theStacc keeps your Google Business Profile active, answers every review, and publishes the coverage and claims pages people read before they ask anyone for a quote. From $49/mo, no contract, and approve-first mode so nothing publishes without your read.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
ReplyDaddy
ChartMath
SEO for insurance companies is the work of getting your agency to appear when someone nearby searches for coverage, a quote, or help with a claim — in Google Maps, in the local results, and in the pages they read while deciding who to trust. It comes down to three things: a Google Business Profile that stays active, reviews that get answered, and pages that answer the coverage, cost, and claims questions people ask before they hand over their personal details.
Insurance has a structural problem most local categories do not. The national carriers own paid search outright — they will outbid any agency, every day, forever. What they do not own is the map, the reviews, or the long tail of questions a person actually types when they are confused about a policy. That is the ground an agency can win, and it is won by being consistently present rather than by outspending anyone.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Someone whose renewal just jumped three hundred dollars sits down to shop it. They type the coverage and the town, see four carrier ads, a comparison site, and then the map. Whoever is in that map with recent activity and answered reviews gets the call. Whoever is not, does not.
You know the service your office gives beats a call centre in another state. That is exactly what stings. You are not losing on service. You are losing on being the name that appears at the moment somebody decided to do something about their premium.
So you buy shared leads instead. The same name sold to four agencies, everyone calling within ninety seconds, price the only thing anyone talks about. The month you stop paying, the pipeline stops with it — and you have built nothing you own.
Meanwhile the last post on your Google listing is from two summers ago, and the one-star review from a claim that did not go the client's way is still sitting there, unanswered, first thing anyone reads.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around the lines you actually write: auto, home, life, commercial, umbrella, workers comp.
Reviews are pulled newest and lowest-rated first, so the review from a denied claim never sits unanswered for a month. Replies are drafted to match the rating and publish only once you approve.
What a deductible really costs you, whether they need umbrella cover, what happens after a claim, why the renewal went up. theStacc researches, writes, scores, and publishes them on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your agency on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your lines of business, service area, and tone. You correct anything wrong before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic before it is written.
Content is written the evening before it is due. In draft-for-approval mode it sits until a licensed person reads it. Your call, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
Renewal came in higher and nothing changed on your end? It usually is not personal. Claims across a whole region, repair costs, and rebuild costs all move rates for everyone. That said, coverage that fit you three years ago may not fit now. Bring your current declarations page and we will read through it with you line by line.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Insurance marketing agencies commonly quote $1,500–$5,000 a month, often on a 12 month agreement, on top of whatever you spend on shared leads. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Evenings you do not have | $1,500–$5,000 | $49–$167 |
| Google posts | When you remember | 4–8 a month | 15 a month, planned |
| Review replies | Days later, if at all | Usually an add-on | Drafted for every review |
| Blog articles | 1–2 a year | 2–4 a month | 30 a month on Blog SEO |
| Insurance ad compliance | Yours | Yours | Also yours — we have no insurance rule pack |
| Contract | — | 12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have never run an insurance agency long enough to publish an insurance number. This page previously carried a testimonial from a named agent with a commission figure attached; it was not real, and we removed it rather than leave it up. That should tell you how to read every other vendor page in this category. The second thing we will state plainly: theStacc has no insurance compliance rule pack. We ship packs for attorneys, US healthcare, US mortgage, California real estate and contractors — insurance is not among them. What you get is the universal FTC and fake-review rules, code-level blocks that stop the system inventing a rate or an offer, and approve-first mode. Carrier approval and state advertising rules remain entirely your responsibility. The free 3-day trial lets you judge the output on your own agency before you pay anything.
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most insurance companies who choose this are busy running the business, not learning software.
No, and we will not blur it. theStacc has no insurance compliance rule pack. The packs that exist cover attorneys, US healthcare, US mortgage, California real estate and fair housing, and California contractors. Insurance is not on that list. What applies to your content is the universal layer: FTC rules, fake-review rules, and hard code-level blocks that stop the system inventing a rate, a premium, a promo, or a deadline. Beyond that, state advertising rules and your carriers' approval processes remain your responsibility exactly as they are today. Most agencies run draft-for-approval so a licensed person reads everything before it goes out — reviewing a draft is a lot faster than writing one.
It cannot invent one. Prices, promo codes, and deadlines are blocked in the code, not behind a setting, so it will never publish a premium figure or a "rates from $X" line on its own. Coverage content is written to explain how something works rather than to promise what a policy will pay, and in approve-first mode nothing reaches the public without your read.
Yes. Local keywords are built from a real line of business combined with a real area you serve, and multi-location agencies get content distributed across their locations rather than all of it aimed at one. What we will not do is generate city pages for towns you are not appointed to write in.
Different asset. A lead is consumed once, sold to three other agencies, and gone. A ranked page and an active listing keep producing at the same cost whether one person or two hundred find them, and the content stays yours if you cancel. We are not going to claim it replaces your lead spend in month one — it does not. It is the thing that lets you spend less on leads in year two.
It drafts a reply, matched to the rating, from what is publicly on your listing. It never sees your policy or claims systems. Because replies publish only after you approve, nothing about a specific claim or client is ever confirmed on your behalf. For anything sensitive, most agencies reply publicly with a short acknowledgement and move the substance to a phone call — the draft is written to leave room for that.
Local movement usually shows over weeks, and competitive terms take quarters. We do not guarantee rankings, traffic, or quote volume. What you can verify immediately is output: posts live, reviews answered, articles published, and a weekly rank history that shows direction rather than a snapshot.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too. There is no contract to exit.
Paid search in insurance is a budget contest against companies with national advertising budgets, and it stops the day you stop paying. Local visibility and a library of coverage pages work the other way: they cost the same whether ten people or a thousand find you, and they compound. That compounding only starts when the posting and the publishing start, which is why the agency that began two years ago is the one sitting above you now.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
Start free 3-day trial →