theStacc keeps your Google Business Profile accurate, drafts a careful reply to every review, and writes the pages people read in the weeks before they finally send an enquiry. Draft-for-approval mode means nothing publishes until you have read it. From $49/mo.
Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Used by operators who need publishing volume, not another dashboard
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SEO for therapists is the work of making your practice findable when someone nearby searches for help with anxiety, depression, trauma, grief, couples work, or a specific modality you offer — on Google Maps, in the local pack, and in ordinary search results. For a private practice it comes down to three things: a Google Business Profile that is accurate about location, modality, fees, and whether you are taking new clients; the small number of reviews you receive being handled with care; and pages that describe how you work in language a distressed person can read quickly.
Therapy search behaviour does not look like any other local category. People search late at night, read for weeks before contacting anyone, and are not comparing on price. They are trying to work out whether one specific person is safe to talk to. So the aim is not exposure. It is being findable and legible to someone who has already decided to look, and who will otherwise pick whoever wrote the clearest description of what they are feeling.
Two surfaces, not one. The map — your Google Business Profile, which decides whether you appear in the local pack — and the blue links, where your website pages answer the questions people type before they buy.
Google rewards pages that have been live and useful for months, and listings that stay active. That is why cadence beats intensity: publishing steadily for a year outperforms a burst of work every quarter.
Someone types “therapist near me” at half past eleven at night. What comes back is directory profiles, two group practices, and a psychology-today paragraph you wrote in 2019 that lists nine modalities and says nothing about what a session is actually like. Your Google listing says you are a Psychologist and gives an address.
And you did not train for eight years in order to advertise. Writing about your own practice feels close to self-promotion, which sits badly against how you were taught to hold the frame. That discomfort is real and it is not a character flaw. It is also the reason the website has been eighty percent finished for three years.
So the caseload runs on three referring colleagues, which works right up until one retires or narrows their focus. Then there are four open hours a week, and open hours in private practice are not abstract. They are rent, and the gap takes longer to close than it took to open.
Meanwhile the person searching at half past eleven found someone whose page happened to describe, in plain words, exactly the thing they could not name. Not a better clinician than you. A more findable one.
One subscription covers the work an agency splits across a writer, a local specialist, and a social manager.
theStacc plans 15 posts a month around what you actually offer: the modalities you practise, who you work with, whether you have openings, and what a first session involves.
Reviews are pulled newest and lowest-rated first. Replies are drafted to acknowledge the reviewer without confirming that anyone was ever a client, which is the whole problem with replying to therapy reviews by hand at the end of a long day.
What a first session is like, how fees and sliding scale work, the difference between CBT and EMDR, what to do while on a waiting list. theStacc researches, writes, scores, and publishes on a schedule.
These are the shapes of query theStacc builds your content and Google posts around — matched to the services you actually offer and the areas you actually cover.
theStacc does not sell search-volume or keyword-difficulty numbers — we don’t license a keyword database. Keywords are generated from your business and filtered for whether you can realistically win them.
Search your practice on Google and confirm it. No website needed for Local SEO — it runs from the Google Business Profile alone.
theStacc drafts your modalities, client focus, and tone. This is where you take out anything that overclaims. Every edit you make is distilled into standing style rules it keeps applying.
15 planned post titles, and on Blog SEO a 30-day article calendar. Edit any topic inline or regenerate it before a word is written.
We recommend draft-for-approval for practices. Content is written the evening before it is due and waits for you. Switch to autopilot later if you want to, or never.
Every Monday theStacc records your Maps, Local Pack, and organic position for each keyword and keeps the history.
Every module runs in one of three modes: full autopilot, draft-for-approval, or manual. You pick per module, and you can change it any time.
Not a strategy document. Actual published work — here is the shape of it.
Articles on your site Blog SEO
Titles are examples of the shape theStacc produces from your business — your real plan is generated from your own services and areas.
Posts on your Google profile Local SEO
A first session is mostly you talking and me listening. We cover what brought you here, a little history, and what you would want to be different. Nothing is required of you beyond showing up, and you can stop at any point. If you have been putting off the first call because you are not sure what it involves, that is what the first fifty minutes are for.
SEO compounds, so anyone promising rankings in week two is guessing. Here is the honest sequence.
Connect your Google listing and, if you have one, your site. theStacc analyses the business, drafts your services and voice, and generates the first month’s plan. You approve it.
Posts begin landing on your profile every couple of days and articles publish on schedule. Reviews get replies. Your first weekly rank snapshot is recorded as the baseline.
Index checks run at days 2, 7, 14 and 28 per article, so you can see what Google took and what it ignored. Early ranking movement usually appears on long-tail terms first.
With Search Console connected, your real queries start feeding next month’s plan — the system writes toward terms you already almost rank for instead of guessing.
We do not guarantee rankings or lead volume, and we would be suspicious of anyone who does. What is guaranteed is the output cadence.
Marketing agencies that work with private practices commonly quote $600–$2,500 a month, often with a minimum term. Here is the honest comparison, including what theStacc does not do.
| Do it yourself | Hire an agency | theStacc | |
|---|---|---|---|
| Monthly cost | Your admin evening | $600–$2,500 | $49–$167 |
| Google posts | Rarely | 4–8 a month | 15 a month, planned |
| Review replies | Avoided, usually for good reason | Often an add-on | Drafted for every review, you approve |
| Blog articles | One, in 2021 | 2–4 a month | 30 a month on Blog SEO |
| Rank reporting | Googling yourself | Monthly PDF | Weekly, with history |
| Contract | — | 6–12 months typical | Month to month |
| Who owns the content | You | Sometimes the agency | You — it stays on your site |
Our published case studies are in solar and B2B software — real Search Console exports, not mockups. We have never run a therapy practice long enough to show you a number from one, and a testimonial on a page selling to clinicians would be doubly wrong: invented, and modelling exactly the thing your ethics code tells you to be careful about. What transfers between industries is the mechanism, not the vertical. The free 3-day trial exists so you can read what it writes for your own practice, in draft-for-approval mode, before paying anything.
No contract, no setup fee, no per-location surprise. Cancel and everything already published on your site stays yours.
15 planned posts a month — about every two days, review replies published to Google, weekly rank tracking, 0–100 profile audit. No website needed.
See Local SEO →30 SEO articles a month, researched, scored, and published to your site. WordPress, Webflow, Ghost and more.
See Blog SEO →Blog, Local SEO, and Social together — the full bundle at 15% off the separate prices.
See full pricing →Free 3-day trial · Cancel before it ends and you won’t be charged · Content on your site stays yours
Everything above is the software — you approve the work, or let it run. If you’d rather not think about marketing again, the same engine comes with people attached.
A dedicated SEO manager owns the strategy, quality-checks what the engine produces, and reports back every month. You get the output — articles live, Google posts published, reviews answered — without opening the app. Most therapists who choose this are busy running the business, not learning software.
That objection is the reason this page exists. Nothing here asks you to make claims about therapy or to publish anything about a client. The content describes how you work, who you work with, what a session involves, and whether you have openings — the same things you would tell someone who called and asked. You set the voice at the start, every edit you make becomes a standing rule, and in draft-for-approval mode nothing publishes until you have read it. If it still sounds wrong to you, it is wrong, and you delete it.
Partly, and the limits matter. theStacc ships a US healthcare compliance rule pack: fail-closed gates that hold content matching prohibited patterns rather than publishing it, plus deterministic disclaimers appended where the rules require them. Fail-closed means content is withheld when a check cannot pass. What it is not: HIPAA certification, a clinical review of accuracy, state licensing board guidance, or legal advice. We are not your compliance counsel. You remain responsible for what publishes under your licence — which is exactly why we recommend approve-first mode for therapists rather than autopilot.
Carefully, which is why the draft matters. Replies are written to acknowledge the feedback and describe how the practice handles concerns, without confirming or denying a therapeutic relationship and without any clinical detail. They publish only on an exact review match, and only after you approve them. If your board, setting, or supervisor’s guidance says do not reply at all, leave the drafts unpublished and use them as a record instead.
You train the voice at setup and theStacc keeps learning from your edits, which are distilled weekly into standing style rules. There is also a deterministic filter that strips AI clichés and em dashes before anything publishes. Read a week of drafts during the trial — that is a faster answer than anything we could claim here.
Not for Local SEO at $49/mo — it runs entirely from your Google Business Profile, which is useful if your web presence is currently a directory listing. A website only matters for Blog SEO at $99/mo, which publishes articles to your own site.
Private practice is a low-volume category and the product is priced accordingly. Local SEO at $49 a month is the whole entry point, and plenty of solo clinicians run only that. If you fill your caseload, switch the listing to reflect that you are not currently taking referrals and pause. We will not promise a number of enquiries, and anyone who does is guessing.
You keep access until the end of the period you paid for, everything already published to your website stays yours, and posts already on your Google profile remain. There is no contract to exit — it is month to month.
Nothing goes visibly wrong when a practice stays invisible. The referrals keep arriving until the month they do not, and by then the fix takes longer than the gap you are trying to close, because visibility comes from months of consistent activity rather than a good week. You do not have to become a marketer to solve this. You have to be findable, in your own words, by the person who is already looking.
Start the free 3-day trial and watch the first posts and articles get made for your business. Cancel before it ends and you won’t be charged.
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