theStacc posts to your Google Business Profile every couple of days, replies to every parent and student review, and publishes the class pages people read before they book a trial lesson. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
ReplyDaddy
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SEO for language schools is the work of getting your school to appear when someone nearby searches for classes in the language you teach — on Google Maps, in the local pack, and in ordinary search results. For a language school it comes down to three things: a Google Business Profile that stays active and lists your actual courses, reviews with replies from both parents and adult students, and pages that answer the level, schedule, price and “will I actually be able to speak it” questions people ask before they enquire.
Language schools sell to two different people at once. A parent looking for Saturday French for a nine-year-old and a thirty-four-year-old who needs business English before a transfer are searching different phrases, comparing different things, and enrolling in different months. Most school websites are written for one of them. The listing and the blog have to serve both, which is a lot of recurring writing for a business whose staff are teaching all day.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
A parent types “Spanish classes for kids near me” on a Sunday evening. She does not open your website first. She opens the map, taps the top three schools, looks at the photos, the rating, and whether anyone has posted since the last term started.
What stings is that your teachers are better. You have people who trained in Madrid and a method you spent years refining, and none of that is visible in a listing that has one photo of a whiteboard and a post from the summer before last.
So the intake fills to about seventy percent, which is survivable, and you tell yourself you will fix the marketing in the quiet weeks. Then the quiet weeks arrive with no cash coming in, and the school across town — the one with a post from Tuesday and forty reviews — is turning students away.
And an adult who searched “English classes for adults [city]” at midnight, ready to pay for a year, never found you at all.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around the courses you really run: beginner group classes, private lessons, conversation clubs, exam preparation, kids’ holiday camps.
Reviews are pulled newest and lowest-rated first, so the review from the parent whose child did not click with a teacher never sits there for a month with no reply.
How long it takes to reach conversational level, what a class actually looks like, group versus private, which exam to sit. theStacc researches, writes, and publishes them on a schedule.
Instagram, LinkedIn, Facebook and X, scheduled from the same plan as your blog so the school says one consistent thing everywhere.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your school on Google and confirm it. No website needed for Local SEO — it runs from the listing alone.
theStacc drafts your languages, levels, class formats and tone from your business. You correct anything wrong before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit any topic inline or regenerate it.
Content is written the evening before it is due and posts on schedule — or waits for your approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
Not sure which level to join? Most adults who studied a language at school test in around A2, not beginner, which means starting from scratch wastes a term. We run a short free placement chat before enrolment so you land in the class where you will actually speak. Trial lessons run through the week.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Education marketing agencies typically quote language schools $1,000–$2,500 a month, usually on a 6–12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your evenings | $1,000–$2,500 | $49–$167 |
| Google posts | At the start of term | 4–8 a month | 15 a month, planned |
| Review replies | When someone notices | Usually an add-on | Drafted for every review |
| Blog articles | One a term, maybe | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a language school account long enough to show you a language school number, and a made-up one here would tell you everything you need to know about us. There is no student quote on this page for the same reason. What transfers between industries is the mechanism: the same engine that ranked our own site from a brand-new domain runs your listing and your blog. The free 3-day trial exists so you can judge the output on your own school before paying anything.
What actually moves the needle for language schools
Related industry guides: SEO for daycare & preschools , SEO for music schools , SEO for tutoring , SEO for tutoring centers .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most language schools who choose this are busy running the business, not learning software.
That is the honest objection, and the answer is that the quiet months are the ones that decide the busy ones. A listing goes stale in about a term, and a school that only posts in August is competing against schools that never stopped. It is month to month, so nothing stops you pausing — but pausing in the off season is pausing exactly when the ranking work would have paid off.
You set the audiences during setup, and theStacc plans content across them rather than picking one. In practice that means parent-facing posts about kids’ classes and camps, and separate adult-facing material on exam preparation, conversation and business language. If the mix drifts, you edit the plan — every planned title is visible and editable before anything is written.
Reasonable. Two things you can check rather than take on faith. There is no contract, so we have to keep earning it every month. And the free 3-day trial produces real posts and articles for your school before you pay anything, so you are judging output rather than a pitch. Cancel before it ends and you are not charged.
You can run in approve-first mode and read everything before it publishes. Beyond that, theStacc cannot invent a fee, a discount code, or a deadline — that is blocked in the code, not a setting you can flip. Phone numbers are stripped automatically because Google rejects posts containing them.
You train the voice at setup and theStacc keeps learning from your edits — changes you make are distilled weekly into standing style rules. A deterministic filter also strips AI clichés and em dashes before anything goes out. If you want to read every line first, approve-first mode is there.
Yes. Multi-location businesses get content distributed across locations rather than every post aimed at one address, and local keywords are built from a real course you teach combined with a real area you serve. What we will not do is generate landing pages for neighbourhoods you do not actually teach in.
Local movement usually shows over weeks, and we do not guarantee rankings or enrolment numbers. What you can verify immediately is output: posts live, reviews answered, articles published, with weekly rank history showing direction over time. If you cancel, you keep access to the end of the period you paid for, and everything published to your website stays yours.
The schools that fill in September were visible in June. Google favours listings and pages that have been consistently active, so the work that wins an intake has to start a season ahead of it. Every quiet term is compounding handed to the school that kept posting — and the gap you are closing next year is bigger than the one you could have closed this year.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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