theStacc runs your Google Business Profile, answers your reviews, and publishes the DUI, arraignment, and “what happens next” pages families read at 3am — with attorney advertising rule packs, including New York, Florida, and Texas, checked before anything publishes. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for criminal defense lawyers is the work of getting your firm in front of someone in the hours after an arrest — in Google Maps, in the local results, and in the pages a spouse or parent reads before anyone makes a call. It rests on three things: a Google Business Profile that stays active, reviews that get answered, and substantive pages on charges, first appearances, bail, and what to do before the first court date that survive scrutiny in a category Google treats as high-stakes.
Two things make criminal defense different from every other local vertical. The search happens at the worst moment of someone’s life, usually at night, usually by a family member rather than the defendant. And the content is regulated: attorney advertising rules govern what you may claim, what disclaimers must appear, and whose bar number goes on the page — with outcome and “we win” claims among the first things they restrict. Most content tools do not know either fact exists. theStacc ships attorney compliance rule packs — a baseline plus New York, Florida, and Texas — with fail-closed gates, meaning content that trips a rule is held rather than published, and required disclaimers and bar numbers are inserted deterministically in code instead of being left to a model. Outside those three states you get the baseline pack only, and the packs are a drafting safeguard, not ethics counsel.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
A mother finds out her son was booked at eleven at night. She does not know what the charge means, what bail will cost, or whether he says anything to anyone before morning. She opens Google in a car park and types the charge and the city. Whoever answers plainly, and looks open, is who she calls first.
She calls once. Maybe twice. If the listing looks abandoned or the page is a wall of stock photography and slogans, she moves on in nine seconds, and you never learn the enquiry existed. There is no second chance at a 2am search.
You have tried the fixes. An agency at five figures a month producing pages you would not put your name on, and one draft that leaned on an outcome claim your state bar would have had opinions about. A cheaper writer who did not know a disclaimer was required. Every draft comes back needing your read, and your read costs more than the writing did.
Meanwhile the firm two floors up has a hundred and eighty answered reviews, a listing posted to this week, and a library of pages that quietly takes the calls you never hear ring.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around the charges you actually take: DUI, drug possession, assault, domestic violence, expungement, felony defence.
Reviews arrive newest and lowest-rated first, including the ones from people who were never clients. Replies are drafted to match the rating and go out only after you approve them, so nothing about any matter is confirmed on your behalf.
What a charge actually carries, how bail is set, what happens at arraignment, whether a record can be sealed. theStacc researches, writes, scores, and publishes them with required disclaimers inserted.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your firm on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your practice areas, counties served, and tone. You confirm the jurisdiction so the right attorney rule pack is applied.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic before anything is written.
Content is written the evening before it is due and posts on schedule — or sits in draft for your approval. Most defence firms run draft-for-approval.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
If someone in your family was arrested tonight, the two things that matter before morning are the charge listed on the booking sheet and the date of the first appearance. You are not required to discuss the case with anyone before speaking to a lawyer. Write down what you know while it is fresh. Our consultations are confidential.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Legal marketing agencies commonly quote criminal defense firms $3,000–$10,000 a month, often on a 12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Billable hours you lose | $3,000–$10,000 | $49–$167 |
| Google posts | When someone remembers | 4–8 a month | 15 a month, planned |
| Attorney ad rules | Your own review, every time | Usually your responsibility | Rule packs run before publishing, fail closed |
| Outcome claims | Whatever the writer typed | Left to the writer | Blocked, and gates fail closed |
| Blog articles | 1–2 a quarter | 2–4 a month | 30 a month on Blog SEO |
| Contract | — | 12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a criminal defense account long enough to publish a defense number, and you spend your working life taking apart evidence that was presented too confidently, so a fabricated result here would not survive your first read. What we will put in writing is the mechanism: attorney rule packs covering a baseline plus New York, Florida, and Texas, fail-closed gates that hold content rather than publish it when a rule trips, and deterministic insertion of disclaimers and bar numbers. Outside those three states you get the baseline pack only, and we will say so plainly rather than imply coverage we do not have. The packs are a drafting safeguard, not ethics counsel. The free 3-day trial lets you read real drafts for your own firm before you pay anything.
What actually moves the needle for criminal defense lawyers
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No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most criminal defense lawyers who choose this are busy running the business, not learning software.
theStacc ships attorney compliance rule packs — a baseline plus New York, Florida, and Texas — that run against content before it publishes, with fail-closed gates: if a rule trips, the content is held rather than pushed live. Required disclaimers and your bar number are inserted deterministically, in code, not left to a language model to remember. Two honest limits. Outside NY, FL, and TX you get the baseline pack, and we will not pretend otherwise. And this is a drafting safeguard, not your ethics counsel — most defence firms run draft-for-approval so an attorney signs off on everything. Rule packs reduce the work of that review, they do not replace it.
No. Outcome language is one of the first things attorney advertising rules restrict, and it is exactly what the packs are built to catch — if a draft leans on it, the gate holds the content rather than publishing it. Separately, theStacc cannot invent a fee, a figure, a promise, or a deadline at all; that is blocked in the code, not a toggle. It will not put a past result on a page unless you supply it, and the packs are built around the disclaimer requirements that attach to result claims.
It only reads what is already public on your Google listing and drafts a reply to it. It never touches your case management system. Because replies go out only after your approval, nothing is ever confirmed about a matter — or about whether a reviewer was ever your client — without a person reading it first. That matters in this vertical, where reviews sometimes come from opposing parties and family members.
Price and cadence, mostly. Local SEO is $49/mo, Blog SEO is $99/mo for 30 articles, all three modules bundled is $167/mo67/mo, and there is no contract. An agency at $6,000 typically produces two to four articles a month and a monthly PDF. What an agency gives you that software does not is a human strategist and a person to shout at. If you want that, our Managed Services start at $749/mo.
You set the voice at setup and theStacc keeps learning from your edits — every change you make is distilled into standing style rules. There is also a deterministic filter that strips the usual AI tells before anything publishes. Defence firms typically set a calm, procedural tone, and the writing follows it. Read the trial output and judge it.
Local movement typically shows over weeks, and organic visibility in a category this competitive is a matter of quarters. We do not guarantee rankings, traffic, or case volume, and any vendor in this vertical who does is telling you something about themselves. What you can verify immediately is output: posts live, reviews answered, articles published, weekly rank history accumulating.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too.
Arrests do not schedule themselves around your marketing. They happen at 2am, on holiday weekends, in the weeks you were too busy in court to think about a listing. The firm that gets that call is whichever one looks active and answers the question on screen, and that position is built over quarters of steady content and reviews. It is not something a larger budget buys back quickly, and you never see the enquiries you lost — they simply never happen.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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