Google Business Profile

Your Google Business Profile (GBP) is the most important asset for local search visibility. theStacc connects to your GBP and optimizes it continuously.

Connecting your profile

During Local SEO onboarding:

1. Search for your business by name and location
2. theStacc uses DataForSEO to find matching business listings
3. Select your business from the results (shows name, address, rating)
4. Confirm your business details

theStacc requires your GBP to be claimed and verified.

Profile optimization

Once connected, theStacc analyzes your profile and generates an optimization score covering:

Business information

• Business name accuracy
• Address and service area configuration
• Phone number and website URL
• Business hours (including holiday hours)
• Business description with keyword optimization

Categories

Your primary category is the most important ranking factor for local search. theStacc analyzes your competitors and suggests optimal primary and secondary categories.

Attributes

Google supports dozens of attributes (wheelchair accessible, free Wi-Fi, outdoor seating, etc.). theStacc identifies which are relevant and helps you fill them in.

Google Posts

theStacc generates and publishes local posts (300-500 words) to your Google Business Profile:

• Posts keep your profile active (a ranking signal)
• Content targets your local keywords
• Monthly calendar view shows all scheduled and published posts
• Filter posts by "Upcoming" or "Published"
• Edit posts inline before publishing
• Copy post content to clipboard
• Regenerate posts that need improvement

Configure posting frequency in Local SEO > Settings > Preferences.

Performance tracking

Track your local SEO performance:

• GBP score - Overall profile health
• Map pack appearances - How often you show in the local 3-pack
• Search queries - What searches trigger your listing
• Customer actions - Calls, direction requests, and website visits
• Photo views - How your gallery performs vs competitors