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This guide takes you from signing up to your first batch of content. theStacc walks you through every step with a guided setup, so you only need to answer a few questions about your business. Setup is per project. A project is one business (or one website) and its content. You complete setup once for the first module you turn on, and each project keeps its own settings, content plan, and subscription. You can add more modules or more projects later, and each one runs its own short setup.

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Create your account

Sign up at app.thestacc.com/signup. You have two options:
  • Sign up with Google - one click, no password to remember, and your email is already verified.
  • Email and password - enter your email and a password, then create the account.

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Verify your email

If you sign up with email and password, you must confirm your email address before you can reach your dashboard. After you submit the form, theStacc sends a confirmation email to the address you used. Open it and click the link - that brings you back to the app, signed in, and drops you straight into setup. If you sign up with Google, this step is handled for you and you go straight to setup.

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If the verification email never arrives

Give it a couple of minutes first - delivery is usually fast but can lag. If it still hasn’t shown up:
  1. Check your spam or junk folder. Confirmation emails sometimes land there. Mark it as “not spam” so future emails arrive in your inbox.
  2. Confirm the address. Make sure you typed your email correctly. A small typo means the email went somewhere else.
  3. Try signing up with Google instead. Google sign-in skips email verification entirely and is the fastest way in.
  4. Still stuck? Reach out through thestacc.com support and we’ll get you verified.
Until your email is confirmed, the dashboard stays out of reach - this is a security step that keeps your account yours.

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Choose your module

The first thing setup asks is which module you want to start with:
  • Content - AI-written, SEO-optimized blog posts published to your website.
  • Local SEO - Google Business Profile optimization, reviews, and local search visibility.
  • Social - AI-generated social posts across Instagram, LinkedIn, Facebook, and X.
Pick one to begin. Each module is its own subscription and starts with a free trial for 3 days, then continues on a monthly or yearly plan (billing yearly saves 17%). You can add the other modules to the same project later from your dashboard - you don’t have to set them all up at once. What follows depends on the module you chose. The three setup flows are below.

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Content SEO setup

  1. Enter your website URL (required) - theStacc analyzes your site to understand your business, category, and what you already publish. You can type the domain without https://.
  2. Review the analysis - confirm the business category and description theStacc detected. You can edit either before continuing.
  3. Choose your target audience (required) - theStacc generates buyer personas (ICPs) from your site. Select the ones that fit, or add your own. These shape the tone and topics of every post.
  4. Set target locations (optional) - add specific cities or regions if you serve a local area, or skip this step for global reach.
  5. Review publishing options - setup shows the platforms you can publish to later: WordPress, Custom Webhook, Ghost CMS, and Webflow. You connect your actual account afterward in Settings > Publishing - nothing is required here to finish setup.
  6. Start your trial - choose a monthly post volume, Try for free, and your content plan begins generating.

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Local SEO setup

  1. Search for your business (required) - enter your business name and location. theStacc finds your Google listing.
  2. Select your business - pick the correct listing from the results.
  3. Add business context - review and edit your Services, Pain Points your customers have, and your Business Hours for each day of the week. theStacc pre-fills these from your listing; refining them makes your local posts more accurate.
  4. Start your trial - Try for free. A short finalizing screen confirms your business and sets up your local presence before you land on the dashboard.

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Social Media setup

Social setup has six steps and gives the AI everything it needs to post in your brand’s voice and look.
  1. Enter your website URL (required) - theStacc analyzes your site to learn your business and pull in your brand colors automatically.
  2. Review your business profile - confirm the business name, category, and description, and review the competitors theStacc detected. Edit anything that’s off.
  3. Choose your customer segments (required) - select the audience segments theStacc generated from your site. This focuses your content on the people you actually want to reach.
  4. Set your brand and visual style - this is what makes your posts look like you:
  • Brand colors - add up to 5. If theStacc detected colors from your website, click to add them, or set your own with the color picker.
  • Brand logo (optional) - upload a logo (PNG, JPG, or SVG, up to 5MB) to include in generated images.
  • Image style (optional) - choose Flat Illustration, Photography, or UI & Shapes for your post visuals.
  • Reference images (optional) - upload up to 10 images whose look you want your posts to match.
  • Fonts (optional) - pick from preset heading-and-body font pairings for your graphics.
  • At least one brand color is required so the AI can generate on-brand images.
  1. Set your content preferences - tune what gets written:
  • Content pillars (required, 2-6) - choose the themes your posts revolve around: Education, Authority, Social Proof, Brand Personality, Community, and Conversion. The first three are suggested by default.
  • Publishing platforms (required, at least 1) - choose any of Instagram, LinkedIn, Facebook, and X. Instagram and LinkedIn are selected by default. You connect the actual accounts after onboarding, from Social > Settings > Connections.
  • Brand voice (required) - pick one: Professional, Casual, Witty, Inspirational, Educational, or Bold.
  • Content language - the language your captions are written in (defaults to English (US); over 30 languages available).
  • Quick settings (optional) - hashtag strategy (auto-generate, you provide, or none), emoji usage (frequent, moderate, minimal), and a carousel toggle for multi-slide posts.
  • Call-to-action (optional) - turn on a default CTA and add the link and text to append to your posts.
  1. Start your trial and posting schedule - Try for free, and theStacc builds your first content plan automatically. On the trial, you get a 7-day plan (one post per day, 7 posts). When you continue on a paid plan, your plan becomes a full 30-day cycle (30 posts). Posts are spaced one per day across the plan - there’s no time-of-day picker to set during onboarding. New posts follow your chosen publishing mode (saved as drafts, sent for approval, or auto-published) once you connect your accounts.

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What’s required vs optional

To finish setup for any module you only need the essentials:
  • Content: a website URL and at least one target audience. Locations and publishing connections are optional during setup.
  • Local SEO: your business name and location, then confirming your listing. Editing services, pain points, and hours is recommended but optional.
  • Social: a website URL, at least one customer segment, at least one content pillar (2-6), at least one platform, a brand voice, and at least one brand color. Logo, image style, reference images, fonts, hashtags, emoji, carousels, and CTA are all optional.
Everything you skip during setup - publishing connections, extra locations, logos, schedules - can be added or changed later from each module’s settings.

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After setup

Once setup finishes, you land on that module’s dashboard and your first content begins generating. Your dashboard shows each active module, what’s been created, and anything waiting on you. To add another module to the same project, or to set up a second project, start a new setup from your dashboard - each runs its own short flow.

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Next steps