The first hot week decides your summer. theStacc keeps your Google Business Profile posting every couple of days, answers every review, and publishes the repair-vs-replace pages homeowners read before they call. From $49/mo.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for HVAC companies is the work of appearing when someone nearby searches for heating or cooling help — usually the day their system fails. It comes down to three things: a Google Business Profile that stays active, reviews that keep arriving and getting answered, and service pages that answer the cost and repair-or-replace questions homeowners weigh before calling.
HVAC demand is brutally seasonal. The first heatwave and the first freeze produce a surge of searches in a matter of days, and the companies that capture it are the ones already ranking when the weather turns. You cannot start in June and win July — which is why cadence through the shoulder seasons is the whole game.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
When the heat breaks, everyone calls at once. Homeowners open the map, tap the top few results, and book whoever answers with availability this week. It is over in about ninety seconds and your reputation never enters into it.
What makes it worse is that you know your techs are better. You have been in the trade long enough to spot the outfits selling replacements that were not needed — and those are frequently the ones with the polished listing and the full review count.
You do mean to keep the profile going. But you are running dispatch through a heatwave, and marketing is what happens in November, right up until November arrives and cashflow says wait until spring.
So each season you start from roughly where you started the last one.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — about every two days — around what you actually do: AC repair, furnace service, tune-ups, indoor air quality, system replacement.
Newest and lowest-rated reviews pulled together, so the frustrated review from a stretched week never sits unanswered where prospects read it.
What a new system costs, when repair stops making sense, what SEER actually means for a bill. Researched, written, scored, and published on schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Find your company on Google and confirm it. Local SEO runs from the listing — no website needed.
theStacc drafts your services and service areas. You correct anything wrong before it publishes.
15 planned post titles, plus a 30-day article calendar on Blog SEO. Edit or regenerate anything.
Written the night before, published on schedule — or held for approval. Set per module.
Weekly Maps, Local Pack, and organic positions per keyword, kept as permanent history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
If your AC is over twelve years old and the next repair quote is north of a thousand dollars, the maths usually stops favouring the repair. Efficiency losses on older units add up on every bill, and parts get harder to source each season. We will tell you plainly which side of that line your system is on.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
HVAC marketing agencies commonly quote $2,000–$5,000 a month with a 6–12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your evenings | $2,000–$5,000 | $49–$167 |
| Google posts | In the slow months | 4–8 a month | 15 a month, planned |
| Review replies | Rarely in season | Often an add-on | Drafted for every review |
| Blog articles | Almost never | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software, backed by real Search Console exports. We have not run an HVAC account long enough to show you an HVAC number, and inventing one would be the clearest possible signal not to trust anything else on this page. What transfers across trades is the mechanism — the same engine that ranked our own new domain in the SEO niche runs your listing and your blog. The free trial exists so you judge it on your own business.
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most hvac companies who choose this are busy running the business, not learning software.
Do not believe it — check it. There is no contract, so it stays month to month, and the free 3-day trial produces real posts and articles for your company before you pay anything. You are evaluating output rather than promises. Cancel before the trial ends and there is no charge.
You can approve every post before it publishes. And regardless of mode, theStacc cannot invent a rebate, price, or deadline — that is blocked in code. Phone numbers are stripped automatically since Google rejects posts containing them.
Yes — industry presets carry seasonal triggers, so month-specific angles get used when the month matches. Note that HVAC is served by the AI preset generator rather than a hand-tuned preset, so the seasonal angles are drafted from your business and you review them.
Keywords pair a real service with a real area you serve, and multi-location businesses get topics spread across areas rather than all pointed at one city. We will not fabricate pages for areas you do not cover.
Not for Local SEO at $49/mo — it runs from your Google Business Profile. Blog SEO is the module that requires a site, since it publishes to it.
Local movement generally shows over weeks. We do not guarantee rankings or call volume — what is verifiable straight away is the output, and the weekly rank history shows direction over time.
You keep access until the paid period ends, and everything already published to your website stays yours. Google posts stay on your profile.
Search visibility is earned before the demand arrives, not during it. Every quiet shoulder season is a season of compounding handed to the company that kept posting — and by the time the first heatwave shows you the gap, it is far too late in the cycle to close it.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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