Content Preferences & Pillars

Your content preferences tell theStacc what to post about, how it should sound, and whether posts go out on their own. These settings live across two places: content pillars and engagement options under Social Media > Settings > Brand & Style (and the Preferences sections), and the publishing preset plus posting schedule under Social Media > Settings > Connections. Set them once and every generated post follows them.

Content pillars#

Content pillars are the themes your social feed is built from. Instead of asking you to pick individual post ideas, theStacc balances your posts across the pillars you choose so your feed stays varied and on-strategy.

The six pillars#

There are six pillars to choose from, each with its own icon in the settings grid:

• Education (graduation-cap) - Listicles, how-tos, frameworks, mistake posts, explainers.
• Authority (lightbulb) - Hot takes, contrarian views, original data, industry opinions.
• Social Proof (star) - Case studies, testimonials, numeric results, client wins.
• Brand Personality (video camera) - Founder stories, process reveals, behind the scenes, culture.
• Community (chat bubbles) - Questions, engagement posts, audience conversations.
• Conversion (newspaper) - Lead magnets, free resources, DM-based offers.

Education, Authority, and Social Proof are marked Suggested and are the default selection for a new project.

Choosing your pillars#

1. Open Social Media > Settings > Brand & Style and find the Content Pillars card (also available in the Preferences content section).
2. Click a pillar to add or remove it. Selected pillars are highlighted with a checkmark.
3. You must keep at least 2 and can choose up to 6. The counter at the top of the card shows how many you have selected.

Changes save automatically.

How pillars steer your posts#

When theStacc builds a content plan, your pillar choices become weights that drive every post:

1. For each post, theStacc looks at what you have published recently (the last 14 days) and picks the pillar that is most under-represented versus your chosen mix. This keeps any one theme from taking over your feed.
2. That pillar then narrows the choice of archetype - the actual post format, like a Listicle Carousel, Case Study Carousel, Hot Take, or Question Post. Each archetype belongs to a primary pillar, so picking pillars effectively picks which kinds of posts you will see.
3. Selecting all your pillars equally spreads posts evenly across them. Leaving a pillar out means theStacc will not pull from it - for example, dropping Conversion turns off promotional and lead-magnet posts.

Some archetypes need supporting material before they can be used. Case studies, testimonials, and original-data posts only appear once you have added that material to your project, so the related pillars lean on your other selections until then.

Legacy pillar names#

The six pillars above are the current set. Older projects and posts may show earlier pillar labels such as Educational, Thought Leadership, Product Highlights, Industry News, Behind the Scenes, or Engagement. theStacc automatically maps these to the current pillars (for example, Thought Leadership maps to Authority and Behind the Scenes maps to Brand Personality), so older content keeps working and nothing needs to be re-done.

Publishing presets#

The publishing preset decides how much of the work theStacc does for you. Choose one under How should posts go out? on the Social Media > Settings > Connections page. Only project admins can change it.

• Full autopilot - theStacc creates each scheduled post and publishes it to your connected accounts automatically, with no review step.
• Draft for me - theStacc creates each scheduled post and holds it in Review. You approve the ones you want, and approved posts publish at their scheduled time.
• Manual - Automatic posts are off. You create and publish posts yourself from the Social Dashboard.

Each preset sets two things at once: whether automatic generation is on, and whether finished posts publish straight away or wait for your approval.

A few things to know:

• Full autopilot and Draft for me need at least one connected social account. If nothing is connected, you will see a prompt to connect an account, and only Manual stays available.
• Manual is always available, even with no account connected - choosing it simply turns automatic posting off.
• A short status line under the presets confirms what will happen next, for example that a new post will be created and published to your connected accounts on your schedule.

Posting schedule#

The posting schedule tells theStacc which dates and times your automatic posts should go out. It sits just below the publishing preset on the Connections page. When a content plan is generated, the posts are assigned to your upcoming schedule slots in order.

Times use your project timezone.

Add a slot#

1. In the Posting schedule card, pick a date on the calendar. (Past dates can't be selected.)
2. Set a Start Time.
3. Click Add to schedule.

The new slot appears in the Scheduled dates list. Slots are kept in chronological order automatically, so you don't need to sort them yourself. You can't add the same date and time twice.

Remove a slot#

Click the × next to any scheduled slot to remove it.

About times#

The time picker accepts a time of day and theStacc handles both 12-hour and 24-hour formats - whichever your device shows, the saved slot reads back in a clear 12-hour format (like 10:00 AM). Set a time a little ahead if you want the post to go out at an exact moment; a time that is very soon or already past will publish as soon as the post finishes generating. You can always change any individual post's time later from the dashboard.

Content language#

By default, posts are written in English. You can switch the whole project to another language under the Voice section of Social Media > Settings > Brand & Style, in the Content Language dropdown.

The chosen language is stored per project and applies to everything theStacc writes for that project - the content plan, post topics, and captions all come out in your selected language using its native script.

theStacc supports 30+ languages, including:

• English (US), English (UK), Spanish, French, German, Portuguese, Italian, Dutch
• Japanese, Korean, Chinese (Simplified), Thai, Vietnamese, Indonesian, Malay, Filipino/Tagalog
• Hindi, Bengali, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Punjabi, Urdu
• Arabic, Turkish, Russian, Polish, Swedish, Danish, Norwegian, Finnish

Words and phrases to avoid#

In the Voice section, the Words & Phrases to Avoid list lets you block specific words or phrases. Type a word or phrase and press Enter to add it; click the × on any tag to remove it.

theStacc instructs the AI never to use the words on this list when it writes your captions, so they are kept out of generated content. Use it for off-brand terms, competitor names, or sensitive wording you never want in a post. If you have trained a custom brand voice, any words that profile learned to avoid are combined with this list automatically.

This is the content-safety control we apply today. Stronger, automatic compliance checks for regulated wording are planned and will build on this same list.

Custom image rules#

When you choose Your Brand Style (your own uploaded reference images) as your image style on the Image Style tab, a Custom Image Rules box appears. Anything you type here is added to every image prompt theStacc generates - for example: "Always use dark backgrounds. No people in images. Keep the text area at the bottom." It's the easiest way to enforce a visual rule across all your post images without editing them one by one.

Related articles#

• Content & Scheduling - the post editor, content plan generation, and per-post scheduling.
• Brand & Style - brand colors, logo, fonts, image style, and voice.
• Publishing & Scheduling - how publishing modes and review queues work for content.