theStacc researches, writes, scores, and publishes 30 articles a month to your site for $99/mo — problem, comparison, and alternative pages — while you keep building. No contract, no content hire.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for SaaS startups is the practice of ranking for the queries your future users type before they know your product exists: the problem they are trying to solve, the category they are shopping, and the competitor they are trying to escape. For an early-stage company it is mostly a publishing problem rather than a strategy problem. The keyword map is not the hard part. Shipping 200 useful pages against it, while you are also the person fixing the onboarding flow, is the hard part.
This is where most seed-stage blogs die. There is a Notion doc with 60 keywords in it, four posts from the launch push, and nothing since March. Organic stays at 40 sessions a month, so it never gets prioritised, so it stays at 40 sessions a month. Meanwhile the competitor who raised at the same time is at 300 indexed pages and owns every "X alternative" search in your category. Both of you had the same list. One of you published.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
You know exactly what to write. You have the keyword list, you have opinions about your category that nobody else has published, and you have read enough Backlinko to know a comparison page would rank. What you do not have is eight hours a week, because the last eight went to a customer migration and a Stripe webhook that fired twice.
The uncomfortable part is that you know this is the cheapest channel you will ever have. Paid is getting more expensive every quarter, outbound needs a person, and organic is the one that keeps working after you stop paying for it. You are choosing to skip the compounding channel because there is no hour left to put it in.
So it stays on the roadmap. Twelve months from now you are raising, someone asks about acquisition mix, and the honest answer is that it is all founder-led sales and a paid channel with a CAC you do not want on the slide. The blog is still on four posts.
And the "[your category] alternatives" page that should be yours belongs to a competitor who started publishing the month you decided to wait.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
30 articles a month against a 30-day plan built from your product, your category, and your competitors. Problem-aware posts, category comparisons, alternative pages, integration and use-case content.
Every draft is scored 0–100 across 10 SEO categories before it goes anywhere, and honesty gates are enforced in code: no invented statistics, customer counts, or claims about your product it cannot support.
The distribution half of the job, at $49/mo across LinkedIn, X, Instagram, and Facebook. Text and image posts, planned and scheduled, in your voice.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
WordPress, Webflow, Ghost, and more, or your own stack through the publishing API. Setup is minutes, not a sprint.
theStacc drafts your product positioning, ICP, competitors, and tone from your site. You correct anything wrong before a word is written.
A 30-day article calendar with titles and target queries. Kill, edit, or regenerate anything that is off-strategy.
Articles are written the evening before they are due and publish on schedule — or wait for your approval. Your choice, per module.
Index checks at days 2, 7, 14, and 28 per article, plus weekly organic rank tracking per keyword with full history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
Most teams outgrow their first [category] setup at the point where two people need to edit the same thing at once. That is usually a permissions problem, not a tooling problem, and it is worth checking before you migrate anything. We wrote up the three failure modes we see most and what each one actually costs to fix.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
SaaS content agencies commonly quote $2,500–$8,000 a month for four to eight articles, usually with a three-month minimum. A good freelance SaaS writer runs $300–$800 an article. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your Sundays | $2,500–$8,000 | $99–$167 |
| Articles a month | 0–2, realistically | 4–8 | 30 on Blog SEO |
| Time from brief to live | Weeks | 2–4 weeks per piece | Scheduled across the month, no queue |
| Quality check | Your own eye | Editor, sometimes | 0–100 score, 10 categories |
| Indexing proof | You forget to check | Rarely reported | Checks at days 2, 7, 14, 28 |
| Contract | — | 3–6 month minimum typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software, backed by real Search Console exports rather than mockups. We have not run a seed-stage SaaS account long enough to hand you a number from a company at your stage, and a fabricated one would be the most useful thing you could learn about us. What we can point at is the site you are reading: theStacc plans, writes, and publishes thestacc.com’s own blog, from a domain that started at zero. The free 3-day trial exists so you can judge drafts against your own category knowledge before paying anything.
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most saas companies who choose this are busy running the business, not learning software.
The thing Google penalises is unhelpful content produced at scale, not the tool that typed it — that is the actual wording of the helpful content guidance, and it has been consistent since 2022. So the question worth asking is what stops volume from becoming slop. Four mechanisms, all inspectable. Every draft is scored 0–100 across 10 SEO categories before it publishes, so thin pages surface before they exist as URLs. Honesty gates are enforced in code, not in a prompt: it cannot invent a statistic, a customer count, a price, or a claim about your product. A 60-day keyword cooldown stops it publishing four near-duplicate posts against one query, which is the specific pattern that gets sites in trouble. And you can run draft-for-approval so nothing publishes without you reading it. If you want to be careful, start there and switch to autopilot when you have read fifteen drafts.
Different problem. This page is for companies where nobody owns content — founder-led, no marketing hire, blog effectively empty. The SaaS Businesses page is for teams who already have a marketer, a keyword map, and an editorial calendar they cannot staff to. Same product, different starting point: here the job is getting to a published baseline at all; there it is adding volume underneath a strategy that already exists.
Almost certainly not. Local SEO is Google Business Profile work — Maps, the local pack, review replies — and it only matters if customers physically come to you or you serve a defined geography. A SaaS company selling to a country or the world gets nothing from it, and we would rather tell you that than sell you a $49 module you will not use. The exception is a SaaS with real offices doing local recruiting or regional sales, and even then it is a side channel, not the strategy.
It cannot invent a feature, a price, an integration, or a customer number — those are blocked in code. What it can do is describe your product with less nuance than you would, especially in a technical category, which is why draft-for-approval exists and why we would use it for your first month. Your edits are not thrown away either: they are distilled weekly into standing style and positioning rules for your account, so the same correction stops being necessary.
Yes, and they are usually the highest-intent thing on an early-stage SaaS blog. What it will not do is fabricate a competitor’s pricing tier, feature, or limitation to make you look better. If it does not have a sourced fact, it will write around it rather than guess. That is a constraint, and on comparison pages it is the constraint you want, because the one that gets you a legal email is the invented one.
Possibly, and it depends which half moves. If your category is stable and only your feature set is churning, publishing problem-aware content now is fine and it compounds while you iterate. If you genuinely do not know who you sell to, hold off — you would be building authority on the wrong queries and you cannot redirect your way out of that cheaply. Month to month means you can start the quarter you settle, not the quarter you sign.
Blog SEO is $99/mo for 30 articles. Social is $49/mo across LinkedIn, X, Instagram, and Facebook. Local SEO is $49/mo and you probably do not need it. All three are $167/mo. If you would rather a team ran it, Managed Services start at $749/mo. Cancel and you keep access to the end of the paid period, and every article already published to your site stays yours — no takedown, no licence, it is on your domain.
Every month you do not publish is a month of compounding handed to whoever did, and in SaaS that compounding is unusually brutal because the comparison and alternative queries in a category consolidate around one or two domains and then stay there. Catching up later costs more than starting now, because by then you are not writing 30 pages, you are writing 300 against an incumbent Google already trusts. The cheapest article you will ever publish is the one you publish this week.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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