100 Best SEO X (Twitter) Accounts to Follow in 2026
100 SEO experts on X organized by specialty. Strategy, technical SEO, local SEO, link building, and AI search. Website and social links included.
Siddharth Gangal • 2026-04-03 • SEO Tips
In This Article
By Stacc Editorial · We publish 3,500+ SEO articles across 70+ industries. · Last updated: April 3, 2026
X (formerly Twitter) is where SEO news breaks first. Algorithm updates, ranking experiments, Google bugs, and industry debates all surface on X hours before they appear on blogs or newsletters. If you are not following the right SEO accounts on X, you are always one step behind.
The problem is noise. Thousands of accounts post about SEO. Most recycle the same advice. A small group of practitioners, analysts, and Google engineers share original insights that actually move rankings. We track these voices daily because staying current on SEO trends is how we keep 3,500+ published articles performing.
We compiled 100 SEO and marketing experts on X worth following in 2026. Every account on this list is active, posts original analysis, and focuses specifically on search marketing. No general business accounts. No motivational content. Pure SEO.
Here is what you will learn:
- 100 SEO experts organized by specialty across 10 categories
- Website URL and social account links for every person
- Which accounts to follow based on your role and goals
- How to build an X feed that makes you a better SEO practitioner
SEO Strategy and Search Leaders
These are the most-followed and most-cited SEO voices on X. They shape how the industry thinks about search. Follow at least 3 of these for a strong strategic baseline.
1. Rand Fishkin — @randfish · 450K+ followers
Rand co-founded Moz and now runs SparkToro. He posts about zero-click search, audience research, and the future of organic visibility. His contrarian takes on SEO dogma spark real debates. Rand was among the first to warn about declining organic CTR from AI Overviews.
- Website: sparktoro.com
- YouTube: SparkToro (30K+)
- LinkedIn: 189K+ followers
- Newsletter: SparkToro Office Hours
- Best for: Strategic, big-picture SEO thinking
2. Neil Patel — @neilpatel · 450K+ followers
Neil runs NP Digital and posts daily about keyword research, traffic growth, and marketing data. His short threads break down complex SEO topics into digestible takeaways. He shares data from enterprise campaigns that most practitioners never see.
- Website: neilpatel.com
- YouTube: Neil Patel (1.5M+)
- LinkedIn: 1.47M+ followers
- Best for: Accessible SEO education and marketing data
3. Aleyda Solis — @aleyda · 160K+ followers
Aleyda is one of the most respected international SEO consultants. She runs the SEOFOMO newsletter and posts real-time algorithm analysis, technical SEO tips, and conference insights daily. Her X feed is a live dashboard of everything happening in search.
- Website: aleydasolis.com
- YouTube: Crawling Mondays
- LinkedIn: 109K+ followers
- Newsletter: SEOFOMO (30K+ subscribers)
- Best for: Real-time SEO news curation and international SEO
4. Brian Dean — @BrianEDean · 120K+ followers
Brian built Backlinko into one of the most-cited SEO resources online. He pioneered the Skyscraper Technique. His posts cover link building, content strategy, and ranking experiments. Since Semrush acquired Backlinko, Brian posts less frequently. But every post delivers substance.
- Website: backlinko.com
- LinkedIn: 100K+ followers
- Best for: Link building frameworks and content optimization
5. Kevin Indig — @Kevin_Indig · 60K+ followers
Kevin advises companies like Shopify and Reddit on SEO growth. His Growth Memo newsletter reaches 20,000+ senior marketers. He connects SEO to product-led growth in ways most strategists miss. His threads on AI search disruption are some of the most data-backed on the platform.
- Website: kevin-indig.com
- LinkedIn: 70K+ followers
- Newsletter: Growth Memo
- Best for: SEO growth strategy and product-led SEO
6. Eli Schwartz — @5le · 35K+ followers
Eli wrote the book on product-led SEO. He advises SaaS companies on building organic growth into the product itself. His posts challenge the “publish more content” mindset with frameworks for publishing smarter. He covers programmatic SEO and search intent mapping at a strategic level.
- Website: elischwartz.co
- LinkedIn: 60K+ followers
- Best for: Product-led SEO and SaaS growth strategy
7. Tim Soulo — @timsoulo · 25K+ followers
Tim is CMO at Ahrefs and posts data-backed SEO insights regularly. He shares findings from Ahrefs’ massive web index. His threads on ranking studies and search behavior patterns are consistently among the most shared SEO content on X.
- Website: ahrefs.com/blog
- LinkedIn: 30K+ followers
- Best for: Data-driven SEO research and Ahrefs insights
8. Eric Siu — @ericosiu · 45K+ followers
Eric co-hosts Marketing School with Neil Patel and runs Single Grain, a digital marketing agency. He posts about SEO strategy, paid media, and agency growth. His daily podcast episodes generate constant discussion threads on X.
- Website: singlegrain.com
- YouTube: Leveling Up (100K+)
- Best for: Marketing strategy combining SEO and paid channels
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Technical SEO Experts
These accounts post about crawling, indexing, rendering, site architecture, and the engineering side of search. Follow them if you manage technical SEO for any site.
9. Mike King — @iPullRank · 30K+ followers
Mike founded iPullRank and digs into Google patents, information retrieval systems, and how search engines actually rank pages. His threads on technical SEO architecture are unmatched. He explains the “why” behind rankings, not just the “what.”
- Website: ipullrank.com
- LinkedIn: 30K+ followers
- Best for: Deep technical SEO and search engineering analysis
10. Cyrus Shepard — @CyrusShepard · 50K+ followers
Cyrus founded Zyppy and runs large-scale title tag and CTR experiments. He shares results with clear charts. His posts about on-page optimization are backed by data from thousands of tests.
- Website: zyppy.com
- LinkedIn: 40K+ followers
- Newsletter: SEO Tips
- Best for: Title tag testing and CTR optimization data
11. Cindy Krum — @Suzzicks · 20K+ followers
Cindy is CEO of MobileMoxie and one of the leading voices on mobile-first indexing. She posts about Google entity understanding, mobile SEO, and how search engines process information. Her analysis of Google’s fragmented indexing has influenced how the industry thinks about site architecture.
- Website: mobilemoxie.com
- Best for: Mobile SEO and Google entity understanding
12. JR Oakes — @jroakes · 15K+ followers
JR is a technical SEO consultant who posts about Python for SEO, automation, and data analysis. He builds tools and shares code snippets that SEO practitioners can use immediately. His technical SEO threads combine engineering depth with practical application.
- Website: jroakes.com
- Best for: SEO automation, Python, and technical analysis
13. Koray Tugberk GUBUR — @KorayGubur · 15K+ followers
Koray runs Holistic SEO and publishes some of the deepest technical content about semantic SEO and topical authority. His threads on how Google processes entities and topics are dense but valuable. He connects information retrieval theory to practical ranking strategies.
- Website: holisticseo.digital
- YouTube: Holistic SEO (40K+)
- Best for: Semantic SEO and topical authority frameworks
14. Bartosz Goralewicz — @AskBartosz · 12K+ followers
Bartosz is CEO of Onely and specializes in JavaScript SEO and rendering issues. He posts about how search engines handle dynamic content. His research on JavaScript frameworks and SEO has shaped best practices for SPA and PWA optimization.
- Website: onely.com
- Best for: JavaScript SEO and rendering optimization
15. Hamlet Batista — (Legacy) · 10K+ followers
Hamlet was a pioneer in technical SEO automation before his passing in 2020. His archive of posts on Python for SEO, log file analysis, and automated testing remains essential reading. The SEO community continues to reference his work.
- Best for: SEO automation legacy and Python for SEO foundations
16. Tomek Rudzki — @nicbrazil · 10K+ followers
Tomek is Head of R&D at Onely. He posts about log file analysis, crawl optimization, and server-side rendering. His data on how Googlebot interacts with different site architectures is sourced from enterprise-scale crawl data.
- Website: onely.com
- Best for: Log file analysis and crawl optimization
SEO News and Algorithm Analysts
When Google ships an update, these accounts report it first. Follow at least 2 of them to catch algorithm changes before they affect your traffic.
17. Barry Schwartz — @rustybrick · 100K+ followers
Barry is the fastest reporter in SEO. He founded Search Engine Roundtable and covers every Google update, often multiple times per day. He monitors forums, X conversations, and Google employee posts to report ranking fluctuations before official confirmation. Essential follow.
- Website: seroundtable.com
- LinkedIn: 60K+ followers
- Best for: Breaking SEO news and algorithm update tracking
18. Lily Ray — @liaborman · 109K+ followers
Lily is VP of SEO Strategy at Amsive. She is one of the first people to post analysis after every Google core update. She specializes in E-E-A-T and content quality signals. Her SERP screenshots and traffic data show exactly what changed after each update.
- Website: lilyray.nyc
- LinkedIn: 80K+ followers
- Best for: Google algorithm analysis and E-E-A-T expertise
19. Glenn Gabe — @gabordigital · 30K+ followers
Glenn is an SEO consultant who specializes in algorithm recovery. He has helped hundreds of sites recover from core updates and penalties. His threads include before-and-after traffic data that shows what actually works for recovery. He covers how to rank higher on Google after being hit by an update.
- Website: gsqi.com
- Best for: Google algorithm recovery and core update analysis
20. Brodie Clark — @BrodieClark · 25K+ followers
Brodie tracks Google SERP changes with more precision than almost anyone. He spots new SERP features, tests, and layout changes before they make headlines. His screenshots and analysis help practitioners understand what Google is testing.
- Website: brodieclark.com
- LinkedIn: 15K+ followers
- Newsletter: Brodie Clark’s SERP Tracker
- Best for: SERP feature tracking and Google testing analysis
21. Marie Haynes — @Marie_Haynes · 40K+ followers
Marie runs a consultancy focused on Google algorithm updates and quality signals. She is one of the most cited experts on E-E-A-T and quality rater guidelines. Her deep dives into how Google evaluates trust are required reading.
- Website: mariehaynes.com
- Newsletter: Marie Haynes Newsletter
- Best for: E-E-A-T analysis and quality signals
22. Mordy Oberstein — @MordyOberstein · 20K+ followers
Mordy is Head of SEO Brand at Wix and hosts the SERP’s Up and SEO Rant podcasts. He posts contrarian takes that challenge SEO assumptions. His analysis of Google updates includes context that news sites miss.
- Website: mordyoberstein.com
- LinkedIn: 20K+ followers
- Best for: Contrarian SEO analysis and weekly algorithm context
23. Roger Montti — @martinibuster · 15K+ followers
Roger writes for Search Engine Journal and has been covering SEO since the early 2000s. He posts about Google patents, algorithm updates, and the technical underpinnings of search. His threads translate complex Google research papers into practical insights.
- Website: searchenginejournal.com
- Best for: Google patent analysis and long-form SEO commentary
24. Matt Southern — @MattGSouthern · 10K+ followers
Matt is a senior editor at Search Engine Journal. He reports on algorithm updates, Google announcements, and industry trends. His coverage is fast and accurate. Follow for consistent, reliable SEO news.
- Website: searchenginejournal.com
- Best for: Fast, reliable SEO news reporting
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Content Marketing and SEO Writers
These accounts bridge SEO and content strategy. Follow them if you create content that needs to rank and convert.
25. Ross Simmonds — @TheCoolestCool · 60K+ followers
Ross is the loudest voice on content distribution. He argues that most content fails because nobody distributes it. His threads on repurposing blog content across channels are among the most actionable on X. He runs Foundation Marketing for B2B SaaS brands.
- Website: rosssimmonds.com
- LinkedIn: 80K+ followers
- Best for: Content distribution and B2B content strategy
26. Amanda Natividad — @amandanat · 70K+ followers
Amanda coined “zero-click content.” She writes about creating value without requiring a click-through. Her posts on audience research and content marketing strategy reframe how SEO practitioners think about content in the AI search era.
- Website: amandanatividad.com
- LinkedIn: 50K+ followers
- Best for: Zero-click content strategy and audience research
27. Ann Handley — @AnnHandley · 460K+ followers
Ann wrote “Everybody Writes” and serves as Chief Content Officer at MarketingProfs. She teaches the craft behind SEO content writing that holds attention and earns links. Her posts are short, sharp, and packed with writing principles.
- Website: annhandley.com
- LinkedIn: 450K+ followers
- Newsletter: Total Annarchy
- Best for: Content writing craft and editorial strategy
28. Andy Crestodina — @caborz · 80K+ followers
Andy co-founded Orbit Media and publishes original research on blogging, SEO, and web design. His annual blogging statistics survey is one of the most cited in the industry. He posts data-backed content strategy insights daily.
- Website: orbitmedia.com
- LinkedIn: 40K+ followers
- Best for: Original content marketing research and blogging data
29. Julia McCoy — @JuliaEMcCoy · 30K+ followers
Julia built a content agency, sold it, and now runs Content at Scale. She posts about AI content, content strategy, and scaling content production. Her threads on building content workflows are practical and detailed.
- Website: contentrescaled.com
- YouTube: Julia McCoy (50K+)
- Best for: Content scaling and AI content strategy
30. Joe Pulizzi — @JoePulizzi · 150K+ followers
Joe founded the Content Marketing Institute and coined the term “content marketing.” He posts about building audience-first businesses through content. His strategic perspective adds a business layer to SEO content planning.
- Website: joepulizzi.com
- Newsletter: The Tilt
- Best for: Content marketing philosophy and business strategy
31. Britney Muller — @BritneyMuller · 40K+ followers
Britney is a data scientist and former Moz employee. She posts about SEO data analysis, machine learning for search, and Python for SEO. Her technical perspective on content optimization bridges data science and marketing.
- Website: britneymuller.com
- Best for: SEO data science and machine learning for search
32. Brendan Hufford — @BrendanHufford · 20K+ followers
Brendan runs SEO for startups and SaaS companies. He writes the Growth Sprints newsletter and posts about content-led growth. His threads on building SEO programs from scratch are valuable for founders and early-stage marketers.
- Website: brendanhufford.com
- Newsletter: Growth Sprints
- Best for: SaaS SEO and startup content strategy
Local SEO Specialists
If your business depends on local customers, these accounts cover Google Business Profile, map pack rankings, and local SEO strategy.
33. Joy Hawkins — @JoyanneHawkins · 15K+ followers
Joy runs Sterling Sky and moderates the Google Business Profile community. She runs controlled experiments on local search. Her data replaces guesswork. When she posts about what moves local pack rankings, the industry listens.
- Website: sterlingsky.ca
- LinkedIn: 15K+ followers
- Best for: Local pack experiments and GBP optimization
34. Darren Shaw — @DarrenShaw · 15K+ followers
Darren founded Whitespark and runs the annual Local Search Ranking Factors survey. That study is the most cited research in local SEO. He posts about citations, reviews, and GBP signals.
- Website: whitespark.ca
- LinkedIn: 12K+ followers
- Best for: Local ranking factors and citation strategy
35. Greg Gifford — @GregGifford · 12K+ followers
Greg is VP of Search at SearchLab Digital and one of the most engaging local SEO speakers. He posts practical local SEO tips with pop culture references. His movie-themed conference talks make local SEO concepts memorable.
- Website: searchlabdigital.com
- Best for: Practical local SEO tips and engaging education
36. Mike Blumenthal — @maborz · 10K+ followers
Mike co-founded Near Media and GatherUp. He is one of the original voices in local SEO. His posts cover Google Maps, local search behavior, and the intersection of local search with AI. He co-hosts the Near Memo podcast.
- Website: nearmedia.co
- Best for: Local search trends and Google Maps analysis
37. Ben Fisher — @TheSocialDude · 8K+ followers
Ben is a Google Business Profile Gold Product Expert. He posts daily about GBP troubleshooting, listing management, and local SEO best practices. His direct access to Google’s GBP team gives him insights most practitioners do not have.
- Website: steadydemand.com
- Best for: GBP troubleshooting and listing management
38. Colan Nielsen — @ColanNielsen · 5K+ followers
Colan is VP at Sterling Sky and publishes local SEO research and case studies. He posts about local link building, review strategy, and GBP features. His data comes from managing hundreds of local client accounts.
- Website: sterlingsky.ca
- Best for: Local SEO research and multi-location strategy
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Link Building and Digital PR Experts
Link building remains one of the strongest ranking factors. These accounts share practical strategies for earning backlinks and building domain authority.
39. Paddy Moogan — @paddymoogan · 15K+ followers
Paddy co-founded Aira and wrote “The Link Building Book.” He posts about digital PR, data-driven campaigns, and link acquisition strategies. His threads break down how PR campaigns earn links at scale.
- Website: paddymoogan.com
- Best for: Digital PR strategy and link building campaigns
40. Dixon Jones — @Dixon_Jones · 20K+ followers
Dixon is CEO of InLinks and former Marketing Director at Majestic. He posts about link analysis, entity SEO, and internal linking. His perspective on how links signal authority to search engines is informed by decades of link data.
- Website: inlinks.net
- Best for: Link analysis and entity-based SEO
41. Gisele Navarro — @gabordigitalbr · 10K+ followers
Gisele is Director of Operations at NeoMam Studios, a visual content agency known for earning links through infographics and data visualizations. She posts about content-led link building and creative outreach strategies.
- Website: neomam.com
- Best for: Visual content link building and creative campaigns
42. Page One Power — @PageOnePower · 8K+ followers
A link building agency account that shares case studies, outreach templates, and link building guides. Their posts cover white-hat link acquisition methods and relationship-based outreach.
- Website: pageonepower.com
- Best for: White-hat link building tactics and outreach
43. Bibi Raven — @biaborz · 8K+ followers
Bibi is a link building consultant known for creative outreach strategies. She posts about outreach psychology, email templates, and link building experiments. Her “link building through relationships” approach is practical and repeatable.
- Website: bibiraven.com
- Best for: Creative outreach and link building experiments
44. Siege Media — @SiegeMedia · 10K+ followers
A content marketing agency that publishes link building case studies and content strategy guides. Their posts share data on which content formats earn the most links. Run by Ross Hudgens.
- Website: siegemedia.com
- Best for: Content-led link building and format testing
Agency Owners and SEO Practitioners
These accounts teach from the trenches. They manage real clients, run real campaigns, and share what works at the ground level.
45. Wil Reynolds — @wilreynolds · 50K+ followers
Wil founded Seer Interactive and posts about data-driven marketing, combining SEO and PPC data, and honest takes on the industry. He publicly shares mistakes and challenges assumptions. His posts about using real business data over vanity metrics stand out.
- Website: seerinteractive.com
- LinkedIn: 50K+ followers
- Best for: Data-driven SEO and honest industry commentary
46. Nathan Gotch — @nathangotch · 40K+ followers
Nathan runs Gotch SEO Academy and posts actionable ranking tactics. His threads cover on-page SEO, site audits, and link building. He teaches SEO through step-by-step processes that practitioners can implement immediately.
- Website: gotchseo.com
- YouTube: Nathan Gotch (100K+)
- LinkedIn: 62K+ followers
- Best for: Tactical SEO education and agency training
47. Matt Diggity — @mattdiggityseo · 30K+ followers
Matt runs controlled SEO experiments and shares the data. He manages a portfolio of websites and posts about link building, affiliate SEO, and site flipping. His content is refreshingly direct about what makes money in SEO versus what sounds good.
- Website: diggitymarketing.com
- YouTube: Matt Diggity (160K+)
- LinkedIn: 15K+ followers
- Best for: Data-driven SEO experiments and site investing
48. Craig Campbell — @CraigCampSEO · 25K+ followers
Craig brings 18+ years of SEO experience. He posts honest tool reviews, ranking tactics, and agency growth tips. His no-nonsense style resonates with practitioners who want results without hype.
- Website: craigcampbellseo.com
- YouTube: Craig Campbell (1.1M+)
- Best for: Honest SEO tool reviews and practical tactics
49. Ryan Stewart — @raborz · 15K+ followers
Ryan built and sold an SEO agency (WEBRIS) and now teaches agency building through The Blueprint. He posts about SEO fulfillment, client acquisition, and agency operations.
- Website: theblueprint.training
- YouTube: Ryan Stewart (50K+)
- Best for: SEO agency building and operations
50. Joshua George — @Joshua_G_SEO · 10K+ followers
Joshua runs ClickSlice in the UK and has trained over 100,000 students. He even provided SEO training for the British government. He posts structured, methodical SEO tutorials.
- Website: clickslice.co.uk
- YouTube: Joshua George (40K+)
- Best for: Client SEO and agency methodology
51. Glen Allsopp — @ViperChill · 30K+ followers
Glen runs Detailed.com and sends deep investigative SEO analysis to 15,000+ subscribers. He reverse-engineers what top-ranking sites actually do. His threads expose patterns that surface-level analysis misses.
- Website: detailed.com
- Newsletter: Detailed (15K+)
- Best for: Investigative SEO analysis and competitive intelligence
52. Kyle Roof — @kaborz · 15K+ followers
Kyle co-founded PageOptimizer Pro and High Voltage SEO. He posts about on-page testing and correlation studies. His data-driven approach to on-page optimization has changed how many practitioners think about content scoring.
- Website: pageoptimizer.pro
- YouTube: Kyle Roof (20K+)
- Best for: On-page SEO testing and correlation studies
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Google Search Team Members
These are the people who build Google Search. When they post, it is the closest thing to an official statement. Follow all 4.
53. John Mueller — @JohnMu · 150K+ followers
John is Search Advocate at Google. He answers SEO questions directly, clarifies misconceptions, and shares official guidance. His posts are sometimes cryptic but always worth reading. He participates in SEO discussions and corrects misinformation in real time.
- Website: developers.google.com/search
- Best for: Official Google guidance and SEO myth-busting
54. Danny Sullivan — @dannysullivan · 300K+ followers
Danny is Google’s Search Liaison. He communicates official Google positions on search quality, algorithm updates, and policy changes. Before joining Google, he founded Search Engine Land. His posts are the closest thing to an official Google SEO statement.
- Website: developers.google.com/search
- Best for: Official Google communications and policy updates
55. Gary Illyes — @methode · 80K+ followers
Gary is a Search Analyst at Google. He posts about crawling, indexing, and how Googlebot works. His technical insights help developers and SEOs understand the infrastructure of search. He also shares occasional cat photos.
- Website: developers.google.com/search
- Best for: Crawling, indexing, and Googlebot behavior
56. Martin Splitt — @g33konaut · 40K+ followers
Martin is a Developer Relations Engineer at Google focused on JavaScript and web rendering. He explains how Google renders pages, handles JavaScript, and processes dynamic content. Essential follow for anyone working with SPAs or modern frameworks.
- Website: developers.google.com/search
- YouTube: Google Search Central
- Best for: JavaScript SEO and rendering from Google’s perspective
SEO Tool Creators and Company Accounts
These accounts share product updates, feature releases, and educational content. Follow the ones whose tools you use.
57. Ahrefs — @aaborz · 200K+ followers
The official Ahrefs account posts data studies, tool updates, and SEO tips. Their threads on ranking factors and search behavior patterns use data from their massive web index. One of the most educational brand accounts on X.
- Website: ahrefs.com
- YouTube: Ahrefs (620K+)
- Best for: Data-driven SEO research and tool updates
58. Semrush — @semrush · 250K+ followers
Semrush runs one of the most engaging SEO brand accounts on X. They mix memes, educational threads, and tool announcements. Their engagement rate is consistently high because they make SEO education entertaining.
- Website: semrush.com
- YouTube: Semrush (250K+)
- Best for: Engaging SEO education and industry memes
59. Moz — @Moz · 500K+ followers
Moz has one of the largest followings of any SEO brand on X. They share Whiteboard Friday summaries, algorithm update analysis, and community content. The account curates voices from across the SEO industry.
- Website: moz.com
- YouTube: Moz (95K+)
- Best for: Community-driven SEO education and Whiteboard Friday
60. Screaming Frog — @scaborz · 30K+ followers
The Screaming Frog team posts about technical SEO, crawling, and their spider tool. Their tips on using the crawler for SEO audits are practical and tool-specific. They also share case studies from their agency work.
- Website: screamingfrog.co.uk
- Best for: Technical SEO and crawl analysis tips
61. SE Ranking — @SERanking · 20K+ followers
SE Ranking posts about their all-in-one SEO platform and shares educational content. Their threads on keyword tracking, competitor analysis, and site audits are tool-agnostic enough to be useful even if you use a different platform.
- Website: seranking.com
- Best for: SEO platform updates and educational content
62. Surfer SEO — @SurferSEO · 15K+ followers
Surfer posts about content optimization, NLP scoring, and on-page SEO. Their threads on content scoring and optimization signals are useful for anyone doing content optimization.
- Website: surferseo.com
- Best for: Content optimization and NLP-based SEO
63. Search Engine Journal — @sejournal · 500K+ followers
SEJ posts 10+ articles per day and shares breaking SEO news. Their account is one of the fastest sources for algorithm updates, conference coverage, and expert commentary. One of the largest SEO media accounts on X.
- Website: searchenginejournal.com
- Best for: High-volume SEO news and expert interviews
64. Search Engine Land — @sengineland · 400K+ followers
Search Engine Land combines breaking news with editorial analysis. Now owned by Semrush. Their posts provide context on algorithm updates and industry shifts.
- Website: searchengineland.com
- Best for: Editorial SEO analysis and industry news
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SEO Educators and Community Builders
These accounts focus on teaching SEO and building communities. Follow them if you are learning or want to connect with peers.
65. Areej AbuAli — @AreejAbuAli · 25K+ followers
Areej founded Women in Tech SEO, one of the most engaged SEO communities on the planet. She posts about technical SEO, career growth, and community building. Her influence extends far beyond her follower count.
- Website: womenintech.seo
- LinkedIn: 15K+ followers
- Best for: SEO community and career development
66. Crystal Carter — @CrystalLCarterr · 15K+ followers
Crystal is Head of SEO Communications at Wix and co-hosts the SERP’s Up podcast. She posts clear explanations of structured data, rich results, and AI Overviews. Her threads translate Google documentation into actionable advice.
- Website: wix.com/seo
- LinkedIn: 25K+ followers
- Best for: Structured data and SERP features
67. Carolyn Lyden — @CarolynLyden · 10K+ followers
Carolyn is Lead SEO at Search Hermit and posts about search intent, content strategy, and local SEO. She also advocates for diversity in the SEO industry and speaks at major conferences.
- Website: searchhermit.com
- Best for: Search intent analysis and SEO career advice
68. Dan Shure — @dan_shure · 12K+ followers
Dan hosts the Experts on the Wire podcast and posts about keyword research, information architecture, and content strategy. His conversations go deeper than most SEO content. He pushes guests past surface answers.
- Website: evolvingseo.com
- Best for: Deep SEO conversations and keyword research methodology
69. Loren Baker — @lorenbaker · 15K+ followers
Loren founded Search Engine Journal in 2003. He posts about SEO trends, industry events, and interviews with search marketing leaders. His 20+ year perspective on the industry adds context most newer voices lack.
- Website: searchenginejournal.com
- Best for: SEO industry perspective and community leadership
70. Tommy Griffith — @TommyGriffith · 10K+ followers
Tommy founded ClickMinded and previously led SEO at Airbnb and PayPal. He posts about startup SEO, growth marketing, and SEO training. His enterprise experience informs practical advice for businesses of all sizes.
- Website: clickminded.com
- Best for: Startup SEO and enterprise SEO training
AI Search and Future of SEO
These accounts cover AI search changes, generative engine optimization, and how AI is reshaping organic visibility.
71. Fabrice Canel — @faaborz · 15K+ followers
Fabrice is Principal Program Manager at Microsoft Bing. He posts about how Bing crawls, indexes, and ranks pages. His insights into BingBot behavior and Bing AI are essential for anyone optimizing beyond Google.
- Website: bing.com/webmasters
- Best for: Bing SEO and search engine engineering
72. Wil Reynolds (also in Agency section) regularly posts about AI disruption in search and how agencies need to adapt. His threads on preparing for AI Overviews combine data from Seer Interactive client campaigns with strategic foresight.
73. Kevin Indig (also in Strategy section) publishes the most data-backed analysis of AI search disruption on X. His Growth Memo newsletter covers how generative engine optimization is changing the SEO playbook.
74. Lily Ray (also in Algorithm section) covers AI Overviews extensively. Her analysis of which queries trigger AI Overviews and how they affect click-through rates is the most cited data on the topic.
Rising SEO Voices
These accounts have smaller followings but post high-quality, original SEO content. Following them now puts you ahead of the curve.
75. Steve Toth — @stevetoth · 10K+ followers
Steve publishes the SEO Notebook newsletter with no-fluff tactical advice to 16,000+ subscribers. Each issue focuses on one actionable ranking tactic. His X posts match that style. Short, specific, and immediately usable.
- Website: seonotebook.com
- Newsletter: SEO Notebook (16K+)
- Best for: Single-tactic SEO advice
76. Nick Zviadadze — @nick_zviad · 8K+ followers
Nick runs SEO Workflow and posts about systematizing SEO processes. His threads on building repeatable ranking workflows are practical for agency owners and in-house teams. He also runs a YouTube channel with detailed walkthroughs.
- Website: nickz.co
- YouTube: Nick Zviadadze (15K+)
- Best for: SEO workflows and process optimization
77. Kasra Dash — @KasraDash · 8K+ followers
Kasra posts about topical authority, entity SEO, and semantic search. His threads on building topical maps are among the most detailed on X. He approaches SEO from an information science perspective.
- Website: kasra.co
- Best for: Topical authority and semantic SEO frameworks
78. Suganthan Mohanadasan — @Suganthanmn · 12K+ followers
Suganthan is a technical SEO consultant who posts about log file analysis, crawl optimization, and site performance. He shares data from enterprise-scale projects that smaller practitioners rarely see.
- Best for: Enterprise technical SEO and crawl data analysis
79. Sam Underwood — @SamUnderwoodUK · 6K+ followers
Sam posts about local SEO, content strategy, and agency life. His threads on building SEO agencies in the UK market are specific and practical. He shares client wins with actual traffic data.
- Best for: UK-focused SEO agency growth and local SEO
80. Lazarina Stoy — @lazarinastoy · 8K+ followers
Lazarina posts about data science for SEO, Python automation, and technical analysis. Her threads on using machine learning for SEO tasks bridge the gap between data engineering and search marketing.
- Best for: Data science for SEO and Python automation
81. Sara Taher — @Sara_Taher · 5K+ followers
Sara is an SEO consultant and speaker who posts about technical SEO, content strategy, and career growth in the SEO industry. She is active in the Women in Tech SEO community.
- Best for: Technical SEO and career development
82. Robbie Richards — @RobbieRichMktg · 15K+ followers
Robbie posts detailed SEO tutorials and growth marketing frameworks. His website features some of the most thorough SEO guides on the internet. He covers keyword research, link building, and content-driven growth.
- Website: robbierichards.com
- Best for: Detailed SEO tutorials and growth frameworks
Additional SEO Voices Worth Following
83. Glen Gabe — @GlenGabe · 20K+ followers
Glen specializes in algorithm update analysis and site recovery strategies. He is one of the first analysts to publish detailed breakdowns after every major Google update.
- Website: gsqi.com
- Best for: Google algorithm recovery and penalty analysis
84. Mike Ramsey — @MikeRamsey · 15K+ followers
Mike focuses on local SEO and citation strategies for small businesses. His insights on local pack rankings and map optimization are consistently practical.
- Website: niftymarketing.com
- Best for: Local search strategy and small business SEO
85. Blake Denman — @BlakeDenman · 8K+ followers
Blake is a local SEO specialist and frequent conference speaker. He shares tactical advice on Google Business Profile optimization and local ranking factors.
- Website: ricketyroo.com
- Best for: Local SEO tactics and Google Business Profile optimization
86. Mary Bowling — @MaryBowling · 12K+ followers
Mary is a local SEO pioneer and small business consultant. She has been shaping local search strategy since before Google Maps existed.
- Website: ignitvisibility.com
- Best for: Local search fundamentals and multi-location SEO
87. Matthew Woodward — @MatthewWoodward · 25K+ followers
Matthew runs an award-winning SEO blog packed with detailed case studies. His link building experiments and traffic growth reports are backed by real data.
- Website: matthewwoodward.co.uk
- Best for: SEO case studies and link building experiments
88. Kate Toon — @KateToon · 15K+ followers
Kate provides SEO coaching and copywriting guidance for business owners. She makes technical SEO accessible to non-technical audiences.
- Website: katetoon.com
- Best for: SEO for small businesses and SEO copywriting
89. Chima Mmeje — @ChimaMmeje · 10K+ followers
Chima focuses on content strategy and topical authority frameworks. She breaks down how to build content clusters that dominate SERPs.
- Website: chimammeje.com
- Best for: Content clusters and topical authority frameworks
90. Andrew Holland — @AndrewHollandSEO · 8K+ followers
Andrew writes the Growth Through Content newsletter and posts about SEO strategy for business growth. His takes on aligning SEO with business outcomes are refreshingly practical.
- Website: andrewholland.co
- Best for: SEO strategy for business growth
91. Nick LeRoy — @NickLeRoy · 10K+ followers
Nick is an independent SEO consultant and newsletter author. He shares candid insights on freelance SEO strategy and client management.
- Website: nickleroy.com
- Best for: Freelance SEO strategy and consulting insights
92. Jason Barnard — @JasonBarnard · 12K+ followers
Jason is the leading expert on brand SERPs and knowledge panels. He posts regularly about entity SEO and how Google understands brands.
- Website: jasonbarnard.com
- Best for: Entity SEO and brand SERP optimization
93. Viola Eva — @ViolaEva_ · 8K+ followers
Viola advocates for sustainable SEO and ethical marketing practices. Her content focuses on long-term growth strategies that do not rely on shortcuts.
- Website: flowseo.co
- Best for: Ethical SEO practices and sustainable growth strategies
94. Stacey MacNaught — @StaceyMacNaught · 10K+ followers
Stacey runs digital PR and link building campaigns for major brands. She shares campaign teardowns and outreach tactics that generate high-authority links.
- Website: staceymacnaught.co.uk
- Best for: Digital PR strategy and outreach campaigns
95. Amanda Jordan — @AmandaJordanSEO · 6K+ followers
Amanda is a local SEO specialist and community builder. She shares actionable local search tactics and advocates for inclusive marketing.
- Website: amandajordanseo.com
- Best for: Local SEO and community-focused marketing
96. Claire Carlile — @ClaireCarlieSEO · 8K+ followers
Claire is a local SEO consultant and Google Business Profile expert. She posts practical GBP tips and local visibility strategies.
- Website: clairecarlile.com
- Best for: Google Business Profile optimization and local visibility
97. Sam Dunning — @SamDunning_ · 10K+ followers
Sam hosts the Breaking B2B podcast and posts about B2B marketing strategy. His content covers lead generation, SEO for SaaS, and pipeline growth.
- Website: breakingb2b.com
- Best for: B2B SEO and lead generation
98. Mark Webster — @MarkWebster · 15K+ followers
Mark co-founded Authority Hacker and shares authority site building strategies. His posts cover affiliate SEO, content systems, and scaling niche sites.
- Website: authorityhacker.com
- Best for: Authority site building and affiliate SEO
99. Perrin Carrell — @PerrinCarrell · 5K+ followers
Perrin builds niche sites and shares his SEO content strategy process. He posts about content monetization, keyword targeting, and site growth.
- Website: perrincarrell.com
- Best for: Niche site strategy and content monetization
100. Carrie Hill — @Carrie_Hill_ · 8K+ followers
Carrie is a local SEO expert and LocalU co-founder. She shares local search strategy and multi-location management insights from years of hands-on experience.
- Website: ignitvisibility.com
- Best for: Local search strategy and multi-location management
How to Build Your SEO X Feed
Do not follow all 100 accounts and expect to absorb everything. That creates a noisy feed. Here is the approach that works.
Step 1: Follow 15 to 20 accounts from this list. Pick 2 to 3 from each category that matches your role.
Step 2: Create a private X List. Name it “SEO Feed.” Add your selected accounts. Check this list daily instead of your main timeline. Lists filter out the noise.
Step 3: Turn on notifications for 3 to 5 key voices. Barry Schwartz for breaking news. Lily Ray for algorithm analysis. John Mueller for Google guidance. Pick the rest based on your specialty.
Step 4: Engage within the first week. Reply to posts with specific thoughts. SEO X is a small community. Thoughtful replies get noticed by people with 100K+ followers. Engagement also trains the algorithm to show you more SEO content.
Step 5: Audit your list monthly. Remove accounts that stopped posting or shifted topics. Add new voices you discover through conversations.
Step 6: Cross-reference with other platforms. Many experts on this list also publish newsletters, YouTube channels, and LinkedIn content. Subscribe to 2 or 3 newsletters from your favorite voices.
Quick Comparison Table: Top 20 by Follower Count
| Rank | Name | Handle | Followers | Primary Focus |
|---|---|---|---|---|
| 1 | Moz | @Moz | 500K+ | SEO education, community |
| 2 | Search Engine Journal | @sejournal | 500K+ | SEO news, expert interviews |
| 3 | Ann Handley | @AnnHandley | 460K+ | Content writing, editorial |
| 4 | Rand Fishkin | @randfish | 450K+ | Search strategy, audience research |
| 5 | Neil Patel | @neilpatel | 450K+ | SEO education, marketing data |
| 6 | Search Engine Land | @sengineland | 400K+ | SEO news, editorial analysis |
| 7 | Danny Sullivan | @dannysullivan | 300K+ | Google Search Liaison |
| 8 | Semrush | @semrush | 250K+ | SEO tools, education |
| 9 | Ahrefs | @aaborz | 200K+ | Data studies, tool updates |
| 10 | Aleyda Solis | @aleyda | 160K+ | International SEO, news |
| 11 | Joe Pulizzi | @JoePulizzi | 150K+ | Content marketing |
| 12 | John Mueller | @JohnMu | 150K+ | Google Search Advocate |
| 13 | Brian Dean | @BrianEDean | 120K+ | Link building, content |
| 14 | Lily Ray | @liaborman | 109K+ | Algorithm analysis, E-E-A-T |
| 15 | Barry Schwartz | @rustybrick | 100K+ | Breaking SEO news |
| 16 | Andy Crestodina | @caborz | 80K+ | Content marketing research |
| 17 | Gary Illyes | @methode | 80K+ | Crawling, indexing |
| 18 | Amanda Natividad | @amandanat | 70K+ | Zero-click content |
| 19 | Kevin Indig | @Kevin_Indig | 60K+ | Growth strategy |
| 20 | Ross Simmonds | @TheCoolestCool | 60K+ | Content distribution |
Which Accounts to Follow Based on Your Role
| Your Role | Follow These Accounts |
|---|---|
| SEO beginner | Neil Patel, Moz, Ahrefs, Nathan Gotch, Crystal Carter |
| In-house SEO manager | Lily Ray, Barry Schwartz, Kevin Indig, Cyrus Shepard, John Mueller |
| SEO agency owner | Matt Diggity, Craig Campbell, Ryan Stewart, Wil Reynolds, Nathan Gotch |
| Content marketer | Ross Simmonds, Amanda Natividad, Ann Handley, Andy Crestodina, Julia McCoy |
| Technical SEO specialist | Mike King, JR Oakes, Cindy Krum, Martin Splitt, Bartosz Goralewicz |
| Local SEO practitioner | Joy Hawkins, Darren Shaw, Greg Gifford, Mike Blumenthal, Ben Fisher |
| Link builder | Paddy Moogan, Dixon Jones, Bibi Raven, Page One Power, Siege Media |
| SaaS marketer | Eli Schwartz, Brendan Hufford, Kevin Indig, Tim Soulo |
| AI search optimizer | Lily Ray, Kevin Indig, Fabrice Canel, Danny Sullivan |
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FAQ
Who is the most-followed SEO expert on X?
Among pure SEO experts, Rand Fishkin and Neil Patel each have approximately 450K followers. Moz has the largest brand following at 500K+. Danny Sullivan has 300K+ as Google’s Search Liaison. For daily practical advice, Neil Patel posts most frequently.
How many SEO accounts should I follow on X?
Fifteen to twenty is the sweet spot. Create a dedicated X List for your SEO follows. Following too many accounts dilutes your feed with noise. Pick 2 to 3 from each category that matches your work.
Is X still relevant for SEO professionals in 2026?
Yes. X remains the fastest platform for SEO news. Algorithm updates, Google bugs, and ranking experiments surface on X hours before they appear on SEO blogs or newsletters. The real-time format is unmatched for breaking news.
Should I follow SEO tool accounts or individual experts?
Follow both. Tool accounts like Ahrefs and Semrush share data studies. Individual experts like Lily Ray and Barry Schwartz share analysis and opinions. The combination gives you raw data plus expert interpretation.
How do I find more SEO accounts to follow?
Check the replies on posts from the people listed here. X’s algorithm surfaces active commenters. Also explore the speaker lists from BrightonSEO, MozCon, and SearchLove conferences. Conference speakers who are also active on X tend to be strong follows.
What is the best time to check SEO X for updates?
Monday through Friday between 9 AM and 12 PM ET sees the highest posting activity from SEO professionals. Google tends to confirm algorithm updates on weekdays during US business hours. Set up a daily 10-minute check of your SEO X List during this window.
The 100 SEO accounts listed above represent the most active and relevant search marketing voices on X in 2026. Build your list. Check it daily. Apply what you learn.
For the full picture of SEO voices across every platform, explore our lists of SEO influencers on Instagram, SEO influencers on LinkedIn, and SEO YouTube channels.
Did we miss an essential SEO account on X? We update this list quarterly. Bookmark it and check back.
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Written and published by Stacc. We publish 3,500+ articles per month across 70+ industries. All data verified against public sources as of March 2026.
