Key Concepts

Core concepts that the platform is built around.

Modules

Modules are the three feature areas of theStacc. Each module operates independently with its own settings, content plans, and publishing options:

• Content SEO - Blog generation and website publishing
• Local SEO - Google Business Profile and local search
• Social Media - Multi-platform social posting

Each module has its own subscription and trial period.

Content plans

A content plan tells theStacc what to create. For Content SEO, this means keywords to target and blog frequency. For Social Media, this means content pillars, platforms, and posting schedule. Plans can run simultaneously.

Publishing modes

Every module supports three publishing modes:

• No Auto Publish - Content saved as drafts. You publish manually when ready.
• Requires Approval - Content enters a "Pending Review" state. You approve, edit, or reject before it goes live.
• Auto Publish - Content publishes automatically after generation. No review step.

You can change your publishing mode anytime in module settings.

SEO scoring

Every generated blog post receives an SEO score from 0-100. The score evaluates keyword optimization, content length, heading structure, image usage, and link distribution. Posts below your quality threshold are automatically regenerated.

Target audience (ICP)

Ideal Customer Profiles define who your content is written for. theStacc generates audience segments based on your business and lets you enable or disable segments. This shapes the tone, topics, and focus of all generated content.

Integrations

Integrations connect theStacc to external platforms for publishing and data. Current integrations include WordPress.com, WordPress.org (self-hosted), webhooks, Google Business Profile, Instagram, Facebook, LinkedIn, and X.

Team roles

• Owner - Full access including billing and project deletion
• Admin - Full access except billing and deletion
• Editor - Can create, edit, and publish content
• Viewer - Read-only access