theStacc keeps your Google Business Profile active, answers every review, and publishes the practice-area pages people read before they call a lawyer. Attorney advertising rules are enforced in the code, with rule packs for New York, Florida and Texas. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for lawyers is the work of getting your firm to appear when someone nearby searches for the kind of matter you handle — in Google Maps, in the local pack, and in the regular results. For a law firm it comes down to four things: a Google Business Profile that stays active, reviews with replies, practice-area pages that answer the cost and process questions a worried person actually has, and advertising language that stays inside your state bar’s rules.
That fourth item is why most legal marketing goes wrong. A generalist tool will happily write “best divorce attorney in Dallas, guaranteed results” and hand you a bar complaint. theStacc ships attorney compliance rule packs — a baseline set plus New York, Florida and Texas variants — that block prohibited superlatives and outcome promises, insert the required disclaimer, and attach your bar number where the rules call for it. The gates fail closed: if the check cannot run, nothing publishes.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Someone was rear-ended on Tuesday. By Wednesday they were on their phone typing “car accident lawyer near me,” and they called the first two listings on the map. Neither of them was you, and neither of them tried the case better than you would have.
What makes it worse is that you know exactly why. Your profile has no posts, three photos from when you signed the lease, and a two-star review from a client whose case you turned down that has been sitting there unanswered since February.
So you get a quote from a legal marketing agency: $6,000 a month, twelve-month term, and a content plan you have to review anyway because the last vendor wrote “we guarantee we will win your case” on a landing page and your compliance partner nearly had a coronary.
Meanwhile the intake sheet stays thin, the referral partners carry the practice, and every month you tell yourself you will deal with the website after this trial.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month, roughly every two days, around the matters you actually take: injury, family, criminal, estate, employment, whatever your practice is.
Reviews are pulled newest and lowest-rated first, so the one-star from a declined case never sits unanswered for a month. Replies are drafted to match the rating and published straight to Google once you approve.
What a case is worth, how long it takes, what a retainer covers, what happens at the first hearing. theStacc researches, writes, scores, and publishes those pages on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your firm on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your practice areas, service areas, and tone. You pick the attorney rule pack that applies to you: baseline, New York, Florida, or Texas.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic before a word is written.
Each piece runs the attorney rules before it can go out. Prohibited superlatives and outcome promises are blocked, the disclaimer and bar number are inserted, and a failed check stops publication rather than shipping anyway.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
If you were hurt in a crash, the insurer will often call within days with an offer. You are not required to give a recorded statement, and the first number is rarely the last one. Get your treatment documented before you agree to anything. We offer consultations to walk through where your claim stands. Prior results do not guarantee a similar outcome.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Legal marketing agencies commonly quote firms $3,000–$10,000 a month, usually on a 12-month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Billable hours you lose | $3,000–$10,000 | $49–$167 |
| Google posts | When a paralegal remembers | 4–8 a month | 15 a month, planned |
| Review replies | Rarely, and nervously | Usually an add-on | Drafted for every review |
| Bar advertising rules | Your own read of them | Depends on the account manager | Enforced by fail-closed gates |
| Blog articles | One a year, half-finished | 2–4 a month | 30 a month on Blog SEO |
| Contract | — | 12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software, with real Search Console exports behind them. We have not run a law firm account long enough to show you a legal number, and a fabricated one would be both a lie and, in your world, a disciplinary problem. So here is what is actually verifiable instead: the attorney rule packs exist in the product today, the gates fail closed, and the free 3-day trial produces real posts and articles for your firm before you pay anything. Judge the output, not the pitch.
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most lawyers who choose this are busy running the business, not learning software.
That is the objection we built for. theStacc ships attorney compliance rule packs: a baseline set plus specific variants for New York, Florida and Texas. They block prohibited superlatives and outcome promises, and they insert the required disclaimer and, where the rules call for it, your bar number — deterministically, in code, not left to a language model. The gates fail closed, meaning if the check cannot complete, nothing publishes. We cover the states listed here and no others; if you practise elsewhere, run the baseline pack and keep approve-first mode on.
Fair, and common. Two differences you can verify rather than trust. There is no contract, so it is month to month and we have to keep earning it. And the free 3-day trial generates real posts and articles for your firm before you pay anything — you are judging actual output. Cancel before the trial ends and you are not charged.
Yes. There are three control modes: full autopilot, draft-for-approval, or manual. Most firms run draft-for-approval, at least at the start, so a person reads every post and article before publication. You can set the mode per module.
No. theStacc cannot invent a price, a promo, a deadline, or a result — that is blocked in the code, not a setting you can accidentally switch off. If a post needs a real number, it needs you to supply one, otherwise it publishes as a normal update instead.
Yes. Keywords are built from a real service you offer combined with a real area you serve, and firms with multiple offices get content distributed across locations rather than aimed at one. We will not generate landing pages for counties you do not practise in.
Not for Local SEO at $49/mo — it runs entirely from your Google Business Profile. A website only matters if you want Blog SEO at $99/mo, which publishes articles to your own site. All three modules together are $167/mo.
Local movement usually shows over weeks rather than days, and we do not guarantee rankings, traffic, or case volume. What you can check immediately is output: posts live, reviews answered, articles published, with weekly rank history showing direction over time. If you cancel, you keep access to the end of the period you paid for, and everything already published to your site stays yours.
Local visibility is built from consistency, and consistency cannot be bought retroactively. The firm two floors up is not smarter than you; it has simply been posting and answering reviews since last year, and Google has had eighteen months of evidence that it is open and active. Closing that gap takes longer than opening it did, and the intake you lose in the meantime does not come back.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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