theStacc runs your Google Business Profile, answers your reviews, and publishes the case-value and statute-of-limitations pages injured people read first — with attorney advertising rule packs, including New York, Florida, and Texas, checked before anything publishes. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for personal injury lawyers is the work of getting your firm in front of someone in the days right after a crash, a fall, or an injury at work — in Google Maps, in the local results, and in the pages they read before they call anyone. It rests on three things: a Google Business Profile that stays active, reviews that get answered, and substantive pages on case value, deadlines, and what to do first that survive scrutiny in a category Google treats as high-stakes.
Two things make personal injury different from every other local vertical. The cost per click is among the highest in search, so paid traffic is brutal and organic visibility is worth more per unit than almost anywhere else. And the content is regulated: attorney advertising rules govern what you may claim, what disclaimers must appear, and whose bar number goes on the page. Most content tools are not aware that either fact exists. theStacc ships attorney rule packs — a baseline plus New York, Florida, and Texas — with fail-closed gates, meaning content that trips a rule is held rather than published, and required disclaimers and bar numbers are inserted deterministically instead of being left to a model.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Someone gets hit on the interstate, spends Saturday at urgent care, and starts searching Sunday morning: what a claim is worth, whether they need a lawyer at all, how long they have to file. Whoever answers those questions well is the firm they call. That is usually decided before a single phone rings.
You have tried the fixes. An agency at five figures a month producing pages you would not put your name on. A cheaper writer who did not know a disclaimer was required and put a past result on a page with no context. Every draft comes back needing your read, and your read costs more than the writing did.
So you fall back on paid ads, where a click on “car accident lawyer” costs what a decent lunch costs and half the clicks are people comparing quotes on a fender bender. The spend is predictable, the intake is not, and the moment you pause the campaign the phone goes with it.
Meanwhile the firm two floors up has a hundred and eighty answered reviews, a listing posted to this week, and a library of pages that quietly does the work their ad budget used to do.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around your actual practice areas: motor vehicle, premises liability, workplace injury, wrongful death.
Reviews arrive newest and lowest-rated first. Replies are drafted to match the rating and go out only after you approve them, so nothing about a matter is ever confirmed on your behalf.
Case value, filing deadlines, comparative fault, what to say to an adjuster. theStacc researches, writes, scores, and publishes them on a schedule with required disclaimers inserted.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your firm on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your practice areas, service area, and tone. You confirm the jurisdiction so the right attorney rule pack is applied.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic before anything is written.
Content is written the evening before it is due and posts on schedule — or sits in draft for your approval. Most firms run draft-for-approval.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
After a crash, the first call is usually the other driver’s insurer asking for a recorded statement. You are not required to give one on the spot, and what you say early often shapes the claim later. Get checked out, keep every bill and photo, and write down what happened while it is fresh. We offer free consultations if you want to talk it through first.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Legal marketing agencies commonly quote personal injury firms $5,000–$15,000 a month, often on a 12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Billable hours you lose | $5,000–$15,000 | $49–$167 |
| Google posts | When someone remembers | 4–8 a month | 15 a month, planned |
| Attorney ad rules | Your own review, every time | Usually your responsibility | Rule packs run before publishing, fail closed |
| Blog articles | 1–2 a quarter | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a personal injury account long enough to publish a personal injury number, and you of all people know what a fabricated result on a marketing page is worth. What we will put in writing is the mechanism: attorney rule packs covering a baseline plus New York, Florida, and Texas, fail-closed gates that hold content rather than publish it when a rule trips, and deterministic insertion of disclaimers and bar numbers. Outside those three states you get the baseline pack, and we will say so plainly rather than imply coverage we do not have. The free 3-day trial lets you read real drafts for your own firm before you pay anything.
What actually moves the needle for personal injury lawyers
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No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most personal injury lawyers who choose this are busy running the business, not learning software.
theStacc ships attorney compliance rule packs — a baseline plus New York, Florida, and Texas — that run against content before it publishes, with fail-closed gates: if a rule trips, the content is held rather than pushed live. Required disclaimers and your bar number are inserted deterministically, in code, not left to a language model to remember. Two honest limits. Outside NY, FL, and TX you get the baseline pack, and we will not pretend otherwise. And this is software, not your ethics counsel — most firms run draft-for-approval so an attorney signs off on everything. Rule packs reduce the work of that review, they do not replace it.
theStacc cannot invent a settlement figure, a fee arrangement, a promise, or a deadline — that is blocked in the code, not a toggle. It will not put a past result on a page unless you supply it, and the rule packs are built around the disclaimer requirements that attach to result claims. If you want no result claims at all, run draft-for-approval and nothing reaches the public without your read.
Price and cadence, mostly. Local SEO is $49/mo, Blog SEO is $99/mo for 30 articles, all three modules bundled is $167/mo67/mo, and there is no contract. An agency at $8,000 typically produces two to four articles a month and a monthly PDF. What an agency gives you that software does not is a human strategist and a person to shout at. If you want that, our Managed Services start at $749/mo.
You set the voice at setup and theStacc keeps learning from your edits — every change you make is distilled into standing style rules. There is also a deterministic filter that strips the usual AI tells before anything publishes. Read the trial output and judge it; that is what the trial is for.
It only reads what is already public on your Google listing and drafts a reply to it. It never touches your case management system. Because replies go out only after your approval, nothing is ever confirmed about a matter on your behalf without a person reading it first.
Local movement typically shows over weeks, and organic visibility in a category this competitive is a matter of quarters. We do not guarantee rankings, traffic, or case volume, and any vendor in this vertical who does is telling you something about themselves. What you can verify immediately is output: posts live, reviews answered, articles published, weekly rank history accumulating.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too.
Personal injury is one of the most expensive categories in paid search, and the firms spending least on ads are usually the ones that built organic visibility years ago. That asset only compounds if it is being added to. Every quarter you wait is a quarter of content and reviews handed to the firm across town, and it is not something a bigger budget can buy back quickly.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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