theStacc runs your Google Business Profile, answers every review, and publishes the visa, green card, and deadline pages people read at midnight — with attorney advertising rule packs, including New York, Florida, and Texas, checked before anything publishes. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for immigration lawyers is the work of being findable at the moment someone realises they need help with a visa, a green card, a deadline, or a notice they do not understand. It rests on three things: a Google Business Profile that stays active, reviews that get answered, and substantive pages on process, timelines, and cost that hold up in a category Google treats as high-stakes because a wrong answer changes someone's life.
Immigration search is different in two ways that most content tools do not account for. The person searching is frightened and often reading in their second language, so the page that wins is the one written plainly enough to be understood at 1am — not the one stuffed with statute citations. And the content is regulated: attorney advertising rules govern what you may claim, what disclaimers must appear, and whose bar number goes on the page, while outcome promises are prohibited outright. theStacc ships attorney rule packs — a baseline plus New York, Florida, and Texas — with fail-closed gates, meaning content that trips a rule is held rather than published, and required disclaimers and bar numbers are inserted deterministically instead of being left to a model to remember.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Someone opens a letter they half understand, and by that evening they are searching how long the process takes, what it costs, and whether they need a lawyer at all. They are scared, they are reading in a second language, and they will call whoever explained it in words they could follow.
You have tried to fix it. An agency at four figures a month producing pages you would not put your bar number on. A writer who did not know that "we win cases" is a claim you are not allowed to make. Every draft comes back needing your read, and your read costs more than the writing did.
So the marketing goes on the pile behind the RFE due Friday, the hearing prep, and the client who has called four times this week. Six months pass. Your listing still has that one-star review from a consult that never became a case, sitting there unanswered where every prospective client can read it.
And when policy shifts overnight — as it does — every firm in the city gets a surge of frightened searches in the same week. Yours is the profile that has not been touched since last year.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around your actual practice: family petitions, employment visas, naturalisation, asylum, removal defence.
Reviews arrive newest and lowest-rated first, so the angry one from a consult that did not go anywhere never sits unanswered for a month. Replies go out only after you approve them.
Timelines, filing fees, what an RFE means, what happens at the interview. theStacc researches, writes, scores, and publishes them with the required disclaimers inserted.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your firm on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your practice areas, service area, and tone. You confirm the jurisdiction so the right attorney rule pack is applied.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic before anything is written.
Content is written the evening before it is due and sits in draft for your approval, or posts on schedule. Most immigration firms run draft-for-approval.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
If your work permit expires in the next six months, the renewal window is probably open now. Filing early matters because processing times move, and a gap in work authorisation can cost you your job before the new card arrives. Bring your current card and your last receipt notice and we can tell you where you stand. Consultations are available in English and Spanish.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Legal marketing agencies commonly quote immigration firms $3,000–$10,000 a month, often on a 12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Billable hours you lose | $3,000–$10,000 | $49–$167 |
| Google posts | When someone remembers | 4–8 a month | 15 a month, planned |
| Attorney ad rules | Your own review, every time | Usually your responsibility | Rule packs run before publishing, fail closed |
| Blog articles | 1–2 a quarter | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run an immigration account long enough to publish an immigration number, and a firm whose clients are already vulnerable to people making promises deserves better than a fabricated chart. What we will put in writing is the mechanism: attorney rule packs covering a baseline plus New York, Florida, and Texas, fail-closed gates that hold content rather than publish it when a rule trips, and deterministic insertion of disclaimers and bar numbers. Outside those three states you get the baseline pack, and we will say that plainly rather than imply coverage we do not have. The free 3-day trial lets you read real drafts for your own firm before you pay anything.
What actually moves the needle for immigration lawyers
Related industry guides: SEO for insurance companies , SEO for insurance agents , SEO for lawyers , SEO for mortgage brokers , SEO for personal injury lawyers .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most immigration lawyers who choose this are busy running the business, not learning software.
theStacc ships attorney compliance rule packs — a baseline plus New York, Florida, and Texas — that run against content before it publishes, with fail-closed gates: if a rule trips, the content is held rather than pushed live. Required disclaimers and your bar number are inserted deterministically, in code, not left to a language model to remember. Two honest limits. Outside NY, FL, and TX you get the baseline pack, and we will not pretend otherwise. And this is software, not your ethics counsel — most firms run draft-for-approval so an attorney signs off on everything. The rule packs cut down the work of that review; they do not replace it.
It cannot invent one. Outcome promises, fees, timelines presented as guarantees, promo codes, and deadlines are blocked at the code level, not behind a toggle, and the attorney rule packs are built around exactly the claims that get firms into trouble. Where a real government processing time is relevant, the honest framing — that it moves and is not a promise — is the framing the content uses. In approve-first mode nothing reaches the public without your read.
You set the voice at setup, and plain, short-sentence writing is something you can instruct and then enforce through your edits — every change you make is distilled weekly into standing style rules, so the register you want sticks. There is also a deterministic filter that strips AI clichés before anything publishes. On languages other than English: ask us directly on a demo which ones you need and we will tell you what is supported today rather than sell you a pipeline we cannot show you.
It only reads what is already public on your Google listing and drafts a reply to it. It never touches your case management system. Because replies publish only after you approve them, nothing is ever confirmed about a matter, or about whether someone is your client, without a person reading it first.
Price and cadence, mostly. Local SEO is $49/mo, Blog SEO is $99/mo for 30 articles, all three modules bundled is $167/mo67/mo, and there is no contract. A $6,000 agency typically produces two to four articles a month and a monthly PDF. What an agency gives you that software does not is a human strategist and someone to hold accountable. If you want that, our Managed Services start at $749/mo.
Local movement typically shows over weeks, and organic visibility for terms like "green card lawyer" is a matter of quarters. We do not guarantee rankings, traffic, or case volume, and any vendor in this vertical who does is telling you something about themselves. What you can verify immediately is output: posts live, reviews answered, articles published, weekly rank history accumulating.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too.
When a rule shifts, thousands of people in your city search the same week, and the firms that get those calls are the ones that were already ranking. You cannot build authority during the surge — only before it. Every quiet quarter is a quarter of pages and reviews handed to the firm down the road, and that gap is not something a bigger ad budget closes quickly once it exists.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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