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Holidays and local events are some of the best reasons to publish. A Mother’s Day post, a back-to-school offer, a hometown festival - each one is a natural moment to reach customers. The Promotions Calendar finds those moments for you. Pick a location, and theStacc detects the festivals, holidays, and events happening there each month, then builds creative promotion ideas tailored to your business. Save them, and your scheduled blog posts will weave the promotions in automatically. Find it under Content SEO > Settings > Promotions.

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Turn on promotions for a month

Promotions are set per month, so you stay in control of when you run them.
  1. Open Content SEO > Settings > Promotions.
  2. Use the month navigator at the top (the < and > arrows) to land on the month you want to plan for. The page opens on the current month by default.
  3. Flip the Run promotions this month toggle to Active.
When the toggle is off, the month is left alone - no events are detected and nothing is added to your content. You can turn it on for some months and leave others off. Only project editors can change these settings. If you have view-only access, the controls are disabled.

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Pick a location

Events are local, so the first thing theStacc needs is a city. This is what tells it whether to look for Diwali, Thanksgiving, Oktoberfest, or your town’s summer fair.
  1. In the Location field, start typing a city name.
  2. After a couple of letters, a dropdown of matching cities appears, each with its state and country so you can tell similar names apart.
  3. Click the city you want - or just press Enter to pick the top result.
The search waits a moment after you stop typing before looking things up, so the list stays smooth as you type. It begins searching once you’ve entered at least two characters and returns up to eight matches at a time. Your chosen city shows as a labeled chip. To change it, click the x on the chip and search again.
theStacc detects local festivals, holidays, and events for whatever location you set here, so pick the city your customers are actually in.

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Set your promotion details (optional)

Under Advanced Settings you can give theStacc a few guardrails so its ideas fit your business. All of these are optional - if you skip them, theStacc still generates a full plan.
  • Max Discount (%) - The highest discount theStacc is allowed to suggest. Enter a whole number between 1 and 100. theStacc keeps every suggested discount at or below this ceiling, so it never proposes an offer you can’t honor.
  • Promotion Link - The URL customers should visit for the offer (for example, an offer or landing page on your site). When set, theStacc uses this exact link in the content instead of inventing one.
  • General Theme - An overall angle for the month, like “Summer Sale” or “Growth Month.” theStacc threads this theme through its ideas.
If your website has a primary call-to-action saved, it also shows here under Call to Action for reference. That value is pulled from your website analysis and is edited under Preferences > Content, not on this page.

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Generate a promotion plan

Once a location is selected, you can build the plan.
  1. Click Generate Promotion Plan.
  2. theStacc analyzes the festivals and events for your city in the selected month and writes creative promotion ideas tied to your business. This takes a moment.
  3. The detected promotions appear below, ready to review.
If you’ve already generated a plan for the month, the button reads Regenerate Promotion Plan - use it to get a fresh set of ideas any time.

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What feeds the plan

theStacc grounds every idea in your business, not just the calendar. It draws on your completed website analysis - your business category and description, your features and services, your customer pain points, and your target audience - so the angles actually connect to what you sell. Because of this, you need a finished website analysis on the project before generating. If one isn’t ready yet, theStacc will tell you to complete it first.

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This needs an active plan

Generating a promotion plan uses theStacc’s AI, so it requires an active Content SEO plan. If your plan is inactive or expired, the Generate Promotion Plan button is disabled with a note to upgrade or renew. Saving your settings and turning promotions on still works - it’s only the AI generation step that’s gated.

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Review the detected events

Each idea comes back as its own card so you can see exactly what theStacc found and why. A card includes:
  • The event name and date - what’s happening and when.
  • An event-type label - color-coded so you can scan the month at a glance (see below).
  • A relevance score out of 10 - how well theStacc thinks this event fits your business, so the strongest fits stand out.
  • A creative angle - the marketing idea that ties the event to what you offer.
  • A suggested blog title - an SEO-friendly headline you could publish.
  • Suggested post dates - when the promotional post should go live (usually on or just before the event).
  • A promotion type - such as Discount, Free Consultation, Bundle Deal, Seasonal Offer, Event, Giveaway, or Other.
  • A suggested discount - shown as a badge when one applies, always within your max-discount limit.
  • A suggested call-to-action - the exact CTA wording for the post.
theStacc typically returns three to eight promotions for a month, spaced a few days apart so your audience isn’t overwhelmed, and it leans toward quality over quantity.

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Event types and their colors

Every promotion is tagged with one of seven event types, each with its own color so the calendar is easy to read at a glance:
  • National Holiday (blue)
  • Cultural Festival (orange)
  • Religious Holiday (purple)
  • Commercial Event (green) - things like Black Friday and Cyber Monday
  • Awareness Day (pink) - awareness days, weeks, and months
  • Local Event (amber)
  • Industry Event (cyan)

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See the reasoning behind an idea

Want to know why theStacc picked an event or how it connected the promotion to your business? Click Show reasoning on any card to expand a short explanation. Click Hide reasoning to collapse it again. This is handy for deciding which ideas to keep and which to skip. If a generation doesn’t go through, theStacc shows the reason in a red banner so you can fix it and try again.

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Move between months

Use the < and > arrows in the header to step backward and forward through months and years. Each month keeps its own settings and its own generated plan, so you can map out a whole season - turning promotions on for the months you want, picking a location, and generating a plan for each.

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Save your promotion plan

When you change the toggle, location, or any advanced setting, Save and Cancel buttons appear in the header.
  • Save stores your settings for that month.
  • Cancel discards your changes and restores the last saved values.
Your generated ideas are saved with the month automatically once generation finishes - you don’t need to save each card by hand.

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How promotions reach your content calendar

This is where it pays off. Once a month has promotions turned on and a generated plan, theStacc uses it automatically as it writes the blogs on your calendar for that month - there’s no separate step to copy ideas over.
  • When a blog is scheduled on one of the suggested promotion dates, theStacc weaves that promotion in strongly: it uses the event’s creative angle, its call-to-action, your promotion link, and your discount (kept within your limit), folding them naturally into the post rather than tacking on an ad.
  • For other blogs that month, theStacc keeps a softer awareness of the promotion and only mentions it where it genuinely fits the topic. Your SEO focus always comes first.
theStacc never invents promo codes, discount percentages, or prices on its own - it only uses the link, CTA, and discount you provide here. That keeps every promotional post truthful and safe to publish.

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Tips

  • Generate early. Plan a month or two ahead so promotional posts can be scheduled on the right dates.
  • Use the relevance score and reasoning to focus on the events that fit your business best, and skip the ones that feel forced.
  • Set your max discount and promotion link first. Filling these in before you generate means every idea respects your real limits and points to the right page.
  • Keep your business details current. The sharper your website analysis, audience, and services, the more on-target the promotion angles will be.
  • Content Plans & Keywords - the keywords and schedule that drive which blogs get written each month.
  • Blog Generation - how theStacc writes each post, including the promotions it weaves in.
  • Preferences - where your call-to-action and other content settings live.