Competitors & Audiences

Two settings shape who your content speaks to and how it stands out: your competitors and your target audiences. theStacc feeds both into the brief it uses to plan and write every blog, so a few minutes here pays off across all your content.

Both live under Content SEO > Settings > Business Details (the Audience and Competitors tabs). For the wider setup - website details, features, pain points, and locations - see Business Setup.

Competitors#

Telling theStacc who you compete with helps it write content that highlights what makes you different instead of sounding like everyone else in your space.

Adding a competitor#

On the Competitors tab:

1. Type a competitor's website in the add box - for example competitor.com or https://competitor.com.
2. Press Enter or click Add.
3. The competitor appears as a card. If you left off https://, theStacc adds it for you automatically.

You can add up to 10 competitors. The counter next to the heading shows how many you've added (for example, 3/10), and the Add button is disabled once you reach the limit.

What's on each competitor card#

• Favicon - theStacc automatically pulls the competitor's site icon so the list is easy to scan. If an icon can't be found, the card simply shows no icon.
• Website URL - editable at any time. Changing it updates the favicon and the displayed domain.
• How we differ - a free-text note where you explain your advantage over that competitor (for example, "We offer same-day setup and a dedicated account manager"). This note is optional but highly recommended - it's the part the AI leans on most.

To remove a competitor, click the X on its card.

Saving your changes (batch save)#

The Competitors tab edits as a batch. As you add, edit, or remove competitors, your changes stay as a local draft - nothing is saved yet. A Save and Cancel pair appears at the top right:

• Save writes all your changes at once. You'll see a "Competitors updated" confirmation.
• Cancel discards every unsaved change and restores the last saved list.

If you navigate away before saving, your draft changes are not kept.

How competitor data is used#

When theStacc plans and writes your blogs, it includes your competitor list - each name plus its How we differ note - in the brief it gives the AI. This is used to:

• Differentiate your content - the AI knows where you claim an edge, so it can emphasize those strengths naturally rather than producing generic, interchangeable posts.
• Find gaps to write about - seeing the competitive landscape helps the AI choose angles and sub-topics that set your content apart instead of repeating what's already saturated.

The more specific your How we differ notes are, the sharper this gets. Vague notes give the AI less to work with.

Note: theStacc uses competitor names and your differentiator notes as written context for content. It does not pull live keyword-ranking data from competitor sites here. To manage the keywords you target, see Content Plans & Keywords.

Target audiences (ICP)#

Your target audiences - sometimes called your Ideal Customer Profile, or ICP - tell theStacc who each blog should speak to. theStacc creates a starting set of audience segments from your website analysis during onboarding, and you can refine them here at any time.

Each audience segment has:

• Segment name (required) - a short label like "Small Business Owners" or "First-time Home Buyers".
• Description (optional) - a fuller picture of who they are, what they care about, and the problems they face. The more detail, the better the AI can tailor tone and topics.
• Active toggle - controls whether this segment is currently in play (more below).

Adding an audience#

On the Audience tab:

1. Click Add. A dialog opens.
2. Enter an Audience name (required).
3. Optionally add a Description - "Describe this target audience in detail."
4. Click Add to save. New segments are created as active.

The Add button stays disabled until you've entered a name.

Editing an audience#

Click the pencil icon on an audience card to open the same dialog pre-filled with its name and description. Make your changes and click Save Changes. As with adding, the name can't be left blank.

Removing or turning off an audience#

You have two ways to take a segment out of rotation:

• Delete it - click the X icon on the card to remove the segment entirely.
• Archive it by toggling off - flip the active toggle off to keep the segment on file (name and description preserved) without deleting it. This is the better choice for a segment you may want back later - turn it on again any time without re-typing everything.

Inactive segments stay visible on the page but appear greyed out so you can tell at a glance which audiences are in play.

Unlike the Competitors tab, audience changes save immediately. Adding, editing, deleting, or toggling a segment is written as soon as you confirm it - there's no separate Save step - and you'll see an "Audiences updated" confirmation.

How audiences shape your content#

Your audience segments and their descriptions go into the brief theStacc uses to plan and write every blog. They influence:

• Tone - content is written to resonate with the people you've described.
• Topics - when planning what to write, the AI maps each blog to a real audience segment (alongside your features and pain points), so posts stay relevant to who you actually serve.
• Focus - clear, specific segments lead to sharper, more targeted articles; broad or vague ones lead to more generic content.

Use the active toggle to steer this over time - turn on the segments you want to reach this season and turn off the ones you're not focused on, without losing your work.

Who can make changes#

Viewing competitors and audiences is open to anyone with access to the project. Editing them requires editor (or higher) access - both the competitor list and the audience segments directly shape every blog's voice and angle, so theStacc gates changes accordingly. If you have view-only access, the add, edit, delete, save, and toggle controls won't appear. Project members and roles are managed in your project's Members settings.

Before you can save#

Competitors and audiences are stored alongside your website analysis. If your website analysis hasn't finished yet, saving here will prompt you to complete it first. This normally happens automatically during onboarding - if you hit this, finish your Business Setup and try again.

Heads up: if you later re-analyze your website, theStacc remembers the competitors and audiences you removed so it won't bring them back. The ones you've added or edited are yours to keep.

Next steps#

• Business Setup - website details, features, pain points, and locations
• Preferences - writing style, image style, and CTA links that further tune your content
• Content Plans & Keywords - choose the keywords and topics your blogs target