theStacc runs your Google Business Profile, answers your reviews, and publishes the Chapter 7, Chapter 13, and “will I lose my house” pages people read at midnight — with attorney advertising rule packs, including New York, Florida, and Texas, checked before anything publishes. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for bankruptcy lawyers is the work of getting your firm in front of someone in the weeks when the garnishment starts, the foreclosure notice arrives, or the calls stop being polite. It rests on three things: a Google Business Profile that stays active, reviews that get answered, and pages on Chapter 7 versus Chapter 13, means testing, exemptions, and what actually happens to a house or a car that hold up in a category Google treats as high-stakes.
Bankruptcy content sits under two rulebooks at once. State attorney advertising rules govern what you can claim and what disclaimers must appear. Federal law adds its own layer around debt-relief advertising and the disclosures a debt relief agency has to carry. Most content tools do not know either exists. theStacc ships attorney compliance rule packs — a baseline plus New York, Florida, and Texas — with fail-closed gates, meaning content that trips a rule is held rather than published, and required disclaimers and bar numbers are inserted deterministically in code rather than left to a language model to remember. Outside New York, Florida, and Texas you get the baseline pack only. That is a drafting safeguard, not ethics counsel.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Someone finds out their wages are being garnished on a Tuesday, tells nobody, and starts searching that night: what Chapter 7 costs, whether they lose the car, whether their employer finds out. The firm that answers those questions plainly is the firm they call. That decision gets made long before your phone rings.
Shame does the rest of the work. They will not ask a friend for a referral, because asking means saying it out loud. Google is the only place they are willing to be seen looking, which means your visibility there is not one channel among many. For this client, it is the channel.
You have tried the fixes. An agency at several thousand a month producing pages that read like a brochure and one that used the word “eliminate” in a way that made you close the tab. A cheaper writer who did not know the debt relief agency disclosure existed. Every draft comes back needing your read, and your read costs more than the writing did.
So the intake stays thin and unpredictable, while the firm across town has two hundred answered reviews, a listing posted to this week, and a library of pages doing the quiet work of being found by someone who cannot bring themselves to ask a human.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around what you actually file: Chapter 7, Chapter 13, garnishment, foreclosure defence, creditor harassment.
Reviews arrive newest and lowest-rated first. Replies are drafted to match the rating and go out only after you approve them, so nothing about a matter — or whether someone filed at all — is confirmed on your behalf.
Chapter 7 versus Chapter 13, the means test, exemptions, what happens to the house and the car, what a discharge does not cover. theStacc researches, writes, scores, and publishes them with your required disclaimers inserted.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your firm on Google and confirm it. No website needed for Local SEO — it runs from the listing.
theStacc drafts your practice areas, districts served, and tone. You confirm the jurisdiction so the right attorney rule pack is applied, and supply any required disclosure text.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic before anything is written.
Content is written the evening before it is due and posts on schedule — or sits in draft for your approval. Most bankruptcy firms run draft-for-approval.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
One of the most common questions we hear is whether filing means losing the house. For most people it does not. Exemptions protect a set amount of equity, and the numbers depend on your state and how much of the mortgage is paid down. It is worth knowing where you actually stand before the next notice arrives. Consultations are confidential.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Legal marketing agencies commonly quote consumer bankruptcy firms $2,500–$7,000 a month, often on a 12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Billable hours you lose | $2,500–$7,000 | $49–$167 |
| Google posts | When someone remembers | 4–8 a month | 15 a month, planned |
| Attorney ad rules | Your own review, every time | Usually your responsibility | Rule packs run before publishing, fail closed |
| Required disclaimers | Copy-pasted, sometimes missed | Left to the writer | Inserted deterministically from text you supply |
| Blog articles | 1–2 a quarter | 2–4 a month | 30 a month on Blog SEO |
| Contract | — | 12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a consumer bankruptcy account long enough to publish a bankruptcy number, and a firm that spends its days reading other people’s fabricated paperwork does not need ours. What we will put in writing is the mechanism: attorney rule packs covering a baseline plus New York, Florida, and Texas, fail-closed gates that hold content rather than publish it when a rule trips, and deterministic insertion of disclaimers and bar numbers from text you supply. Outside those three states you get the baseline pack only, and we would rather say that than imply coverage we do not have. Rule packs are a drafting safeguard, not ethics counsel — the federal debt-relief disclosures that attach to your firm are still yours to get right. The free 3-day trial lets you read real drafts for your own firm before you pay anything.
What actually moves the needle for bankruptcy lawyers
Related industry guides: SEO for criminal defense lawyers , SEO for estate planning lawyers , SEO for family lawyers , SEO for financial advisors , SEO for immigration lawyers .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most bankruptcy lawyers who choose this are busy running the business, not learning software.
theStacc ships attorney compliance rule packs — a baseline plus New York, Florida, and Texas — that run against content before it publishes, with fail-closed gates: if a rule trips, the content is held rather than pushed live. Required disclaimers and your bar number are inserted deterministically, in code, from text you supply, rather than left to a language model to remember each time. Three honest limits. Outside NY, FL, and TX you get the baseline pack. The federal disclosures that attach to debt relief agency advertising are yours to specify — we insert what you give us, we do not decide what the law requires of you. And this is a drafting safeguard, not ethics counsel. Most bankruptcy firms run draft-for-approval so an attorney signs off on everything; the packs reduce that review, they do not replace it.
No. Outcome and result promises are exactly what the attorney packs are built to catch, and theStacc cannot invent a fee, a figure, a promise, or a deadline in the first place — that is blocked in the code, not a toggle. If a draft leans on outcome language, the gate holds it rather than publishing it. In draft-for-approval mode nothing reaches the public without your read either way.
That is a voice problem, and you control the voice. You set it at setup and theStacc keeps learning from your edits — every change is distilled into standing style rules. There is also a deterministic filter that strips AI clichés before anything publishes. Firms in this vertical usually set a plain, non-alarmist tone and the writing follows it. Read the trial output and judge it.
Price and cadence, mostly. Local SEO is $49/mo, Blog SEO is $99/mo for 30 articles, all three modules bundled is $167/mo, and there is no contract. An agency at $5,000 typically produces two to four articles a month and a monthly PDF. What an agency gives you that software does not is a human strategist and someone to call. If you want that, our Managed Services start at $749/mo.
It only reads what is already public on your Google listing and drafts a reply to it. It never touches your case management system. Replies publish only after your approval, so nothing confirms that a reviewer filed, retained you, or exists in your files.
Local movement typically shows over weeks; organic visibility in a competitive consumer legal category is a matter of quarters. We do not guarantee rankings, traffic, or case volume, and any vendor in this vertical who does is telling you something about themselves. What you can verify immediately is output: posts live, reviews answered, articles published, weekly rank history accumulating.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too.
Consumer filings rise and fall with rates, layoffs, and the end of forbearance programmes, and none of that gives you notice. The firms that catch a rising cycle are the ones that were already visible when it started, because organic position in this category takes quarters to build and cannot be bought back in a fortnight. Every quiet quarter is a quarter of content, reviews, and profile activity handed to the firm on the next block.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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