theStacc posts to your Google Business Profile every couple of days, replies to every review, and publishes the pages people read before they let a stranger into their house. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for cleaning companies is the work of getting your business to appear when someone nearby searches for a house cleaner, a move-out clean, or a recurring service. In practice it is three things: a Google Business Profile that stays active, reviews that get answered, and pages that tell people what a clean costs, what is included, and who is coming to the door.
Cleaning is different from most trades because one good customer is worth two years of visits, not one job. That changes the maths. A single recurring client found on Google can be worth more than a whole month of the marketing that found her. It also means trust does the work: people are handing over a key. What they read before booking matters more than what you charge.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Someone needs a house cleaner. She types it into Google, opens the map, and reads the reviews of the top three. Not the ratings — the reviews. She is looking for whether anyone mentions the same cleaner turning up each time, and whether the owner replies like a person.
You already run a tighter operation than the outfit with the cheap flyers. That is what makes this hard. She never gets far enough to find that out, because your listing shows a rating, four photos from 2023, and a two-star review nobody ever answered.
So you keep filling the schedule from word of mouth, which works until a couple of long-term clients move away in the same month. Suddenly there is a gap in the Tuesday route, and you have no channel that brings you a new recurring client on demand.
You end up taking one-off deep cleans to plug the hole. They pay once, they are the hardest days of the week, and they do nothing for next month.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around what you actually sell: recurring house cleaning, deep cleans, move-in and move-out, office work.
Reviews are pulled newest and lowest-rated first. In this trade the reply to a complaint is read by more prospects than the complaint itself, so it never sits unanswered.
What a deep clean costs, what is included, whether they need to be home, what a move-out clean has to cover to get the deposit back. theStacc writes and publishes them on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your company on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your services, service areas, and tone from your business. You correct anything wrong before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic.
Content is written the evening before it is due and posts on schedule — or waits for your approval. Your choice, per module.
Every Monday theStacc records where you sit on Google Maps, in local results, and in organic search, per keyword, and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
A standard clean and a deep clean are not the same job. Standard keeps a maintained home maintained. A deep clean goes after what builds up out of sight: inside the oven, behind appliances, skirting boards, grout, window tracks. If nobody has done those in over a year, start with a deep clean, then keep it easy with a recurring visit.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Local marketing agencies commonly quote cleaning companies $1,000–$3,000 a month, usually on a 6–12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your evenings | $1,000–$3,000 | $49–$167 |
| Google posts | When you remember | 4–8 a month | 15 a month, planned |
| Review replies | Days later, if at all | Usually an add-on | Drafted for every review |
| Blog articles | Almost never | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a cleaning account long enough to show you a cleaning number, and inventing one here would tell you exactly what kind of company we are. What carries across industries is the mechanism: the same engine that ranked our own site from a brand-new domain runs your listing and your blog. The free 3-day trial exists so you can judge the output on your own business before you pay anything.
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most cleaning companies who choose this are busy running the business, not learning software.
Fair. Two things you can check rather than take on faith. There is no contract — month to month, so we have to keep earning it. And the free 3-day trial produces real posts and articles for your company before you pay anything, so you are judging output, not a pitch. Cancel before it ends and you are not charged.
Referrals are the best channel you have and nothing here replaces them. The problem with referrals is that you cannot turn them up in the month a client moves away. Google is the channel people use when nobody has recommended anyone, and it is the one you can still be visible in on a slow Tuesday.
You can run in draft-for-approval mode and read every post before it goes out. Beyond that, theStacc cannot invent a price, a promo code, or a deadline — that is blocked in the code, not a setting. If you want a specific package described, you give it the real details and it uses those.
Yes. Keywords and topics are built from a real service combined with a real area you serve, so residential and commercial work get their own posts and articles rather than one blurred message. Multi-location businesses get content distributed across locations.
Not for Local SEO at $49/mo — it runs entirely from your Google Business Profile. A website only matters if you want Blog SEO at $99/mo, which publishes articles to your own site.
Local movement usually shows over weeks, and we do not guarantee rankings or booking volume. What you can verify immediately is the output: posts live, reviews answered, articles published. The weekly rank history then shows direction over time rather than a snapshot.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too.
Every month your listing sits quiet, the cleaning company two suburbs over posts twice a week and answers every review. Google favours the active one. The damage does not show up as a bad week — it shows up two years from now as a route that never filled back in, and rebuilding takes far longer than keeping it going would have.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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