Your website is the manufacturer’s. Your Google listing is yours. theStacc posts to it every couple of days, answers every review, and tracks where you sit against the same-brand store down the highway. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for new car dealerships is the work of ranking a franchise store for the searches that decide which of several same-brand dealers a buyer visits. It is a narrower job than general dealership marketing, because the manufacturer already owns the brand and model searches and usually controls your website platform. What remains is genuinely yours: the Google Business Profile for your rooftop, your reviews, your service and parts demand, and whatever content your site lets you publish.
The competition that matters is not the independent lot across town — it is the store with the same badge on the sign twenty-five miles away, bidding for the same brand-plus-city search with the same OEM-approved website vendor and roughly the same co-op agency. When the platform, the inventory feed, and the brand messaging are near-identical between you, the differences that remain are local: which listing is active, which one has more recent reviews with replies, and which one shows up on the map when someone searches for service. If you run an independent or multi-brand lot instead, the auto dealers page is the one written for you.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
A buyer searches the brand plus your city. He gets the manufacturer’s national site, a couple of classifieds, and a map with three dealers on it. All three of you have the same brand template, the same photography, the same finance banner. The only thing that separates you on that screen is star count, review recency, and whether your listing looks like anyone works there.
You cannot fix that on the website, because the website is not really yours. The platform is OEM-approved, the changes go through a vendor ticket queue, and the co-op agency sends a monthly report full of impressions that nobody in the store has ever acted on. You are paying for marketing and receiving paperwork.
Meanwhile the part of the business that actually carries the store — service and parts — is competing with independents who post to Google every week and have hundreds of reviews. Fixed ops is where your gross lives, and it is being marketed by nobody, because everyone in the building is focused on units.
Then the CSI score dips a point, the review from the customer who waited four hours for a recall part sits unanswered at the top of your profile, and the next buyer who reads it never becomes a name in the CRM. Nothing shows up as a loss. It just was not a sale.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
Your Google Business Profile belongs to the rooftop, not the OEM. theStacc plans 15 posts a month — roughly every two days — across sales, service, parts, recalls, and the model lines you carry.
Reviews are pulled newest and lowest-rated first, so the service-lane complaint gets a calm public reply the same week instead of anchoring your profile for a quarter.
If your OEM platform allows a blog, or you run a separate site for service and parts, theStacc researches, writes, and publishes the maintenance, warranty, and lease-end pages your owners search for.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your store on Google and confirm it. No website access needed for Local SEO — it runs from the listing, so no OEM vendor ticket is involved.
theStacc drafts your model lines, service and parts offering, market area, and tone from your business. You correct anything wrong before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit or regenerate any topic.
Content is written the evening before it is due and posts on schedule — or waits for your approval. Given brand advertising rules, most franchise stores run approve-first.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history, so you can see where you sit against the same-brand store nearby.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
A question we get most weeks in the service drive: does having work done somewhere else void your factory warranty? No. You can service the vehicle where you like, as long as the required maintenance is performed and you keep the records. What matters is proof the work was done on schedule. Bring your receipts in and we will check your history against the factory schedule for you.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Franchise dealer marketing agencies commonly quote $3,000–$8,000 a month per rooftop, often partly co-op funded and usually on an annual agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost per rooftop | The GM’s evenings | $3,000–$8,000 | $49–$167 |
| Google posts | When someone remembers | 4–8 a month | 15 a month, planned |
| Review replies | Days later, if at all | Usually an add-on | Drafted for every review |
| Blog articles | Almost never | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly impressions deck | Weekly, per keyword, with history |
| Contract | — | Annual is typical | Month to month |
| Who owns the content | You | Often the agency or the platform | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a franchise rooftop long enough to show you a rooftop number, and a made-up quote from a fictional general manager would tell you precisely what the rest of this page is worth. What transfers between industries is the mechanism: the same engine that ranked our own site from a brand-new domain runs your listing and your content. The free 3-day trial exists so you can look at real output for your store before paying for anything, which is a shorter commitment than any co-op agency will offer you.
What actually moves the needle for new car dealerships
Related industry guides: SEO for tire shops , SEO for used car dealerships , SEO for auto body shops , SEO for auto dealers , SEO for auto detailing .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most new car dealerships who choose this are busy running the business, not learning software.
Yes, for the part that matters most. Local SEO at $49/mo runs entirely from your Google Business Profile and needs no access to your website at all, which is exactly why it suits franchise stores. Blog SEO is the module that needs a site you can publish to. If your OEM platform will not take it, some groups run a separate service-and-parts site for that purpose, and some simply run Local SEO alone. Tell us your setup on a demo and we will say plainly whether the blog module is usable for you rather than sell it anyway.
Run approve-first mode, which is what we recommend for any franchise store, and nothing goes out until a person in your building reads it. Separately, theStacc physically cannot invent a price, a payment, a rebate, an APR, or a deadline — that is blocked in the code, not a setting. The categories that get manufacturers upset are almost entirely pricing and offer claims, and those are the categories it will not generate. We do not, however, ship an OEM brand-guideline rule pack; the compliance packs that exist cover attorneys, US healthcare, US mortgage, California real estate and fair housing, and California contractors.
Different job and a different price. Co-op money largely goes to paid media and brand campaigns aimed at unit sales this month. This is the recurring organic work underneath it: the listing staying active, reviews answered, and content published week after week. It is $49–$167 a month, month to month, so it does not have to replace anything to be worth trying. What it will not do is manage your paid search or your inventory feed.
Each rooftop has its own listing, its own keywords, and its own posting schedule, and content is distributed across locations rather than all aimed at one store. Pricing depends on how many locations you run — check the pricing page or ask on a demo and you will get a straight number.
Yes. There is a review request kit: a direct review link, a QR code that works well on a service-drive invoice, and message templates for text and email. What we will not do is generate reviews or screen unhappy customers out before they leave one. That breaks Google policy and FTC rules, and for a franchise store it also puts your CSI reporting somewhere you do not want it.
Local movement usually shows over weeks, and we do not guarantee rankings, lead volume, or units. What you can verify immediately is output: posts live, reviews answered, articles published. The weekly per-keyword rank history then shows direction over time, including how you sit relative to other stores appearing for the same searches.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too. Month to month, no exit fee and no annual commitment.
Service and parts keep a franchise store alive between good months, and the customers who leave the service drive for an independent rarely come back for the next vehicle either. Those independents post to Google every week and collect reviews from every ticket. That gap widens quietly, one retention point at a time, and it is not something a unit-focused co-op campaign is even looking at. The listing work that closes it is cheap and it is slow, which means the only variable you control is when you start.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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