theStacc publishes the submarket, cap rate, and lease-versus-buy pages tenants and owners actually research, keeps your LinkedIn and Google Business Profile active, and answers every review. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for commercial real estate brokers is the work of getting found by tenants, owners, and investors while they are researching a submarket — not while they are already talking to a competitor. It rests on three things: submarket and asset-class content that demonstrates you know the market, a professional presence on Google and LinkedIn that stays active, and search visibility for the specific space and investment queries your buyers type.
This is not residential SEO with different words. Nobody types "commercial real estate near me" and signs a listing agreement that afternoon. A CRE search cycle runs months, the searcher is usually a principal, a tenant rep, or an asset manager doing quiet diligence, and the thing that earns the first call is evidence you understand their submarket, their asset class, and their numbers. That evidence is written, and it has to exist before the search starts.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
An owner is deciding who lists a 40,000 sq ft industrial building. Before the meeting, someone on their side searches the submarket, reads two brokers' market write-ups, and finds a profile page for you with a phone number and a headshot. You are the one with the least visible knowledge, and you have not said a word yet.
Which is absurd, because you toured that building in 2019, you know what the last three comparable deals actually traded at, and you know which landlord will move on TI allowance. All of it lives in your head, in an inbox, and in a CoStar export. None of it is anywhere a searching principal will ever find it.
So business keeps coming from the same network it always has. That works until a relationship retires, a tenant rep you never met runs a search on behalf of a national account, and the requirement goes to whoever looked like the submarket expert online.
And the broker who has published a quarterly submarket note for four years is now the default answer for your market, from a desk two floors below yours.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
Lease versus buy, cap rate context by asset class, submarket absorption, what a triple-net lease actually obligates a tenant to. theStacc researches, writes, scores, and publishes on your site.
LinkedIn is where CRE principals actually read. theStacc writes and schedules across LinkedIn, Instagram, Facebook, and X at $49/mo, in your voice. Text and image posts only, no video.
theStacc plans 15 posts a month — roughly every two days — on your Google Business Profile, and drafts a reply to every review so your firm page is not a dead entry.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Blog SEO connects to your website; Local SEO connects to your Google Business Profile. Either can run without the other.
theStacc drafts your asset classes, submarkets, service lines, and tone. You correct anything wrong before a word publishes.
A 30-day article calendar on Blog SEO, plus 15 planned Google post titles. Edit or regenerate any topic.
Content is written the evening before it is due and publishes on schedule — or waits for your approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
Tenants ask us why two listings at the same rent per square foot cost very different amounts to occupy. Usually it is the lease structure. A full service rate bundles operating expenses; a triple net rate does not, and the NNN load can add several dollars per foot. Compare total occupancy cost, not headline rent, before you shortlist anything.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
CRE marketing agencies commonly quote brokerages $2,500–$8,000 a month, often on an annual agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your evenings | $2,500–$8,000 | $49–$167 |
| Market content | One note a year, maybe | 2–4 pieces a month | 30 a month on Blog SEO |
| LinkedIn cadence | When a deal closes | Often an add-on | Planned and scheduled at $49/mo |
| Google posts | Never | 4–8 a month | 15 a month, planned |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software, backed by real Search Console exports. We have not run a commercial brokerage account long enough to show you a CRE number, and a fabricated one would be worth exactly what you would pay for it. What transfers is the mechanism: the same engine that ranked our own site from a brand-new domain writes, scores, and publishes your submarket content and checks whether Google actually indexed it at days 2, 7, 14, and 28. The free 3-day trial exists so you can judge the writing against your own market knowledge before paying anything.
What actually moves the needle for commercial re brokers
Related industry guides: SEO for property managers , SEO for real estate agents , SEO for real estate investors .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most commercial re brokers who choose this are busy running the business, not learning software.
Relationships still close the deal. The question is what happens before you are in the room. Tenant reps running a search for a national account, an owner's family office doing diligence, a first-time industrial buyer — none of those start with your network, and all of them start with a search. Content does not replace your relationships; it gets you into consideration sets your relationships do not reach.
It can, which is why approve-first mode exists and why you should use it here. theStacc cannot invent a price, a deal, or a closed transaction — that is blocked in the code. But market interpretation is your expertise, not a model's. Run in draft-for-approval, correct what is off, and it learns from your edits — every change is distilled weekly into standing style rules for your account.
No. theStacc is not a listing platform and does not sync availabilities, rent rolls, or offering memoranda. It writes articles, social posts, and Google posts. If you want listings syndicated, that is a different tool, and we would rather say so than take your money for it.
Different buyer and different rules. Residential SEO is about homeowners and buyers searching neighbourhoods, and it is governed by fair housing law, which we check on that side. Commercial work is B2B: your audience is tenants, owners, and investors, the queries are submarket and asset-class specific, and LinkedIn matters more than Instagram. If you also do residential, the residential page is the one to read.
Only where we actually have rules, and here is the limit. theStacc ships a California real estate pack and a fair housing pack, plus universal FTC advertising rules. The California pack is California-only — it does not cover other states, and we will not imply that it does. Fair housing applies to residential, so it is largely beside the point on commercial work. Licence disclosure and advertising rules in your state remain yours to confirm.
Blog SEO is $99/mo for 30 articles, Social is $49/mo across LinkedIn, Instagram, Facebook, and X, Local SEO is $49/mo. All three together are $167/mo. If you want a team running it with you rather than doing it yourself, Managed Services start at $749/mo. Month to month, no contract.
Content in a low-competition submarket can show movement in weeks; a major metro takes longer, and we do not guarantee rankings or deal flow. What you can verify immediately is output: articles published, index checks at days 2, 7, 14, and 28, posts live, weekly rank history. If you cancel, you keep access until the end of the paid period and everything published to your site stays yours.
CRE decisions are researched long before anyone is contacted, and the pages that get read were published quarters earlier. You cannot start writing about a submarket the week an owner is interviewing brokers and expect to be the visible expert. Every quiet quarter compounds for whoever is publishing instead, and by the time the gap is obvious it is measured in years of content, not weeks.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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