Content & Scheduling

Manage your social content strategy with content pillars, the post editor, and scheduling controls.

Content pillars#

Content pillars organize your social strategy into themed categories. Choose up to 6:

• Educational - Tips, how-tos, industry insights
• Thought Leadership - Opinions, trends, expert takes
• Product Highlights - Feature spotlights, use cases
• Industry News - Current events, market updates
• Behind the Scenes - Team culture, process, company life
• Engagement - Questions, polls, community interaction

Set a distribution percentage for each pillar and posts-per-week frequency.

Content plan generation#

theStacc generates a content plan based on your pillars, audience, and platforms:

• Select the planning period (1-30 days)
• Choose target platforms
• AI creates multiple post variations across your pillars
• Each post gets platform-optimized captions, hashtags, and images
• First comment suggestions (for Instagram)

Post editor#

Click any post to open the full editor:

Caption editing#

• Main caption editor (expandable)
• Platform-specific caption overrides for each connected platform
• Character limit indicators per platform
• Hashtag management (add/remove tags)
• First comment drafts per platform

Image management#

• Multi-image gallery view
• Image preview with lightbox
• Delete, upload, or regenerate images
• Manage image order for carousels

Platform preview#

See exactly how your post will look on each platform before publishing. Platform-specific rendering shows caption, images, and hashtags.

Post metadata#

• Content pillar assignment
• Scheduled date and time pickers
• Format type (Text-Image or Carousel)
• Platform selection (multi-select)

Scheduling#

Posts publish at their scheduled date and time using your workspace timezone. You can:

• Edit the scheduled date and time from the post editor
• Filter posts by Upcoming, Published, or Failed
• Reschedule failed posts
• Bulk manage posts from the calendar view