Facility managers do not call the first janitorial company they see. They build a list of three, ask for a walkthrough, then compare bids. theStacc keeps your Google listing active, answers every review, and publishes the pages that get you onto that list of three. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for commercial cleaning companies is the work of getting your janitorial business found by the people who sign cleaning contracts: facility managers, property managers, office managers, and building owners. It comes down to three things — a Google Business Profile that looks like an operating company, reviews from commercial clients with replies underneath them, and pages that answer the questions a buyer has while building a vendor shortlist.
Commercial is different from residential cleaning in one important way: nobody is searching in a panic. A property manager starts looking six weeks before a contract renews, opens four or five companies in tabs, and quietly eliminates the ones that look small or inactive. You are not fighting for an emergency call. You are fighting to survive a comparison you never see happening.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
A property manager with six buildings needs a new janitorial vendor. She searches office cleaning services and her city, opens the top few listings, and starts a shortlist. Your crews are better trained than two of the companies she picked. She will never find that out, because you were not in the tabs she opened.
What makes it worse is that you know the work speaks for itself once you get in the door. Your close rate on walkthroughs is good. The problem was never the pitch. The problem is that the pitch never happens, and there is no missed call in your phone log to tell you it did not.
So growth comes from the same three referrals it always has. One of those accounts gets bought, the new owner brings their own vendor, and 20% of your monthly revenue disappears in a single email. Now you need three new contracts and you have no pipeline, because you have never had one.
And the company that took your building did not clean better. They just came up first.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around the contracts you actually take: office cleaning, janitorial, day porter, medical facilities, post-construction, floor care.
Commercial companies collect far fewer reviews than consumer businesses, so a single unanswered complaint carries weight on every shortlist that follows. Reviews are pulled newest and lowest-rated first.
Cost per square foot, what a scope of work should include, how often floors need stripping, what to ask a janitorial vendor. theStacc researches, writes, and publishes them on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your cleaning company on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your services, service areas, and tone from your business. Correct anything wrong — including the building types you will not take — before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic.
Content is written the evening before it is due and posts on schedule — or waits for your approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
Most office cleaning bids look identical until you read the scope. Ask any vendor how often they detail restrooms, who covers consumables, and what happens when someone calls out sick. Those three answers explain almost every price difference you will see. We put ours in writing before you sign anything.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Agencies that specialise in commercial cleaning typically quote $800–$2,500 a month, usually on a 6–12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your evenings | $800–$2,500 | $49–$167 |
| Google posts | When you remember | 4–8 a month | 15 a month, planned |
| Review replies | Days later, if at all | Usually an add-on | Drafted for every review |
| Blog articles | Almost never | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a janitorial account long enough to show you a janitorial number, and inventing one here would tell you exactly what kind of vendor we are. What transfers between industries is the mechanism: the same engine that ranked our own site from a brand-new domain runs your listing and your blog. The free 3-day trial exists so you can judge the output on your own company before paying for it. Cancel before it ends and you are not charged.
What actually moves the needle for commercial cleaning
Related industry guides: SEO for general contractors , SEO for dry cleaners , SEO for electricians , SEO for fence & deck contractors , SEO for flooring contractors .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most commercial cleaning who choose this are busy running the business, not learning software.
It applies differently. Volume is lower and the buying window is longer, but the person choosing a janitorial vendor still starts on Google and still builds a shortlist from Maps and search results. Fewer searches also means fewer competitors bothering to compete for them. What changes is the content: we write for the facility manager comparing scopes and cost per square foot, not for someone who needs their kitchen cleaned tomorrow.
Reasonable. Two things you can check rather than take on faith. There is no contract — month to month, so we have to keep earning it. And the free 3-day trial produces real posts and articles for your company before you pay anything, so you are judging output, not a pitch.
It is the normal situation in commercial, and it cuts both ways. Few reviews means each one is louder, so one unanswered complaint from a departing site contact can follow you through several bids. theStacc pulls reviews newest and lowest-rated first, drafts a reply matched to the rating, and publishes it to Google once you approve. There is also a request kit — link, QR code, message templates — for asking site contacts who are actually happy.
Yes. Local keywords are built from a real service you offer combined with a real area your crews actually reach, and multi-location businesses get content distributed across locations rather than all aimed at one. What we will not do is generate landing pages for cities you cannot staff.
You can run in approve-first mode and read every post before it goes out. Beyond that, theStacc physically cannot invent a rate, a promo code, or a deadline — that is blocked in the code, not a setting. Phone numbers are stripped automatically because Google rejects posts containing them.
Not for Local SEO at $49/mo — it runs entirely from your Google Business Profile. A website only matters if you want Blog SEO at $99/mo, which publishes articles to your own site. Most commercial cleaners want both eventually, because the shortlist stage happens on a website.
Local movement usually shows over weeks, and we do not guarantee rankings or contract volume. What you can verify immediately is output: posts live, reviews answered, articles published. The weekly rank history then shows direction over time. If you cancel, you keep access until the end of the period you paid for, and everything already published to your website stays yours.
Every building in your area renews its cleaning contract eventually, and each renewal is a search you either show up in or you do not. That search happens whether or not you were ready for it. A profile that has been quiet for a year does not lose loudly; it just never enters the shortlist, month after month, while a competitor with a working listing collects the buildings you should have had.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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