Key Concepts

A short tour of the words and ideas you'll see all over theStacc. Once these click, everything else in the docs makes sense. Each concept links to the full guide for when you want the detail.

Modules#

Modules are the three things theStacc can do for you. Each one works on its own - turn on one, two, or all three:

• Content SEO - writes and publishes SEO blog posts to your website.
• Local SEO - optimizes your Google Business Profile, replies to reviews, posts locally, and tracks your "near me" rankings.
• Social Media - creates and publishes posts to your connected social accounts.

Each module has its own settings, its own content, its own subscription, and its own trial. They don't share a plan - activating Content SEO doesn't activate Social Media, and cancelling one doesn't touch the others.

Learn more in Content SEO, Local SEO, and Social Media.

Projects vs workspace vs account#

These three words describe how your work is organized.

• A project is one business (or one website) you're marketing. It holds that business's modules, content plans, keywords, brand details, connected destinations, and team. Most concepts in theStacc - settings, content, and quotas - live at the project level.
• Your account (also called your workspace) is the container that owns your projects. If you run more than one business, or you're an agency with several clients, each one is a separate project under the same account.
• Every project belongs to exactly one account. Use the project selector in the sidebar to switch between projects.

Subscriptions can attach at either level:

• A project-level subscription pays for a module on one specific project. This is the usual case.
• An account-level subscription covers a module across the account. Collaborators on a project can ride on the project owner's plan.

Managing projects, members, and access is covered in Workspace & Team.

Content plans#

A content plan is the rolling calendar that tells theStacc what to make and when, so you're never staring at a blank page. For Content SEO it's built from your keywords, your business, and what you've already published - and it rotates keywords and topics so two posts never chase the same term back-to-back. Social Media plans a balanced monthly mix of content pillars and post formats. Local SEO plans a month of Google Business Profile posts.

See Content Plans and The content engine.

Autopilot presets#

Autopilot presets are the single, simple way to choose how much you want to be involved. Instead of toggling separate settings, you pick one preset and theStacc sets everything for you. The same three presets are shared across the Content SEO and Social Media modules:

• Full autopilot - we create each scheduled post and publish it automatically to your connected destination. Completely hands-off, no review step.
• Draft for me - we create each scheduled post on schedule and hold it in Review. You approve (or edit first) the ones you want, and they publish.
• Manual - nothing runs on a schedule. You create and publish posts yourself from the dashboard.

Full autopilot and Draft for me need a connected place to publish, so they're only available once you've connected a destination. Manual is always available. You can switch presets anytime from the module's publishing settings.

Under the hood, each preset is just a shortcut that sets two things at once: whether scheduled generation is on, and your publishing mode (below).

See Publishing for Content SEO and Content & scheduling for Social Media.

Publishing modes#

The publishing mode is the part of a preset that decides what happens to a post once it's written:

• Manual - the post is saved as a draft. Nothing goes live until you publish it yourself.
• Requires approval - the post lands in Review as "Pending Review." You approve, edit, or reject it before it can go live.
• Auto publish - the post publishes automatically right after it's generated, with no review step.

Choosing an autopilot preset sets this for you, but you can always see and change it in your module's publishing settings. More detail in Publishing.

SEO scoring#

Every Content SEO blog post gets an SEO score from 0 to 100. The score blends two things: the mechanics (keyword placement, length, heading structure, image usage, and links) and how well the writing actually reads and stays on-topic. Posts that fall below the quality bar are regenerated automatically, so weak posts never reach your site.

See Quality & safety and Blog generation.

Target audience (ICP)#

Your ICP - Ideal Customer Profile - is the set of people your content is written for. theStacc suggests audience segments based on your business, and you can add, edit, or remove them. Each segment has a name and a short description. These shape the tone, topics, and angle of everything that's generated, so the content speaks to the customers you actually want.

See Business setup.

Integrations#

Integrations are the outside platforms theStacc connects to so it can publish your content and pull in data:

• Content SEO destinations - WordPress (.com and self-hosted), Webflow, Ghost, Shopify, Zepio, and any custom site via webhook.
• Local SEO - your Google Business Profile.
• Social Media - Instagram, Facebook, LinkedIn, and X (Twitter).

Connecting a destination is what unlocks the autopilot presets that publish for you. See Publishing, Google Business Profile, and Connecting platforms.

Trial vs paid#

Every module starts with its own short trial so you can see real output before you commit. Trials are per module - starting a trial on Content SEO doesn't start one on Social Media. Each trial runs against the project you activated it on, and your dashboard shows the days remaining. When you're ready, upgrade that module to a paid plan; you can cancel anytime with no contract, and any content you've already published stays on your site.

For pricing, plans, and how to start or upgrade, see Billing & Plans.

Quota and billing period#

Your quota is how much content a paid module will produce - for example, a set number of blog posts per cycle on Content SEO. Two things are worth knowing about how it works:

• Quota is per project and per subscription. Each module subscription has its own allowance on its own project. They don't pool together across projects.
• It refreshes on your renewal date, not on the 1st of the calendar month. Your allowance resets on the anniversary of when your subscription's cycle started - so if your cycle renews on the 14th, your quota refreshes on the 14th of each cycle, not at the start of the month. Whatever you don't use in a cycle doesn't roll over - the counter starts fresh each renewal.

This is why two customers can both be on a "per month" plan and see their quota reset on different days: each follows its own renewal date.

See Billing & Plans for plans and renewal details.

Team roles#

When you invite people to a project, each member gets a role that controls what they can do:

• Owner - full access to everything, including billing, project deletion, and team management.
• Admin - full access to all features except billing management and project deletion.
• Editor - can create, edit, approve, and publish content. Can't change billing.
• Viewer - read-only access to all content and dashboards.

Manage members and roles in Workspace & Team.