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Open a social post in Content Hub, choose Review, and select the channel tab you want to change. Click Edit post to open the editing drawer.
Edit post drawer with caption, hashtag chips, first comment, Cancel, and Save changes

Edit the selected channel's copy, then save your changes.

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What each field changes

Use the Optimize … with AI buttons for help with individual fields, then review the result. AI assistance requires an active Social plan.

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Save and check

  1. Click Save changes. The button becomes available when something has changed.
  2. Check the updated copy in the review view.
  3. Switch to the next channel and repeat if it needs different wording.
  4. Review the final post and its schedule before approving or publishing.
Cancel closes the drawer without saving your edits. If a save fails, the drawer stays open with your edits and an error message. Resolve the reported problem and try again.

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Media and scheduling

  • Images: Use Edit Social Images for canvas tools, markup, and image versions.
  • Videos: Play the clip in the preview. The drawer edits its caption, tags, and comment; it does not trim or replace the footage. See Create Video Posts.
  • Timing: Use Set schedule in the review view and check its displayed timezone. See Publishing & Scheduling.
Editing controls can be unavailable while content is being generated or after it has been published. Review the post’s status before making changes.