theStacc keeps your Google listing posting every couple of days, answers every review, and writes the remodel cost and timeline pages homeowners read for weeks before they call. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for general contractors is the work of getting your company to show up on Google when someone nearby is planning a remodel, an addition, or a build. It comes down to three things: a Google Business Profile that stays active and full of recent project photos, reviews with replies underneath them, and pages on your site that answer the cost and timeline questions homeowners sit with for months before they call.
Remodeling is different from emergency trades because the research phase is long. A kitchen remodel gets thought about for six months before anyone dials a number, and during those six months the homeowner is reading cost breakdowns, looking at finished projects, and quietly forming a shortlist. Being visible only on the day they finally search is too late. You have to be the company they have already been reading.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
A homeowner three streets over spent all spring planning a kitchen. She read cost guides, saved photos, and finally called three companies. Two of them she had been reading for months. You were the third name, the one someone mentioned, and you got asked for a number rather than an opinion.
That is the part that grinds. You build better than the outfit that won it. But the decision was mostly made before you walked in, and you were there to be compared on price rather than trusted on judgement.
So you keep bidding jobs you only half want, at margins that only work if nothing goes wrong. The good work comes from referrals, which means your year rises and falls on whoever happened to remember you, and you cannot plan a crew around that.
Then a job falls through in March, there is a four-week hole in the schedule, and there is nothing in the pipeline to slide into it.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month, roughly every two days, around the jobs you actually take: kitchens, bathrooms, additions, basements, whole-house remodels.
Reviews arrive newest and lowest-rated first, so the three-star from a job that ran over does not sit there unanswered while a homeowner is reading your profile.
What a kitchen actually costs, how long an addition takes, what a change order is, how to read a bid. theStacc writes those pages and publishes them to your site on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your company on Google and confirm it. You do not need a website for this part — it runs from the listing.
theStacc drafts your services, the areas you cover, and your tone. You fix anything wrong before a word gets published.
15 planned post titles, and on Blog SEO a 30-day article plan. Change or replace any topic.
Content is written the evening before it is due and goes out on schedule, or waits for you to approve it. Your call, per module.
Every Monday theStacc records your position on Google Maps, in the local results, and in normal search, and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
The number that surprises homeowners on a remodel is rarely the cabinets. It is what shows up once the walls are open: old wiring, failed subfloor, plumbing that has to move. That is why a bid with a contingency line is usually the more honest one. We walk through where the unknowns are on your project before anything is signed, so the budget you plan around is the real one.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Marketing agencies working with remodelers commonly quote $2,000–$6,000 a month, usually on a 6–12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your evenings after site visits | $2,000–$6,000 | $49–$167 |
| Google posts | When you remember | 4–8 a month | 15 a month, planned |
| Review replies | Days later, if at all | Usually an add-on | Drafted for every review |
| Blog articles | Almost never | 2–4 a month | 30 a month on Blog SEO |
| Reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software, backed by real Search Console exports. We have not run a general contractor long enough to show you a number from remodeling, and inventing one would tell you exactly how we would handle your account when something went wrong. What transfers is the machinery, not the anecdote: the same system that took our own site from a brand-new domain to ranking runs your listing and your blog. The free 3-day trial exists so you can read real posts written for your company before you pay anything.
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most general contractors who choose this are busy running the business, not learning software.
Reasonable, and it happens a lot in construction. Two things you can check rather than take on trust. There is no contract, so it is month to month and we have to keep earning it. And the free 3-day trial produces real posts and articles for your company before you pay anything, so you are judging actual work. Cancel before it ends and you will not be charged.
You can run it so nothing publishes until you have read it. Beyond that, theStacc cannot invent a price, a discount, or a deadline — that is blocked in the code, not a setting someone can switch off. Phone numbers are stripped automatically because Google rejects posts containing them.
Referrals are the best lead you get, and nothing here replaces them. The problem with referrals is that you cannot turn the tap when the schedule has a hole in it. This is about having something in the pipeline that does not depend on who happened to remember you this month. It also backs up referrals, because the first thing a referred homeowner does is look you up.
Yes. Keywords are built from a real service you offer combined with a real area you cover, and companies with more than one location get content spread across them rather than all pointed at one. We will not generate pages for towns you do not actually work in.
Partly, and only where we can be specific. theStacc ships a California contractor compliance rule pack, plus universal FTC and fake-review rules that apply everywhere. If you are licensed in California, that pack runs before content publishes. Outside California, keep approve-first mode on and check anything that mentions licensing.
Not for Local SEO at $49/mo — it runs entirely from your Google listing. A website only matters if you want Blog SEO at $99/mo, which puts 30 articles a month on your own site. All three modules together are $167/mo.
Local movement usually shows over weeks rather than days, and we do not guarantee rankings or job volume. What you can check immediately is output: posts live, reviews answered, articles published, with weekly rank history showing direction over time. If you cancel, access runs to the end of the period you paid for and everything already published to your site stays yours.
Homeowners research remodels for months, so the content that wins a spring kitchen has to be sitting there over winter. A listing you start feeding in March is arriving after the shortlist has formed. Every quiet month hands compounding to the company that did post, and the gap gets more expensive to close the longer you wait. Nothing announces it. You just keep getting called third.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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