Siddharth Gangal
Building AI systems that automate SEO at scale.
Co-founded ARKA 360 out of IIT Mandi in 2017 and grew it into a global solar SaaS used by thousands of installers. Now building theStacc — an AI platform that researches, writes, and publishes SEO content end-to-end. Writes about programmatic SEO, AI search, and what it actually takes to ship content at startup speed.
Akshay VR
Content strategy and SEO for B2B SaaS.
Led marketing at ARKA 360 before joining theStacc to run editorial, SEO, and content operations. Writes about keyword research, editorial workflows, and the unglamorous work of building topical authority one well-edited article at a time.
Ritik Namdev
Building growth systems for content-led SaaS.
Five years inside digital marketing, content strategy, and growth at content-led SaaS companies. Publishes on Medium and YouTube about the tactical side of SEO — programmatic scale, CRO, analytics plumbing, and the funnel work that turns rankings into revenue.
Why we write everything ourselves
Most SaaS blogs hire ghost writers, pay $80 per article, and wonder why nothing ranks or converts. We don't. Here's how we work.
Written by people shipping it
Every article ships from someone with hands on the system. If we haven't built it, we don't write about it.
No jargon, no filler
A small business owner should finish a paragraph and feel smarter. If a sentence sounds like a chatbot wrote it, it gets cut.
Verifiable or it gets cut
Every stat links to a source we trust. No vendor-supplied "industry studies" with no methodology behind them.
We revisit before we publish more
Pricing, features, screenshots — anything time-sensitive gets re-verified every quarter. We mark the date on every page.
How we keep the bar high.
We publish a lot of long-form. The only way that stays useful is a tight review loop and rules everyone follows. These are the standards every theStacc piece passes through before it ships.
If you ever spot something we got wrong, email hello@thestacc.com — we'll fix it and credit the catch.
- Two-pass reviewEvery article is written by one team member and edited by another. No solo publishes.
- Sources cited inlineAny data point, price, or claim either links to a primary source or comes from our own testing.
- Disclosure when we competeIf we're reviewing a competitor, we say so at the top — every time.
- Quarterly refreshPricing, screenshots, and feature claims are re-verified every quarter. The "Updated" stamp tells you when.
- No AI-generated draftsWe build AI tools for a living. The irony is we don't trust them to draft our editorial — humans write, AI helps with research.
- Author accountabilityEvery post carries the author's real name, role, and LinkedIn. No anonymous "content team" bylines.
Operators with real products, not influencers with takes
Everyone writing here has shipped a SaaS, run growth at a content-led company, or owned editorial inside a real marketing team. No theory-only authors.
Two SaaS companies, eight years apart
Siddharth co-founded ARKA 360 out of IIT Mandi and now runs theStacc. The articles on AI search and founder strategy come from someone who is currently building the systems being described.
SaaS marketing in production
Akshay ran marketing at ARKA 360 before moving to theStacc. Editorial workflows, keyword research, and content operations — all from someone currently running them.
Five years of growth systems
Ritik has spent five years building programmatic SEO, CRO, and analytics systems inside content-led SaaS. His write-ups on Medium and YouTube are the same kind of work, made public.
How an article gets onto the site
The short version of the editorial process, from idea to published. We try to be transparent about this because most "trust signal" pages aren't.
- 01 Topic comes from a real problem. Either a customer asked it, a sales call surfaced it, or we hit it ourselves inside theStacc. No keyword-tool-first ideas.
- 02 Assigned to whoever ships it. Founder topics go to Siddharth. Editorial and SEO strategy go to Akshay. Growth and CRO go to Ritik. No outsourcing.
- 03 Brief and first draft. Brief includes angle, sources, structure, and tone. First draft is written, not generated.
- 04 Edit pass by another team member. Argument, voice, facts. If a stat can't be linked, it's cut. If a paragraph is filler, it's cut.
- 05 Schema, internal links, publish. Article ships with Person, Article, and BreadcrumbList schema. Internal-linking layer pulls in related posts from the cluster.
- 06 Quarterly refresh. Pricing, screenshots, and feature claims are re-verified every quarter. The "Updated" stamp on each post tells you when.
We occasionally take guest contributions.
If you're an operator with a real story — not a content marketer pitching a backlink — we'd like to hear from you. We don't pay for posts and we don't accept generic SEO content.
- + Operator case studies with real numbers
- + Programmatic SEO build-outs you've shipped
- + AI search experiments with documented outcomes
- + Founder-mode write-ups, no agency content
Reach the editorial team directly
Each author has a profile page with the right channel for each kind of message. The shortlist below covers the most common asks.
What the team has shipped against
Between ARKA 360 and theStacc, the team has built and marketed inside SaaS verticals from solar to SEO automation. The editorial voice is grounded in that history.
About the editorial team
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