He has a date, a two-bedroom flat, and an evening to sort it. He searches movers, opens the map, and reads reviews looking for one word: whether anyone got charged more than the quote. Three listings, ten seconds each, and he requests two quotes.
Your crews are careful, insured, and on time. None of that shows up in the ten seconds. What shows is that the other company answered a complaint last week and you have not posted since someone set the profile up.
So the calls you do get are mostly the ones who found you last, comparing you against a lowball quote from an outfit that will add stair fees on the day. You spend the call defending your price instead of scheduling a truck.
And every May and every September the same thing happens: the season peaks, the phone rings less than it should, and you are underpricing to fill a calendar you should have been booked out on.