theStacc posts to your Google Business Profile every couple of days, drafts a reply to every review, and writes the eye exam, contact lens, and insurance pages patients read before they book. From $49/mo, month to month.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for optometrists is the work of getting your practice to appear when someone nearby searches for an eye exam, contact lenses, glasses, or a specific problem like dry eye or a sudden floater — on Google Maps, in the local pack, and in ordinary search results. It comes down to three things: a Google Business Profile that is accurate about hours, insurance, and services; reviews that are answered promptly and carefully; and pages that answer what an exam costs, what a plan covers, and how quickly someone can be seen.
Optometry has two problems stacked on top of each other. Online retailers have trained people to think of glasses and contacts as a commodity to be priced, and the optical chains inside big-box stores own the “cheap exam” search entirely. What neither of them can offer is medical eye care — dry eye, glaucoma monitoring, diabetic retinopathy screening, sudden vision change — and that is precisely the demand most independent practices never capture in search, because their listing and website only ever talk about frames.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Someone searches “eye exam near me”. The optical chain inside the superstore is first with a complete listing and hundreds of reviews. You are further down, with a profile that has not been posted to since the practice changed hours and a website that mostly shows frames.
What is genuinely irritating is the pattern you see weekly: a patient books, gets a thorough exam and a good conversation about their eyes, then takes the prescription and buys online. You are being used as the cheapest part of somebody else’s supply chain.
So you consider competing on price, which you cannot win, or you keep going as you are and watch exam volume drift. Meanwhile the medical side of the practice — the part with real margin and real clinical value — stays invisible because nobody searching for dry eye relief has any reason to think an optometrist treats it.
And the patients who do come back are the ones who already know you. Nothing new is arriving, and the recall list is doing all the work.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month — roughly every two days — across your full scope: comprehensive exams, contact lens fittings, dry eye, myopia management, diabetic eye exams, kids’ vision.
Reviews are pulled newest and lowest-rated first, so a complaint about a delayed lens order does not sit unanswered as the first thing a new patient reads.
Dry eye, floaters, screen strain, kids’ myopia, what vision insurance actually covers. theStacc researches, writes, scores, and publishes them on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your practice on Google and confirm it. No website needed to start — Local SEO runs from the listing alone.
theStacc drafts your services, insurance plans, and tone from your practice. You correct the optical-versus-medical balance before a word publishes.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit any topic inline or regenerate it.
Content is written the evening before it is due and posts at your chosen hour — or waits for approval. Your choice, per module.
Every Monday theStacc records your Maps, Local Pack, and organic position per keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
A sudden increase in floaters, especially with flashes of light or a shadow at the edge of your vision, is worth being seen the same day rather than waiting for your next routine exam. Most causes are harmless, but a small number are urgent and time matters. Call us and describe what changed, and we will tell you how quickly you need to come in.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Optometry marketing agencies commonly quote practices $900–$2,500 a month for roughly this scope, often with a minimum term. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Front-desk time between patients | $900–$2,500 | $49–$167 |
| Google posts | When someone remembers | 4–8 a month | 15 a month, planned |
| Review replies | Days later, if at all | Often an add-on | Drafted for every review |
| Website articles | 1–2 a year | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. No optometry practice has been with us long enough to produce an optometry number, and printing a made-up one would tell you exactly how much the rest of this page is worth. What transfers across industries is the mechanism, not the specialty: the same engine that took our own site from a brand-new domain to ranking runs your listing and your blog. The free 3-day trial exists so you can judge the writing on your own practice before paying anything.
What actually moves the needle for optometrists
Related industry guides: SEO for orthodontists , SEO for pediatricians , SEO for physical therapists , SEO for plastic surgeons , SEO for podiatrists .
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most optometrists who choose this are busy running the business, not learning software.
On “cheapest exam”, no, and we would not aim there. On local search generally, more often than you would think. Google ranks individual listings by relevance, distance, and prominence rather than by the size of the parent company, and the chain’s advantage is completeness and review volume rather than anything structural. The bigger opportunity is the medical demand — dry eye, floaters, diabetic eye exams — that the optical chains barely address. We do not guarantee rankings, and anyone who does should worry you.
Partly, and the limits matter. theStacc ships a US healthcare compliance rule pack: fail-closed gates that hold content matching prohibited patterns rather than publishing it, plus deterministic disclaimers appended where the rules require them. What it is not: HIPAA certification, a clinical review of medical accuracy, state optometry board guidance, or legal advice. We are not your compliance counsel. Your practice remains responsible for what goes out, which is why approve-first mode exists.
A safe public reply never confirms the person was seen at your practice and never references an exam, a prescription, or a condition. It acknowledges the feedback and moves specifics to a private channel. theStacc drafts replies that way by default and matches tone to the rating instead of using one template. In approve-first mode a person at your practice reads every word before it reaches Google.
Not unless you want it to. The plan is built from the services you confirm at setup, so medical eye care topics get scheduled alongside optical ones and you can rebalance the month before anything is written. It also cannot invent a frames promotion, a price, or a deadline — that is blocked in the code, not a setting.
Yes. Each location keeps its own keywords, content, review monitoring, and weekly rank history, and content is distributed across locations rather than aimed at one. What we will not do is create pages for towns where you have no office.
Not for Local SEO at $49/mo — it runs entirely from your Google Business Profile. A website only matters for Blog SEO at $99/mo, which publishes 30 articles a month to your own site. Many practices start with the listing and add the blog once they have seen the output.
Local movement usually shows over weeks rather than days, and we do not guarantee rankings or exam volume. What you can verify immediately is output: posts live, reviews answered, articles published, weekly rank history building. If you cancel, access runs to the end of the period you paid for, everything published to your website stays yours, and posts already on your Google profile stay too.
You will not out-spend a big-box optical department on “cheap eye exam”, and you should not try. The winnable ground is the medical demand nobody else is answering and the local searches where a complete, active listing beats an incomplete one. Every quiet month cedes both by default, and a practice running purely on its recall list is fine right up until the year the recall list is smaller than it was.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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