Repurpose from Blog

Already wrote a great blog post? Repurpose it into social media drafts in one click. theStacc reads the article and writes a social post that leads with its single most valuable idea - so you don't have to start from a blank page every time you want to share your work.

This is an emerging feature, so the steps and options below describe how it works today. Expect it to grow over time.

What it does#

From a blog post, theStacc creates social drafts written for social media - a caption plus a generated image, not just a copy of your article.

• The draft is generated for the platform, so the wording fits a social audience rather than reading like the blog headline.
• If the article has a published link, theStacc includes it in the caption when it reads naturally.
• Every draft created this way keeps a reference back to the blog it came from (its source blog). That reference is what lets theStacc group your repurposed drafts together and tell them apart from posts you create directly in Social.

Repurposed drafts land alongside your other social posts and publish the same way any social post does.

Repurposing a blog#

You start from the blog itself:

1. Open the blog post from your content list.
2. In the blog's side panel, find the Repurpose to Social button.
3. Click it. theStacc creates the social drafts and a preview opens so you can see the caption and image.

The Repurpose to Social button only appears once a blog has real, finished content worth sharing - that means a post that is published, approved, scheduled, or waiting for your review. A blog that hasn't been generated yet has nothing to repurpose, so the button stays hidden until it's ready.

Generation runs in the background, so you can close the preview without losing anything - the drafts keep building and the button turns into a live progress bar you can tap to reopen.

Finding your repurposed drafts#

Repurposed drafts are saved with your project, so you can come back to them later.

If you have the Social Media module, the simplest way to see only these drafts is to filter your posts list to repurposed-only. That narrows the list to posts that were created from a blog (the ones carrying a source-blog reference) and hides everything you created directly in Social.

If you don't have the Social Media module, you'll find your repurposed drafts in the Generated social drafts section on your content dashboard. Each one shows its image and caption; click a draft to open the preview, where you can publish it or pick up where you left off.

Works even without a Social subscription#

You do not need a Social Media subscription to repurpose a blog or to find the drafts you created.

• A project on the Content SEO module gets to try this - the first repurpose on a project is free.
• After generating, you can connect any one social account and publish that first draft for free. No plan needed for your first one.
• Listing your repurposed drafts is never blocked by a subscription. Even a blog-only project can always pull up its own repurposed drafts and review them.

When you're ready to share every blog across all your platforms - with full scheduling and editing - that's what the Social Media module adds.

Good to know#

• This is a newer, evolving feature. What it generates and how it behaves may expand, so treat the details here as today's behavior.
• Repurposed drafts have no content pillar (they came from a blog, not from your social content plan), so they show up labeled generally rather than under a pillar.

Related#

• Content & Scheduling - edit captions, manage images, and schedule your social posts (including repurposed drafts) across platforms.
• Content SEO Overview - how theStacc writes the blog posts you can repurpose in the first place.