theStacc posts to your Google Business Profile every couple of days, answers every review, publishes the market and neighbourhood pages buyers actually read, and runs your Instagram, LinkedIn, Facebook, and X. Fair housing rules are checked before anything goes out. From $49/mo.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for real estate agents is the work of getting found by buyers and sellers directly, in Google search and Google Maps, instead of renting them from a portal. It rests on three things: a Google Business Profile that stays active, reviews that get answered, and content about your specific market — prices, neighbourhoods, process — that answers what people search before they choose an agent.
There is a second reason to take content seriously in this business, and it is not traffic. Real estate advertising is governed by fair housing law, and the exposure sits in exactly the places agents publish fastest: listing descriptions, social captions, neighbourhood write-ups. theStacc ships a fair housing rule pack and a California real estate pack, and they run against content before it publishes. Those two are what we have. We do not have packs for other states, and we will not imply we do.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
A buyer searches the neighbourhood you have farmed for six years. They land on a portal, request a showing on your own listing, and that lead gets sold to three agents, one of whom is you. You pay for the privilege of being contacted about your own inventory.
The frustrating part is that you are the actual expert in that market. You know which streets flood, which HOA is difficult, what the last four comparable homes really closed at. None of that is visible to anyone searching, because it lives in your head and in a CRM instead of on a page with your name on it.
So you keep buying zip codes. The cost per lead climbs every year, the lead quality does not, and if you stop paying for thirty days the pipeline stops with it. You are building someone else’s brand with your commission.
And the agent who quietly published a market update every month for two years is now the first result for the neighbourhood you both work, at no cost per lead at all.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around what you actually do: listings, market updates, buyer and seller guidance, the neighbourhoods you work.
Written and scheduled across all four channels at $49/mo, in your voice, with the same fair housing checks as everything else. Text and image posts only, no video.
Market updates, moving-to guides, first-time buyer steps, seller costs. theStacc researches, writes, scores, and publishes them on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your business on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your services, service areas, and tone. You confirm your market so the fair housing pack, and the California pack where it applies, are switched on.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic before it is written.
Content is written the evening before it is due and posts on schedule — or waits for your approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
Thinking about listing this spring? The two things that move a sale price most in our market are pricing the first two weeks correctly and getting the exterior right before photos. Everything else is smaller than people expect. Happy to walk your property and give you an honest number, no obligation attached.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Real estate marketing agencies commonly quote individual agents and small teams $800–$3,000 a month, often on a 6–12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your Sunday nights | $800–$3,000 | $49–$167 |
| Google posts | When you remember | 4–8 a month | 15 a month, planned |
| Social channels | One, sporadically | 2–3, on a calendar | Instagram, LinkedIn, Facebook, X |
| Blog articles | 1–2 a year | 2–4 a month | 30 a month on Blog SEO |
| Fair housing checks | Your own eye | Usually your responsibility | Rule pack runs before publishing |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a real estate account long enough to publish a real estate number, and you have seen enough marketing decks to know what a convenient screenshot is worth. What we will state precisely is what exists: a fair housing rule pack and a California real estate pack, both running against content before it publishes, and no packs for other states. What transfers otherwise is the mechanism, not the outcome — the same engine that ranked our own site from a brand-new domain runs your listing, your social, and your blog. The free 3-day trial exists so you can read real drafts for your own market first.
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most real estate agents who choose this are busy running the business, not learning software.
theStacc ships a fair housing rule pack and a California real estate pack, and they run against content before it publishes, including social captions where most agents are actually exposed. Two honest limits. California is the only state pack we have for real estate; elsewhere you get fair housing plus the universal FTC and fake-review rules, and we will not imply state coverage we do not have. And rule packs are software, not your broker’s compliance review. Most agents run draft-for-approval so a person reads everything before it goes out.
You can do both, and most agents should while this builds. The difference is what you own at the end. A purchased lead is consumed once and often sold to two other agents; a page that ranks for your farm area keeps producing at no cost per lead. Start at $49/mo alongside your current spend and judge it on whether your own listing starts generating conversations.
That is the main risk in this vertical and we take it seriously. You set the voice at setup, theStacc learns from your edits, and a deterministic filter strips the usual AI tells before publishing. The bigger lever is specificity: content that names your streets, your price bands, and your actual market beats generic advice, and you can correct any topic before a word is written.
It writes and schedules posts across Google, Instagram, LinkedIn, Facebook, and X in your voice, and it cannot invent a price, a promo, or a deadline. Anything factual about a specific property comes from what you provide. Social is text and images only — there is no video, TikTok, YouTube, or Pinterest.
Not for Local SEO at $49/mo or Social at $49/mo — both run without one. A website only matters for Blog SEO, which publishes articles to your own site. If your site is your brokerage’s, check that you can publish to it before signing up for that module.
Local movement usually shows over weeks and content compounds over quarters. We do not guarantee rankings, traffic, or transaction volume. What you can verify immediately is output: posts live, reviews answered, articles published, and a weekly rank history that shows direction rather than a snapshot.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile and social channels stay too. It is month to month, so there is nothing to unwind.
Every month of portal spend buys you thirty days of pipeline and nothing that lasts. The agent who owns the search results for your farm area built that over quarters of consistent publishing, and it keeps producing whether or not they spent anything this month. That head start is not something a bigger ad budget closes quickly, and it grows while you decide.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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