Competitor Page Audit Worksheet
This worksheet compares your page against a competitor on ten points: title tags, meta descriptions, headings, content depth, images, internal links, and schema markup. For each point it gives the exact browser step that verifies it and the change that closes the gap. Nothing is fetched, so you stay in control of the evidence.
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Before you start
This worksheet is generated in your browser from the two URLs you typed. Neither page is fetched, crawled, or scored here, and no third-party SEO data is used — you open both pages yourself and fill in the columns. That takes about ten minutes and tells you far more than a number would.
The 10-Point Comparison
| Category | What to compare | How to check it | What better looks like |
|---|
Record for your page
Record for the competitor
How to Close a Gap You Find
What is a Competitor Page Audit?
A competitor page audit compares two web pages side-by-side across key SEO elements. Enter your page and a competitor page above and this worksheet tells you what to compare and how to check each item in your own browser — the tool does not fetch or score either page for you.
How It Works
Enter Two URLs
Paste your page URL and a competitor page URL you want to compare against. They label the worksheet.
Get the 10-Point Framework
Ten categories, each with what to compare, the browser step that reveals it, and what a stronger result looks like.
Open Both Pages and Fill It In
View-source and DevTools give you every value on the list. Ten minutes per pair, and you see the real differences.
Frequently Asked Questions
A competitor page audit compares two web pages side-by-side across key SEO elements like title tags, meta descriptions, headings, content length, images, internal links, and schema markup. It helps you understand why a competitor page might outrank yours and identifies specific areas for improvement.
Enter your page URL and a competitor page URL. The page builds a labelled 10-point worksheet for that pair: what to compare in each category, the exact browser step that reveals it (view-source, DevTools, a Google operator), and what a stronger result looks like. You then fill in the two columns yourself.
No. It does not fetch either URL, does not crawl anything, and does not produce scores. Automated scoring of a page you have not looked at tends to hide the thing that actually matters — the difference in substance between the two pages. The worksheet points you at each element and tells you how to read it in about ten minutes per pair.
Ten: title tags, meta descriptions, H1 and heading structure, content depth, images and alt text, internal links, external links, schema markup, canonical tags, and Open Graph social tags.
Yes, 100% free with no signup. Enter any two URLs and get the worksheet instantly.
Yes. Every check in the worksheet is something you can perform on any publicly accessible page from your own browser — view-source, DevTools, and Google’s own operators. Nothing you do here touches the competitor’s server beyond a normal page visit.
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