theStacc keeps your Google Business Profile posting every couple of days, answers every review, and publishes the Invisalign-versus-braces and cost pages parents read for weeks before they book a consultation. From $49/mo, no contract.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
ReplyDaddy
ChartMath
SEO for orthodontists is the work of getting your practice to appear when a parent or an adult patient nearby searches for braces, clear aligners, or an orthodontic consultation. In practice it comes down to three things: a Google Business Profile that stays active, a steady flow of reviews with replies, and pages that answer the cost, treatment-length, and “which one is right for my kid” questions people ask long before they call.
Orthodontics has a longer buying window than almost any other local health service. A parent starts looking after a dentist mentions crowding, then reads for six to ten weeks, compares two or three practices, checks whether you take their insurance, and only then books. You are not trying to win a click at the moment of need. You are trying to be visible and credible across a season of quiet research.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
A mum whose nine-year-old was just told he needs expanders opens Google, taps the three orthodontists at the top of the map, and skims. Photos, star rating, and whether the practice has posted anything since last spring. Your clinical results are not on that screen. Your last post is.
The part that stings is knowing your treatment planning is better than the corporate office two exits down. They are not winning on outcomes. They are winning because their listing looks like someone works there and yours looks like a phone number.
So you assign posting to whoever is at the front desk. It happens in slow weeks and stops in busy ones, which means the listing goes quiet exactly when new-patient flow matters. The gaps stretch from days to months and nobody notices, because nothing breaks.
Then a new patient says she found you through her dentist, and you realise you cannot name a single case that came from search this quarter. Somewhere out there, dozens of parents in your postcode compared three practices and never saw yours at all.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around your real treatment menu: braces, clear aligners, early interceptive treatment, retainers, adult cases.
Reviews are pulled newest and lowest-rated first, so the one-star about a rescheduled adjustment never sits unanswered for a month. Replies are drafted to match the rating and publish straight to Google once you approve.
Cost, timelines, aligners versus braces, what age to start, whether insurance covers it. theStacc researches and writes those pages, scores them, and publishes them to your site on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your practice on Google and confirm it. No website needed to start — the Local SEO module runs from the listing alone.
theStacc drafts your treatments, patient types, and tone from your practice. You correct anything wrong before a word publishes.
You get 15 planned post titles, and on Blog SEO a 30-day article calendar. Edit any topic inline or regenerate it.
Content is written the evening before it is due and posts at your chosen hour — or waits for approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
Wondering when to bring your child in for a first orthodontic check? The usual guidance is around age seven, while the jaw is still growing and the adult teeth are starting to arrive. Most kids that age need nothing at all. The point of the visit is to spot the small number of cases where starting early makes later treatment simpler and shorter.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Orthodontic marketing agencies commonly quote $1,500–$4,000 a month, often on a 6–12 month agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Front-desk time | $1,500–$4,000 | $49–$167 |
| Google posts | When the schedule allows | 4–8 a month | 15 a month, planned |
| Review replies | Days later, if at all | Often an add-on | Drafted for every review |
| Blog articles | 1–2 a year | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run an orthodontic account long enough to show you an orthodontic number, and putting a made-up practice name and a percentage here would tell you exactly what kind of company we are. What transfers between industries is the mechanism, not the vertical: the same engine that ranked our own site from a brand-new domain runs your listing and your blog. The free 3-day trial exists so you can judge the actual output on your own practice before paying anything.
What actually moves the needle for orthodontists
Related industry guides: SEO for pediatricians , SEO for physical therapists , SEO for plastic surgeons , SEO for podiatrists , SEO for senior home care .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most orthodontists who choose this are busy running the business, not learning software.
Partly, and the boundary matters more than any marketing line. theStacc ships a US healthcare compliance rule pack: fail-closed gates that block content matching prohibited patterns before it can publish, plus deterministic disclaimers appended where the rules require them. Fail-closed means that when a check cannot pass, the content is held rather than published. What the pack is not: HIPAA certification, a clinical review of medical accuracy, state dental or medical board guidance, or legal advice. We are not your compliance counsel. Your practice stays responsible for what publishes, which is why draft-for-approval mode exists and why review replies are written to disclose nothing about the patient.
No. theStacc does not write clinical outcome claims, before-and-after promises, or “straight teeth in X months” style copy, and it cannot invent a price or a deadline — that is blocked in the code, not a checkbox. Anything treatment-related should still be read by a clinician in your practice before it goes out, which is what draft-for-approval mode is for.
Two differences you can check rather than take on faith. There is no contract — month to month, so we have to keep earning it. And the free 3-day trial produces real posts and articles for your practice before you pay anything, so you are judging output rather than a proposal. Cancel before the trial ends and you are not charged.
The safe pattern is a reply that acknowledges the feedback, never confirms treatment or a visit, and moves specifics to a private channel. theStacc drafts replies that way by default and matches the tone to the rating rather than sending one template to everyone. In draft-for-approval mode nothing reaches Google until someone at your practice approves the exact words.
Yes. Content is distributed across locations rather than all aimed at one, and local keywords are built from a treatment you actually offer combined with an area you actually serve. What theStacc will not do is generate landing pages for towns you have no office in.
Not for Local SEO at $49/mo — it runs entirely from your Google Business Profile. A website only matters if you want Blog SEO at $99/mo, which publishes articles to your own site. The all-three bundle with Social is $167/mo.
Local movement usually shows over weeks, and we do not guarantee rankings, traffic, or consultation volume — nobody honest will, and orthodontics has a long decision lag on top of that. What you can verify immediately is output: posts live, reviews answered, articles published, index checks at days 2, 7, 14 and 28. If you cancel you keep access to the end of the period you paid for, and everything already published to your website stays yours.
Orthodontic demand runs on a lag. The families comparing practices this month are deciding a season from now, which means a quiet quarter shows up as a thin consultation calendar much later, when it is far harder to trace back. Google also rewards profiles and pages that have been consistently active rather than recently panicked. Every silent month hands compounding to the practice that kept posting.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
Start for free →