Overview

The Local SEO module helps your business win in local search - the Google map results and "near me" searches that drive calls, foot traffic, and bookings. It connects to your Google Business Profile, tracks your reviews and local rankings, and writes Google posts to keep your profile active.

Trial and paid limits#

Local SEO is billed per project, and each project starts with a free trial:

• Free trial - Lasts 3 days and covers 1 business location. During the trial you can generate up to 3 posts for that location, so you can judge the quality before you pay.
• Paid plan - Covers up to 5 business locations per project and lifts the trial post cap. Each location gets a rolling 30-day content plan (one post per day).

When you reach a limit, theStacc tells you exactly which one and prompts you to upgrade. For pricing, how to start or extend a trial, and how to change plans, see Billing & Plans.

The dashboard#

Open the Local SEO dashboard to see how your local presence is doing at a glance. The dashboard has two tabs - Overview and Reviews - plus a row of summary stats across the top.

Top stats row#

The four cards along the top summarize the current project:

• Reviews - Total number of Google reviews across your location(s).
• Published - Google posts published this calendar month.
• Generated - Posts on this month's schedule (your monthly content plan). Click this card to jump to the full Posts page.
• Needs Response - Reviews that are still waiting for a reply.

Overview tab#

The Overview tab shows, for your business:

• Rating - Your current Google star rating, with total review count underneath.
• Reviews - Total reviews, and how many still need a response.
• Posts - How many posts are on this month's schedule. Click through to manage them.
• Business Information - Your business name, primary category, phone, website, address, and when your data was Last Synced. Fields that aren't set yet show "Not set" - fill them in under your business details.

At the top of the Overview tab you'll also find View Posts (opens the full posting calendar) and Sync Data (pulls fresh reviews, ratings, and rankings from Google - see Data Sync & Status).

Reviews tab#

The Reviews tab lists every review with its star rating, author, date, and reply status. You can filter by All Reviews or Replied, and narrow by star rating or Needs Attention (1-3 star reviews). From here you can generate an AI reply for any review and post it back to Google. See Reviews for the full workflow.

Where the dashboard metrics come from#

Every number on the dashboard is calculated from your live data - reviews and ratings pulled from Google, posts on your schedule, and the keywords theStacc tracks for your business. Here is what each one means:

• GBP score (profile health) - A measure of how complete and well-optimized your Google Business Profile is: your business information, the categories you've chosen, and the attributes you've filled in. A healthier profile ranks better in local search. The dashboard also shows whether your profile is connected, so theStacc can publish posts and post review replies on your behalf. Profile health, categories, and attributes are covered in detail in Google Business Profile.
• Review count and rating - The total number of Google reviews and your average star rating, taken from your synced profile.
• Reviews needing response - Reviews that are still marked new (no reply has been generated or posted yet).
• Posts scheduled / generated / published this month - Counted from your monthly content plan: how many posts are scheduled for the current calendar month, how many have had their content generated, and how many have actually been published to Google this month.
• Total keywords - The number of active local keywords theStacc is tracking for your business.
• Keywords in top 10 - How many of those keywords currently rank in the top 10 - either in Google's map results or the local pack. A keyword counts if it sits at position 10 or better in either one.

If a metric reads zero right after onboarding, it usually just means your first data sync hasn't finished yet. The dashboard shows a brief "Setting up your business" panel while that runs - see Data Sync & Status.

Working across multiple locations#

On a paid plan a project can hold up to 5 locations, and the dashboard rolls everything up for you:

• Aggregate totals - Review count, reviews needing response, posts scheduled / generated / published this month, total keywords, and keywords in the top 10 are summed across all of your locations.
• Average rating - Your star rating is averaged across the locations that have a rating.
• Per-location breakdown - theStacc also keeps a per-location summary (each location's rating, review count, reviews needing response, keywords tracked, and average map rank) so you can compare how each storefront is performing.

Recent reviews, upcoming posts, and activity#

Beyond the headline numbers, the dashboard surfaces a few live feeds so you always know what needs attention:

• Recent reviews - The latest reviews still waiting for a response, newest first, each tagged with the location it belongs to. This is your daily "reply to these" list.
• Upcoming posts - Posts scheduled to go out over the next several days, in date order, so you can see what's queued and edit anything before it publishes.
• Activity feed - A combined, time-ordered stream of recent reviews and post activity across your locations, so you can scan everything that's happened in one place.

Module features#

Google Business Profile#

Connect your Google Business Profile and optimize it continuously. theStacc looks at your profile completeness, category selection, and attributes to strengthen your local ranking, and lets you publish content and review replies straight to Google. See Google Business Profile.

Local posts#

theStacc builds a rolling monthly content plan - one post per day - and writes local SEO posts you can publish directly to your Google Business Profile. Regular posting keeps your profile active, which is a ranking signal. You can edit, copy, regenerate, or publish each post from the Posts page.

Review management#

Monitor all your Google reviews in one place, filter by rating or by what needs attention, generate AI-written responses tailored to each review, and post replies back to Google. See Reviews.

Keywords#

theStacc generates local keywords for your business and tracks how you rank for them. Keywords are organized by type - Service + Location, Best/Top, Near Me, Emergency, and Brand - with up to 30 active keywords per location.

Business details#

Your services, customer pain points, business hours, and service areas feed every keyword and post theStacc creates. Keep them current under your Local SEO business settings - see Locations & Business Details.

Getting started#

To set up Local SEO for a project:

1. Search for your business on Google by name and location.
2. Select the correct listing from the results.
3. Confirm your business details and add your services, pain points, and hours.
4. Start your trial - theStacc syncs your reviews and rankings and builds your first content plan.

For a full walkthrough, see Onboarding & Business Setup. To review or edit what you entered later, see Locations & Business Details, and to refresh your reviews and rankings on demand, see Data Sync & Status.