theStacc keeps your Google Business Profile current, drafts a careful reply to every review you receive, and writes the pages people read at the point they are finally ready to reach out. From $49/mo, month to month.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for therapists is the work of making your practice findable when someone nearby searches for help with anxiety, depression, trauma, couples work, or a specific modality you offer — on Google Maps, in the local pack, and in ordinary search results. In practice it comes down to three things: a Google Business Profile that is accurate about location, modality, and whether you are accepting clients; the small number of reviews you do receive being handled carefully; and pages that answer what a first session is like, what it costs, and whether you work with what they are carrying.
Therapy search behaviour is unlike any other local category. People search at night, often for weeks before contacting anyone, and they read carefully. They are not comparing five clinics on price. They are trying to work out whether one specific person is safe to talk to. That means the goal here is not visibility for its own sake. It is being findable and legible to the person who has already decided to look, and who will otherwise fill in the blanks with whoever wrote the most.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Someone in your town types “therapist near me” at eleven at night. What comes back is a wall of directory profiles and two group practices with active listings. You are in there somewhere, on page two of a directory, next to forty other names and a paragraph you wrote in 2019.
And you did not get into this work to market yourself. Writing about your own practice feels close to self-promotion, which sits badly against how you were trained, so the website stays half-finished and the listing stays untouched. That discomfort is legitimate. It is also expensive.
So the caseload runs on referrals from three colleagues, which is fine until one retires or shifts focus. Then there is a gap, and gaps in private practice are not abstract. They are a month of income, and the fix takes longer than the gap does.
Meanwhile the person who searched at eleven at night booked with someone whose page happened to describe exactly what they were feeling. Not a better clinician. A more findable one.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — around your real specialisms and populations: anxiety, trauma, couples, adolescents, EMDR, CBT, grief, whatever you actually practise.
Therapists get few reviews, and each one carries more weight and more risk than in any other category. Reviews are pulled newest and lowest-rated first so nothing is missed.
What a first session is like, how you work, what your fee is, what happens if it is not a fit. theStacc writes these to your brief, scores them, and publishes them on a schedule so you never have to sit down and self-promote.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your practice on Google and confirm it. No website needed to start — Local SEO runs from the profile alone.
theStacc drafts your specialisms, populations, modalities, and tone. This is the step to be exact — correct anything that misrepresents your practice before a word publishes.
You see 15 planned post titles, and on Blog SEO a 30-day article calendar. Edit any topic inline or remove it entirely.
In approve-first mode nothing goes out until you have read it. Autopilot is available; for this field most practices should not use it.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
A first session is mostly orientation. You describe what brought you in, we talk about how the work would run, and you get to ask whatever you need to about confidentiality, fees and scheduling. Nothing is required of you beyond what you choose to say, and deciding it is not the right fit is a completely acceptable outcome.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Therapy marketing agencies and directory upgrades typically run $300–$1,500 a month once you add up profiles, listings, and content. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Evenings you’d rather not spend | $300–$1,500 | $49–$167 |
| Google posts | Almost never | 4–8 a month | 15 a month, planned |
| Review replies | Avoided, often for good reason | Rarely included | Drafted, approved by you before publishing |
| Website articles | 1–2 a year, if that | 1–2 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Two separate statements, both worth saying plainly. First: our published case studies are in solar and B2B software, not mental health, and we are not going to invent a therapy one. Second, and more important: even if we had one, no honest vendor would present clinical outcomes as a marketing result. We do not measure whether anyone got better and we would not claim to. What theStacc affects is findability — whether the person searching at midnight can locate you and understand how you work. That is the entire claim. The free 3-day trial lets you read the actual writing before you pay for any of it.
What actually moves the needle for mental health therapists
Related industry guides: SEO for optometrists , SEO for orthodontists , SEO for pediatricians , SEO for physical therapists , SEO for plastic surgeons .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most mental health therapists who choose this are busy running the business, not learning software.
That call is yours and your licensing body’s, not ours, and we will not push you either way. Several codes restrict or discourage soliciting testimonials from current clients, and plenty of experienced clinicians never ask for a review at all. theStacc includes a review request kit; you can simply not use it. What we would still recommend is monitoring, because reviews arrive whether or not you invite them, and an unanswered one is more exposed than an answered one.
By never confirming the person is or was a client. A safe reply acknowledges that feedback matters, states that you cannot discuss anyone who may or may not have been seen at your practice, and offers a private channel. theStacc drafts in exactly that shape, and in approve-first mode nothing reaches Google until you have approved the wording. We are not your compliance counsel; if a review concerns you clinically or legally, talk to your board or your attorney before responding.
They would, which is why the voice is set by you at setup and refined from every edit you make — your changes are distilled weekly into standing style rules. A deterministic filter also strips AI clichés and em dashes before anything publishes. Add approve-first mode and nothing goes out in your name that you have not read. If the drafts still sound wrong during the trial, that is the answer and it cost you nothing.
No. Posts describe how you work, who you work with, and what a session involves. theStacc ships a US healthcare compliance rule pack — fail-closed gates that hold content matching prohibited patterns, plus deterministic disclaimers where the rules require them — and fail-closed means content is withheld rather than published when a check cannot pass. Be clear on the limits: it is not HIPAA certification, not a clinical review of accuracy, and not legal advice. You remain responsible for what publishes under your licence.
Only if you have a Google Business Profile — Local SEO at $49/mo runs entirely from that profile, so a practice with no verifiable address or defined service area has nothing for it to work on. In that situation Blog SEO at $99/mo is the module that applies, because it publishes to your own site and is not tied to a map listing. We would rather tell you that now than sell you the wrong module.
Then pause it, or run it anyway if you want the visibility to be there when your caseload opens up. Local search does not respond to a switch being flipped, so practices that stay findable through a full period tend to have a shorter gap when one opens. Either way it is month to month, so you are never locked in during a stretch you do not need it.
Local SEO is $49/mo with no website required, Blog SEO is $99/mo for 30 articles, Social is $49/mo across Instagram, LinkedIn, Facebook and X, and all three together are $167/mo67/mo. There is a free 3-day trial — cancel before it ends and you are not charged. If you cancel later, access runs to the end of the period you paid for and everything already published to your website stays yours.
This is the part worth saying carefully. There are real reasons a therapist stays low-profile, and if that is a considered choice, it is yours to make. But most quiet practices are not quiet by design. They are quiet because writing about yourself is uncomfortable and the task keeps sliding. The cost lands months later as a thin caseload with no single event to point at, and it lands hardest right when a referral source dries up and you need the phone to ring.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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