theStacc runs your Google Business Profile, answers your reviews, and publishes the custody, filing, and “what happens to the house” pages people read at midnight — with attorney advertising rule packs, including New York, Florida, and Texas, checked before anything publishes. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
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SEO for family lawyers is the work of getting your firm in front of someone in the weeks they decide to leave, or the days after they were served — in Google Maps, in local results, and in the pages they read before telling anybody. It rests on three things: a Google Business Profile that stays active, reviews that get answered, and substantive pages on custody, filing, support, and cost that survive scrutiny in a category Google treats as high-stakes.
Family law searches happen in private, usually at night, often on a phone in a bathroom because the other person is in the next room. The searcher is frightened, and the questions are the same ones every time: who keeps the children, who keeps the house, what this will cost, how long it takes. The firm that answers those plainly gets the call. The content is also regulated: attorney advertising rules govern what you may claim, what disclaimers appear, and whose bar number goes on the page, and outcome claims about custody or settlement are among the first things they restrict. theStacc ships attorney compliance rule packs — a baseline plus New York, Florida, and Texas — with fail-closed gates, meaning content that trips a rule is held rather than published, and required disclaimers and bar numbers are inserted deterministically in code instead of being left to a model. Outside those three states you get the baseline pack only, and the packs are a drafting safeguard, not ethics counsel.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Someone decides on a Tuesday that this is over. She does not tell a friend, because telling a friend makes it real and the town is small. She sits up after everyone is asleep and types what custody costs, whether she has to leave the house, how quickly this can happen. Whoever answers that clearly is the firm she calls in the morning.
She is not comparing seven firms. She is comparing whichever two look open, look human, and appear to have dealt with her situation before. A listing with no posts since last year reads as a practice that may not be taking clients, and she is in no state to investigate further.
You have tried the fixes. An agency at several thousand a month producing pages about “fighting for what you deserve” that you would not put your name on, and a draft that implied a custody outcome your state bar would have had opinions about. A cheaper writer who did not know a disclaimer was required. Every draft comes back needing your read, and your read costs more than the writing did.
Meanwhile the firm across town has a hundred and sixty answered reviews, a listing posted to this week, and pages answering the exact questions that get typed at midnight. They are not better lawyers. They are simply the ones who were visible at the hour it was decided.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around the matters you actually take: divorce, custody, support, modifications, prenuptial agreements, protective orders.
Reviews arrive newest and lowest-rated first, and in family law the worst ones often come from an opposing party who was never your client. Replies are drafted to match the rating and go out only after you approve them, so nothing about any matter is confirmed on your behalf.
How custody is actually decided, what filing costs, whether anyone has to move out, how support is calculated, how long it takes. theStacc researches, writes, scores, and publishes them with required disclaimers inserted.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your firm on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your practice areas, counties served, and tone. You confirm the jurisdiction so the right attorney rule pack is applied.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic before anything is written.
Content is written the evening before it is due and posts on schedule — or sits in draft for your approval. Most family law firms run draft-for-approval.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
One of the first questions we hear is whether someone has to move out of the house once a divorce starts. In most cases the answer is no, and leaving can complicate things later around occupancy and the children. Before you make that decision, it is worth understanding how it is treated where you live. Consultations are confidential.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Legal marketing agencies commonly quote family law firms $3,000–$8,000 a month, often on a 12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Billable hours you lose | $3,000–$8,000 | $49–$167 |
| Google posts | When someone remembers | 4–8 a month | 15 a month, planned |
| Attorney ad rules | Your own review, every time | Usually your responsibility | Rule packs run before publishing, fail closed |
| Outcome claims | Whatever the writer typed | Left to the writer | Blocked, and gates fail closed |
| Blog articles | 1–2 a quarter | 2–4 a month | 30 a month on Blog SEO |
| Contract | — | 12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a family law account long enough to publish a family law number, and a vendor who fabricates one is telling you how they will behave once they are writing in your firm’s name. What we will put in writing is the mechanism: attorney rule packs covering a baseline plus New York, Florida, and Texas, fail-closed gates that hold content rather than publish it when a rule trips, and deterministic insertion of disclaimers and bar numbers. Outside those three states you get the baseline pack only, and we will say so plainly rather than imply coverage we do not have. The packs are a drafting safeguard, not ethics counsel. The free 3-day trial lets you read real drafts for your own firm before you pay anything.
What actually moves the needle for family lawyers
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No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most family lawyers who choose this are busy running the business, not learning software.
theStacc ships attorney compliance rule packs — a baseline plus New York, Florida, and Texas — that run against content before it publishes, with fail-closed gates: if a rule trips, the content is held rather than pushed live. Required disclaimers and your bar number are inserted deterministically, in code, not left to a language model to remember. Two honest limits. Outside NY, FL, and TX you get the baseline pack, and we will not pretend otherwise. And this is a drafting safeguard, not your ethics counsel — most family law firms run draft-for-approval so an attorney signs off on everything. Rule packs reduce the work of that review, they do not replace it.
No. Outcome language is among the first things attorney advertising rules restrict, and it is exactly what the packs are built to catch — if a draft leans on it, the gate holds the content rather than publishing it. Separately, theStacc cannot invent a fee, a figure, a promise, or a deadline at all; that is blocked in the code, not a toggle. It will not put a past result on a page unless you supply it.
It surfaces reviews newest and lowest-rated first so it does not sit there for a month, and drafts a reply matched to the rating. It only reads what is already public on your listing and never touches your matter files, and replies publish only after your approval — so nothing confirms that the reviewer was a client, a party, or connected to any matter. What software cannot do is remove a review; that is Google’s process, and we will not claim otherwise.
You set the voice at setup and theStacc keeps learning from your edits — every change you make is distilled into standing style rules. There is also a deterministic filter that strips the usual AI tells before anything publishes. Family firms typically set a calm, practical tone that treats the reader as frightened rather than aggrieved, and the writing follows it. Read the trial output and judge it.
Price and cadence, mostly. Local SEO is $49/mo, Blog SEO is $99/mo for 30 articles, all three modules bundled is $167/mo, and there is no contract. An agency at $5,000 typically produces two to four articles a month and a monthly PDF. What an agency gives you that software does not is a human strategist and a person to call. If you want that, our Managed Services start at $749/mo.
Local movement typically shows over weeks, and organic visibility in a category this competitive is a matter of quarters. We do not guarantee rankings, traffic, or case volume, and any vendor in this vertical who does is telling you something about themselves. What you can verify immediately is output: posts live, reviews answered, articles published, weekly rank history accumulating.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too.
People do not schedule the week they decide to leave, and they rarely come back to search a second time. The firm that gets that call is whichever one looks active and answers the question in front of them, and that position is built over quarters of steady content, reviews, and profile activity. You never see the enquiries you missed — there is no notification for a person who read a competitor’s custody page instead of yours and called them in the morning.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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