Biography

Siddharth Gangal grew up wanting to build things that compound. He found two of them eight years apart — first in solar software, now in SEO automation.

He enrolled at Indian Institute of Technology, Mandi in 2013 to study Electrical Engineering, picking up minors in German Language and Management along the way. Three semesters in, he started prototyping a solar-design tool with a few batchmates. They graduated in 2017 and launched The Solar Labs the same year — a SaaS for residential and commercial solar installers that used satellite imagery, drone data, and 3D shading models to design rooftop systems faster than the incumbent desktop tools allowed.

The company would later rebrand to ARKA 360 and grow into one of the most widely used solar-design platforms outside the US. In 2020, IIT Mandi awarded him the Young Achiever Award for entrepreneurship and management — recognition for an alumnus building real revenue, not just running pitch decks.

The years at ARKA 360 quietly turned him into a content operator. To rank a solar SaaS in a search market dominated by installers, manufacturers, and government portals, he and the marketing team had to write hundreds of long-form articles, build keyword clusters around country-specific regulations, and ship updates at a cadence that nobody had budget for. The system that came out of that work — research, drafting, internal review, schema, publishing, refresh — is what eventually became theStacc.

Today he runs theStacc as founder and CEO. The product packages the same publishing pipeline into a $99/month subscription for small businesses who can't afford a content team. He spends most of his week between Delhi and the engineering team, writing about AI search, technical SEO, and the operator decisions that don't make it into most blog posts.

The thesis behind theStacc

Most of Siddharth's writing here is downstream of one core thesis: small businesses lose to bigger competitors not because the bigger ones are smarter, but because they out-publish them ten-to-one. The fix is not to teach small businesses to write more. The fix is to package the entire content workflow — research, drafting, fact-checking, schema, publishing, refresh — into a single platform priced under what an entry-level writer would cost. That's what theStacc is. Most of the long-form pieces on this site are working through different parts of that argument: AI search, programmatic SEO, technical SEO, founder operations. If you read three of his articles, you'll see the through-line.

What he works on

Twelve years of compounding focus — solar SaaS, then SEO SaaS. The overlap is more obvious than people think.

What he writes about

The shortlist of subjects you'll see Siddharth cover here. Each one is something he is actively shipping inside theStacc — not theory.

Experience highlights

The verifiable record — the work that's public, dated, and credit-checkable.

• Co-founded The Solar Labs in 2017 with IIT Mandi batchmates — rebuilt and rebranded as ARKA 360, now used by solar installers worldwide.
• Built ARKA 360's SaaS platform around satellite imagery, drone data, and 3D solar design — taking the product from a college dorm-room idea to a global tool.
• Received the IIT Mandi Young Achiever Award in 2020 for entrepreneurship and management.
• B.Tech in Electrical Engineering from IIT Mandi (2013–17 batch), with minors in German Language and Management.
• Founded theStacc to automate the SEO and content workflow that took ARKA 360 years to figure out manually.
• Built theStacc's AI editorial pipeline from scratch — research, drafting, fact-checking, publishing, and refresh loops in one stack.
• Hired and runs a small editorial + engineering team focused on shipping the platform and the content that proves it works.
• Writes and edits long-form on AI SEO, GEO, and the operator side of running a content-led SaaS.

How he writes

Siddharth writes the way he ships product — slowly drafted, aggressively edited, then refreshed every quarter. He doesn't draft with AI. He treats every article as a piece of operating documentation that has to teach a small-business owner something they can use the same week. If a sentence sounds like it could have come from a generic SaaS blog, it gets rewritten. If a stat can't be linked to a source, it gets cut. Most of his posts go through two passes inside the team before they ship — and a third pass three months later when something in the market changes.

"The companies that win in AI search aren't the loudest. They're the ones quietly publishing 30 well-edited pieces a month while everyone else is still arguing about whether to use ChatGPT for first drafts." — Siddharth Gangal, Founder, theStacc

Credentials & recognition

The short list of things that are public, dated, and verifiable. Everything else is on LinkedIn.

Press, podcasts & appearances

External coverage and conversations. Most recent first. Send tips on missing items via the company contact form and we'll add them in.

Common questions

The questions that come up most when readers find these articles via search or social.

What does Siddharth actually do at theStacc?

He runs the company as founder and CEO. Day-to-day that means product direction, hiring, customer calls with founders, and writing — the long-form posts and the operator-level positioning for the brand.

Is theStacc related to ARKA 360?

Different company. ARKA 360 is solar-design SaaS, founded in 2017 with IIT Mandi batchmates. theStacc is a separate AI SEO platform he started later. The connection is people and operating philosophy — not equity or product.

Can I reach Siddharth directly?

Yes. LinkedIn DMs at /in/sidgangal work best, X is second. He reads founder messages — replies are slower when shipping cycles are heavy.

Does he speak at conferences?

Occasionally. Topics are usually AI search, programmatic SEO, or the founder side of building a content-led SaaS out of India. Reach out on LinkedIn with the event details.

Get in touch

Best way to reach Siddharth is LinkedIn or X. He reads every founder DM, eventually.

What he's working on right now

A snapshot of the work happening in the background this quarter. Useful context if you're reading an article and wondering what the broader build looks like.

• AI search citation tracking. Building the dashboard inside theStacc that tracks which customer pages get cited by ChatGPT, Perplexity, and Google AI Overviews — and which content patterns earn citations the fastest.
• Programmatic SEO templates v2. Rewriting the templating layer so every page has stronger differentiation, fewer near-duplicates, and a deeper data layer to defend ranking against thin-page penalties.
• Editorial pipeline reliability. Tightening the review loop so the publishing cadence stays at 30+ articles a month per customer without quality drift.
• Founder writing cadence. Personal goal of publishing one operator-mode long-form a month here, focused on the decisions other SaaS founders are likely to face in 2026.

What you'll learn from his articles

A short read-through of the themes you'll find across his posts. Useful if you're deciding whether his POV matches what you're working on.

1. How AI search actually evaluates content

Most pieces on AI search are speculation. Siddharth writes from inside a platform that publishes through ChatGPT, Perplexity, Google AI Overviews, and the rest of the surface — so the analysis is grounded in what the models actually cite, not what people guess they cite.

2. Programmatic SEO without the spam

A lot of programmatic SEO content reads like a recipe for getting deindexed. The articles here cover the version that survives Google's spam updates: real differentiation per page, honest source data, and quality controls on the deployment pipeline.

3. Building SaaS in India that sells globally

ARKA 360 sells solar-design software into markets across the world from an India-based team. theStacc is following the same playbook. Several pieces walk through the operating decisions behind that — pricing in USD, hiring, time zones, customer support, and the small things that compound.

4. Founder-mode editorial

Most founder-blog content is either too abstract (vague lessons) or too vain (origin stories with no transferable insight). Siddharth's writing leans toward operational: the systems he built, the things that broke, the things he'd do differently.

5. Honest tool reviews

theStacc competes with most of the tools reviewed on this site. The reviews say so up front, and the analysis is fair where it can be — including the places competitors are genuinely better than theStacc. That's a deliberate editorial choice and Siddharth defends it in writing.

How to work with him

The short version: most conversations start on LinkedIn. Here's what tends to work best for each kind of ask.

• Founder office hours. If you're a founder building a SaaS in India or in the SEO space, send a short LinkedIn message with the problem you're working on. He runs a few of these every month.
• Press & interviews. Reach out via the company contact form with the publication, angle, and deadline. He'll route it through the team and reply within a few days.
• Speaking requests. AI search, programmatic SEO, founder-mode operating — these are the topics he's comfortable speaking on. Include event details, audience size, and date.
• Partnerships. If you're a tool, agency, or platform that wants to integrate or co-market with theStacc, email partnerships through the contact form. He owns the call but the team handles the work.
• Customer questions. These belong with the support team, not in his DMs. Customers get faster answers through in-app chat or email.