Business Setup

Before generating content, theStacc needs to understand your business. These settings shape every piece of content the AI creates.

Website information

Navigate to Content SEO > Settings > Business Details. Enter:

• Website name and URL
• Business description - A brief overview of what you do
• Website logo - Upload your logo for branded content

Features and pain points

Add your key business features and customer pain points as tags. These tell the AI what to emphasize and what problems to address in generated content.

• Features - What your product/service offers (e.g., "24/7 support", "Free shipping")
• Pain points - Problems your customers face (e.g., "Slow delivery times", "Complicated setup")

Target audience (ICP)

theStacc generates Ideal Customer Profiles based on your business. Each segment includes a name and description. You can:

• Enable or disable segments to control who content targets
• Edit segment descriptions for more accuracy
• Add new custom segments
• Delete irrelevant segments

Business location

Set whether your business is online or has a physical location:

• Online - Choose Global or Specific Locations
• Offline/Physical - Specify your locations (required)

For specific locations, select countries and states/regions. This affects keyword targeting and local content relevance.

Competitors

Add competitors by their website URL under Settings > Competitors. For each competitor:

• theStacc auto-fetches their favicon
• Add a "How we differ" description explaining your advantage
• The AI uses competitor info to differentiate your content

Sitemap configuration

Under Settings > Content Details, configure:

• Sitemap URL - Enter or auto-discover your sitemap
• Blog address - The URL path where blogs live on your site
• Example articles - Up to 3 example blog URLs to help the AI match your content style