theStacc posts to your Google Business Profile every couple of days, drafts a reply to every review, and writes the acne, eczema, and skin-cancer-screening pages patients read before they call. From $49/mo, month to month.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
ReplyDaddy
ChartMath
SEO for dermatologists is the work of getting your practice to appear when someone nearby searches for a skin condition, a screening, or a cosmetic treatment you offer — on Google Maps, in the local pack, and in ordinary search results. For a dermatology practice it comes down to three things: a Google Business Profile that stays active, reviews that get answered without disclosing anything about a patient, and pages that answer the cost, wait-time, and “is this normal” questions people type at 11pm.
Dermatology is split down the middle, and that is what makes the marketing awkward. Half your search demand is medical — moles, rashes, psoriasis, suspicious spots — and half is cosmetic, where you compete with med spas that market far harder than any medical practice does. One website and one Google listing have to serve both audiences without the medical side reading like a spa or the cosmetic side reading like a hospital.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Someone finds a spot on their shoulder on a Sunday night, searches “dermatologist near me”, and looks at three listings on the map. They read the rating, glance at the photos, and see whether anyone has posted since last year. Your practice may be the better clinic and still lose that tap.
What actually stings is that you are not short of patients — you are short of the right ones. The schedule is full of follow-ups and rash checks while the cosmetic consults and the surgical referrals go to the practice that publishes and posts.
So the front desk gets told to “do some marketing”. They post twice in January, get busy, and the profile goes quiet again. Meanwhile the med spa two blocks away posts three times a week about the same laser you own and describe better.
Then a patient mentions she nearly booked somewhere else because your listing looked dormant, and you realise there is no way to know how many people made that call and never told you.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — across your real service mix: skin checks, acne, eczema, mole removal, Mohs, lasers, injectables.
Reviews are pulled newest and lowest-rated, so a one-star from a long wait does not sit unanswered for a month. Replies are drafted to match the rating and publish straight to Google once approved.
What a suspicious mole looks like, how much a cosmetic consult runs, what to expect at a full-body skin exam. theStacc researches, writes, scores, and publishes them on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your practice on Google and confirm it. No website needed to start — the Local SEO module runs from the listing alone.
theStacc reads your practice and drafts your service lines, patient types, and tone. You correct the medical-versus-cosmetic split before a word publishes.
You get 15 planned post titles, and on Blog SEO a 30-day article calendar. Edit any topic inline or regenerate it.
Content is written the evening before it is due and posts at your chosen hour — or waits for approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
Not sure whether a spot is worth checking? The rule of thumb is change. A mole that shifts in size, colour, shape or texture over a few months deserves a look, even if it does not itch or bleed. A full skin exam takes about fifteen minutes and covers everywhere, including the places you cannot see.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Healthcare marketing agencies commonly quote dermatology practices $1,200–$3,000 a month for roughly this scope, often on an annual agreement. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Front-desk time | $1,200–$3,000 | $49–$167 |
| Google posts | A burst, then months of silence | 4–8 a month | 15 a month, planned |
| Review replies | Whenever someone notices | Often an add-on | Drafted for every review |
| Website articles | 1–2 a year | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have not run a dermatology account long enough to show you a dermatology number, and a fabricated one here would tell you everything you need to know about how we would treat your practice. What transfers between industries is the mechanism, not the specialty: the same engine that took our own site from a brand-new domain to ranking runs your listing and your blog. The free 3-day trial exists so you judge the output on your own practice before paying anything.
What actually moves the needle for dermatologists
Related industry guides: SEO for healthcare practices , SEO for independent pharmacies , SEO for med spas , SEO for mental health therapists , SEO for optometrists .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most dermatologists who choose this are busy running the business, not learning software.
The safe pattern is that a public reply never confirms the person is a patient and never references a visit, condition, or treatment — it acknowledges the feedback and moves specifics to a private channel. theStacc drafts replies that way by default, and you can run review replies in approve-first mode so a human at your practice reads every word before it reaches Google. We are not your compliance counsel and we do not review clinical claims; the final word is always yours.
Partly, and we would rather be precise about where it stops. theStacc ships a US healthcare compliance rule pack: fail-closed gates that block content matching prohibited patterns, plus deterministic disclaimers appended where the rules require them. Fail-closed means when a check cannot pass, the content is held rather than published. What it is not: HIPAA certification, a clinical review of medical accuracy, state-by-state medical board advice, or legal counsel. Your practice remains responsible for what goes out, which is exactly why approve-first mode exists.
Only if you let it. theStacc builds the plan from the services you confirm at setup, so skin checks, acne, and eczema topics are scheduled alongside laser, peel, and injectable topics rather than competing for the same slots. If the balance drifts, you edit the month’s topics inline — the plan is visible before anything publishes.
Two things you can verify instead of taking on faith. There is no contract — it is month to month, so we have to keep earning it. And the free 3-day trial generates real posts and articles for your practice before you pay, so you are judging output rather than a pitch deck. Cancel before the trial ends and you are not charged.
Yes. Local keywords are built from a real service you offer combined with a real area you serve, and multi-location practices get content distributed across locations rather than aimed at one. What we will not do is generate landing pages for towns where you have no office.
Local movement usually shows over weeks, not days, and we do not guarantee rankings or patient volume — nobody honest can. What you can verify immediately is output: posts live, reviews answered, articles published. The weekly rank history then shows direction over time rather than a single snapshot.
You keep access until the end of the period you paid for, and everything already published to your website stays yours. Posts already on your Google profile stay too.
A dormant Google profile does not fail loudly. It quietly loses the tap to whoever posted this week, month after month, while the cosmetic side of your practice — the part that is not protected by referrals or insurance panels — gets eaten by med spas that market relentlessly. Six months of silence is not a marketing gap any more; it is a schedule gap, and it takes longer to close than it did to open.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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