theStacc posts to your Google listing every couple of days, answers every review, and publishes the collision and claims pages drivers read while they are still standing on the shoulder. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for auto body shops is the work of getting your collision shop to appear when a driver nearby searches after an accident. In practice it comes down to three things: a Google Business Profile that stays active and shows current hours, photos, and services; a steady flow of reviews with replies; and pages on your site that answer the questions a person asks in the first hour after a crash, starting with whether they get to choose the shop.
Collision work is different from most local trades because a third party is usually paying. The insurer has a preferred network, the adjuster has a suggestion, and the driver assumes both are binding. In most US states they are not: the vehicle owner picks the repairer. The shops that get chosen directly are the ones the driver can find and verify in about ninety seconds on a phone, from a kerbside, while they are shaken up and cannot think straight.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
The car in front stopped and she did not. Nobody is hurt but the bumper is on the road and she has never done this before. She calls her insurer, gets a name she has never heard of, then opens Google to check whether that shop is any good. She sees three listings, some photos, star ratings, and whichever one posted recently. Your shop does better paint work than any of them. She has no way to know that.
You know you should be feeding the listing. But you are chasing a supplement on a job the adjuster already short-paid, waiting on a quarter panel that was meant to arrive Tuesday, and explaining to a customer for the third time why their car is still in your shop. Marketing is the thing that gets pushed, every week, forever.
So the DRP work keeps coming in at the insurer’s labour rate and the direct customers who pay properly keep going somewhere else. You are busy and the margin is thin, which is the worst combination there is, because it looks like success from the outside and feels like treading water from the inside.
Then a one-star lands from someone who is actually angry at their adjuster about rental days, not at you, and it sits at the top of your profile for four months being read by every person who considers calling.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around the work you take in: collision repair, paint and refinish, frame and unibody, ADAS calibration, dent removal, glass, restoration.
Reviews are pulled newest and lowest-rated first, so the one about a delay that was really a parts backorder gets a calm public reply while anyone is still reading it.
Who gets to choose the shop, what a total loss actually means, whether to claim or pay out of pocket, how long a bumper repair takes. theStacc researches, writes, and publishes them on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your shop on Google and confirm it. No website needed for Local SEO — it runs from the listing itself.
theStacc drafts your repair types, brand certifications, service areas, and tone from your business. You correct anything wrong before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic.
Content is written the evening before it is due and posts on schedule — or waits for your approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
After a collision, a lot of people assume the insurer picks the repair shop. In most states you do. The insurer can recommend a network shop, but the vehicle is yours and so is the choice of who fixes it. If you are unsure what your policy says, bring it in with the estimate and we will read it with you before anything gets scheduled.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Collision marketing agencies commonly quote $1,500–$4,000 a month, usually on a 6–12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your evenings | $1,500–$4,000 | $49–$167 |
| Google posts | When you remember | 4–8 a month | 15 a month, planned |
| Review replies | Weeks later, if at all | Usually an add-on | Drafted for every review |
| Blog articles | Almost never | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a body shop account long enough to show you a body shop number, and a fabricated quote from an imaginary shop owner would tell you exactly how much the rest of this page is worth. What transfers between industries is the mechanism: the same engine that ranked our own site from a brand-new domain runs your listing and your blog. The free 3-day trial exists so you can judge the output on your own shop before paying for anything.
What actually moves the needle for auto body shops
Related industry guides: SEO for auto dealers , SEO for auto detailing , SEO for auto repair shops , SEO for driving schools , SEO for new car dealerships .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most auto body shops who choose this are busy running the business, not learning software.
Because referral volume is decided by somebody else and can be reduced without warning. Direct customers are the part of your mix you control, and they are usually the better-paying part, because the labour rate is not set by a network agreement. Google visibility is how a driver finds you without an adjuster in the middle. It does not replace your DRP work, it just stops that work from being your only source.
No, and we would rather say that plainly than let you find out later. theStacc ships compliance rule packs for attorneys, US healthcare, US mortgage, California real estate and fair housing, and California contractors, plus universal FTC and fake-review rules. There is no insurance pack. If your state or your insurer agreements restrict how you may advertise around claims, deductibles, or steering, review that with your own counsel and run theStacc in approve-first mode so you read everything before it publishes.
You can run in approve-first mode and read every post before it goes out. Separately, theStacc physically cannot invent a price, an estimate figure, a promo code, or a deadline — that is blocked in the code, not a setting you can toggle off. Phone numbers are stripped automatically because Google rejects posts containing them. What it will write about is process: how estimates work, what a supplement is, how long a repair type usually takes.
It still gets a reply, and that reply is the part other customers read. Reviews are pulled newest and lowest-rated first so the bad one surfaces immediately instead of after a season, and the drafted response is matched to the rating rather than run through one generic template. You approve it, then it publishes straight to Google. We do not filter, suppress, or generate reviews — that breaks Google policy and FTC rules and it is the fastest way to lose a profile you spent years building.
Not for Local SEO at $49/mo — it runs entirely from your Google Business Profile. Plenty of shops operate on the listing alone. A website only matters if you want Blog SEO at $99/mo, which publishes articles to your own site.
Local movement usually shows over weeks, and we do not guarantee rankings or job volume. What you can verify immediately is output: posts live, reviews answered, articles published. The weekly rank history then shows direction over time rather than a single snapshot, which is the only honest way to look at it.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too. Month to month, no exit fee.
Every job that arrives through a referral network arrives with someone else’s labour rate attached. The jobs that come from a driver who searched, read your reviews, and rang you are the ones where you set the terms. Those only exist if you are findable at the moment they look, and that visibility is built over months of a listing staying active. It cannot be assembled the week you decide you need it.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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