come up when they searched.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around your real service tiers: full planning, partial, month-of coordination, corporate, non-profit galas.
Reviews arrive newest and lowest-rated first, so the one from a client whose family made the day hard never sits unanswered at the top of your profile.
What full planning costs, what a coordinator does and does not do, how far ahead to book. theStacc researches, writes, scores, and publishes them on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your business on Google and confirm it. No website needed for Local SEO — it runs from the listing alone.
theStacc drafts your service tiers, event types, and tone from your business. You correct anything wrong before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic.
Content is written the evening before it is due and posts on schedule — or waits for your approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
The question we get most is where planning money actually goes. Roughly speaking it splits between venue, catering, and everything that makes the day run, and the third category is the one people underestimate. If you are starting out, build the budget before you fall in love with a venue. We will walk through the numbers with you at the first meeting.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Marketing agencies serving event and wedding businesses commonly quote $1,000–$3,000 a month, often on a 6–12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your evenings | $1,000–$3,000 | $49–$167 |
| Google posts | Between events, sometimes | 4–8 a month | 15 a month, planned |
| Review replies | Weeks later, if at all | Usually an add-on | Drafted for every review |
| Blog articles | 1–2 a year | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software, backed by real Search Console exports. We have not run an event planning account long enough to show you a number from this industry, and a made-up one would tell you everything about how we operate. What transfers between industries is the mechanism, not the vertical: the same engine that ranked our own site from a brand-new domain runs your listing and your blog. The free 3-day trial is there so you can judge the actual output on your own business before paying.
What actually moves the needle for event planners
Related industry guides: SEO for florists , SEO for funeral homes , SEO for photographers , SEO for portrait photographers , SEO for videographers .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most event planners who choose this are busy running the business, not learning software.
Referrals stay your best source and nothing here competes with them. The gap is the client with no connection to your network who starts on Google and shortlists three planners in an afternoon. Local SEO at $49/mo targets that person. Try it in the free 3-day trial, judge the output, and cancel before it ends if it is not worth it — you will not be charged.
That is a real risk with generic content, so the answer is what gets written. Budget and scope pages that state honest ranges filter people out before they reach your inbox, which is the point. You approve the topic plan, so anything aimed at an audience you do not want can be cut before it is written.
You set the voice at setup and theStacc keeps learning from your edits, which are distilled weekly into standing style rules. A deterministic filter strips AI clichés before anything publishes. In draft-for-approval mode you read every post first.
Yes. Google supports service-area businesses that hide their street address and list the areas they serve instead. Local keywords are built from a real service combined with a real area you cover — we will not fabricate city pages for places you do not work.
Not for Local SEO at $49/mo — it runs entirely from your Google Business Profile. A website only matters for Blog SEO at $99/mo, which publishes articles to your own site.
Local movement usually shows over weeks, and we do not guarantee rankings or enquiry volume. What you can verify immediately is output: posts live, reviews answered, articles published. The weekly rank history shows direction over time.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too.
Most of next year’s enquiries are decided in a narrow window, and Google favours profiles that have been consistently active rather than ones that came back to life last week. The work that wins that window has to be already done when it opens. Nothing breaks if you wait — the cost is quieter than that. It shows up as a season that fills with the wrong enquiries.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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