Business Setup

Before theStacc writes a single blog, it needs to understand your business. The settings on this page are the foundation the AI builds on - your website, what you offer, who you're trying to reach, where you operate, who you compete with, and how your site is structured. Get these right once and every blog comes out sharper, more on-brand, and more relevant.

Most of this is filled in for you automatically when you first add a project: theStacc scans your website and drafts your description, features, audiences, and competitors. Your job here is to review what it found and correct anything it got wrong.

All of these settings live under your project's Content settings in the left sidebar:

• Business Info - Business details, audiences, and competitors
• Content & SEO - Your sitemap and example articles
• Sources - Your own documents, brand voice, and brand images
• Preferences - Writing style, image style, and content rules

These settings are per project. If you run more than one website, switch projects first using the project selector, then open settings.

Business details#

Go to Content > Business Info > Business Details. There are three things here.

Your website and description#

• Website URL - Detected from your project and shown read-only, with your site's favicon next to it. This is the site theStacc writes for.
• Category - A short label for what kind of business you are (for example, "SaaS/Software" or "Dental Clinic"). Edit it to be accurate - it helps the AI pick the right tone and topics.
• Description - A few sentences describing what your business does. This is one of the most important fields on the page. The clearer and more specific it is, the better your content. Click Save to keep your changes.

Features and services#

Open the Features & Services tab. Add the things you offer or the strengths you want the AI to emphasize - one per line. Examples: "24/7 support", "Free same-day shipping", "Board-certified specialists".

These become talking points the AI can weave into your blogs, so list what actually sets you apart and what you'd want a customer to know. Use the input to add an item, edit any item inline, remove ones that don't apply, then click Save.

Target locations#

Open the Target Locations tab. If your business serves specific places - a city, a region, a country, or a defined service area around a storefront - add them here so your content and keywords are tuned to where your customers actually are.

You can add a location by:

• City - a city (optionally with its state and country)
• Pin code / ZIP - a specific postal code
• State / region
• Country
• Business location - your storefront, with a service-area radius in kilometres; theStacc can also pull in nearby cities within that radius

Each location can be toggled on or off and marked primary or secondary, so you can keep a list of places without targeting all of them at once. If you sell purely online with no geographic focus, you can leave this empty.

Keeping your business info up to date#

At the top of the Business Info settings there's a Re-scan website option ("Business info out of date?"). Use it after you've redesigned your site or changed what you offer. theStacc re-crawls your homepage and up to seven sub-pages, then refreshes your description, features, and competitors using AI. A scan usually takes 20 to 60 seconds.

Re-scanning is safe: your manual edits are kept, and competitors and audiences you added yourself are preserved. When it finishes, theStacc shows you a before-and-after summary of exactly what changed so nothing is updated behind your back. (Re-scanning uses AI, so it requires an active blog plan.)

Target audiences (ICP)#

Go to Content > Business Info > Audience. This is where you define who your content is written for - your Ideal Customer Profiles. theStacc drafts a starter set of audience segments from your website during setup; refine them here.

Each segment has:

• Audience name - a short label, for example "Small Business Owners" or "First-time Homebuyers"
• Description (optional) - a fuller picture of who they are, what they care about, and what they're trying to solve. The more specific this is, the better the AI can speak to them.
• Active / inactive toggle - controls whether this segment is currently used when writing content

Flip the toggle to focus content on the audiences that matter right now. Inactive segments stay saved (greyed out on the card) but are set aside, so you can switch focus later without re-typing anything.

For each segment you can:

1. Add a new segment with the Add button - enter a name and an optional description.
2. Edit a segment with the pencil icon to refine its name or description.
3. Delete a segment you no longer need with the X icon.
4. Turn it on or off with the toggle instead of deleting, when you just want to pause it for now.

A good audience description names the person, their situation, and their goal - not just a job title. "Office managers at 10-50 person firms who are responsible for facilities and want to cut maintenance costs" gives the AI far more to work with than "managers".

For the full guide to audiences alongside competitors, see Competitors & Audiences.

Competitors#

Go to Content > Business Info > Competitors. Adding competitors does two things: it tells theStacc which sites to study for keyword opportunities, and it gives the AI a clear picture of how to position you against them.

You can add up to 10 competitors. The counter at the top shows how many you've used (for example, 3/10). Bigger, well-established competitors give the best keyword insights.

To add one:

1. Type a competitor's website into the input - either a full URL like https://competitor.com or just competitor.com - and click Add (or press Enter).
2. theStacc automatically pulls in that site's favicon so the list is easy to scan.
3. Fill in the How we differ note for that competitor (more on this below).
4. Click Save to keep your changes. Use Cancel to discard them.

You can edit a competitor's URL inline or remove one with the X icon at any time.

Writing a good "How we differ" note#

The How we differ field is where you tell the AI your real advantage over a specific competitor, in your own words. This is what lets your blogs make the case for you without sounding generic.

A strong note is concrete and comparative. Instead of "we're better", write something the AI can actually use, for example:

• "They're enterprise-only with long contracts; we're month-to-month and set up in a day."
• "They focus on price; we focus on white-glove onboarding and a dedicated success manager."
• "They sell software only; we pair the software with done-for-you services."

Keep it to a sentence or two, make it specific to that competitor, and lead with the difference that matters most to your customer.

For more on getting the most out of competitors, see Competitors & Audiences.

Content details (sitemap and example articles)#

Go to Content > Content & SEO. These settings help theStacc understand your existing site structure and match your writing style.

Sitemap URL#

Your XML sitemap lets theStacc discover and categorize the pages already on your site, which powers smarter topic suggestions and internal linking.

1. Enter your sitemap URL (for example, https://yoursite.com/sitemap.xml) - or click Auto-detect to have theStacc try to find it for you.
2. Click Parse Sitemap. theStacc reads your sitemap and builds an insights panel.

Once parsed, the Sitemap Insights panel shows your total page count, how many of those are blog posts, how often your site updates, a breakdown of page categories, and your most recent blog posts. Below that, Discovered Pages lets you browse every URL theStacc found, grouped by type, and add specific pages to your internal-link list with one click.

Main blog address#

Enter the URL path where your blog posts live, for example https://yoursite.com/blog. theStacc uses this to tell which pages in your sitemap are blog posts versus regular pages, so its insights and internal linking stay accurate.

Best article examples#

Add up to 3 of your best existing articles by URL. theStacc analyzes these to learn and match your writing style, so new blogs feel like they came from the same author.

Add a URL and click Add (or press Enter); remove one with the X next to it. Pick articles you're genuinely proud of and that represent the voice you want more of - the quality of these examples directly shapes the quality of what the AI produces. Click Save Changes when you're done.

Sources: your documents, brand voice, and images#

Go to Content > Sources. Everything above tells theStacc about your business; Sources gives it your actual material so blogs are accurate, sound like you, and use your real visuals. There are three tabs.

• Source material - Upload PDFs, Word documents, or text files (PDF, DOCX, DOC, TXT, or Markdown, up to 50 MB each), or paste text directly. theStacc treats these as the primary source of truth when writing, so content stays factually accurate to what you provide. The first source is the most authoritative.
• Brand voice - Upload writing samples and let theStacc extract a voice profile - tone, vocabulary, signature patterns, and words you do and don't use - so blogs sound like your team wrote them.
• Brand images - Upload product screenshots, photos, or diagrams (PNG, JPG, WebP, or GIF, up to 15 MB each). theStacc describes each one so it can drop your real images into blogs instead of only generated art.

Sources are powerful enough to deserve their own guide. For uploading, primary-source ordering, extracting your brand voice, and managing brand images, see Sources & Brand Voice.

How these settings shape your content#

Garbage in, garbage out works in reverse here: the more accurate context you give theStacc, the sharper every post becomes. Your description and features tell the AI what to emphasize, your audiences tell it who to write for, your competitors and "How we differ" notes tell it how to position you, your locations tune your keywords, and your sources and brand voice make every blog read like you wrote it yourself.

It's worth spending 15 minutes getting these right before you generate your first batch. You can come back and refine them at any time - changes apply to future content.

Related articles#

• Competitors & Audiences - go deeper on positioning and who you write for
• Sources & Brand Voice - feed the AI your documents, voice, and images
• Preferences - control writing style, image style, and content rules
• Content Plans & Keywords - turn this setup into a publishing plan